Fly High Media

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

Carla Price — Fri, 20 Oct 2023 13:08:07 +0000

Carla Price

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

October 20, 2023

Black Friday is arguably one of the most important times of the year for businesses. In 2022, Shopify store owners made $7.5 billion in global sales over the Black Friday and Cyber Monday weekend, making it vital that ecommerce businesses plan ahead to not miss out on a portion of sales in 2023.

However, with so many Black Friday campaigns likely emerging, you must ensure your business stands out from your competitors.

So, if you haven’t already, start planning your Black Friday marketing strategy now. To help you, we have included some Black Friday statistics from over the past few years, along with ten fool-proof marketing tips.

What is Black Friday?

In the UK, we only became familiar with Black Friday in 2010, when Amazon introduced us to Black Friday sales. The following years showed more retailers getting involved, helping Black Friday to keep growing.

But where does the term ‘Black Friday’ originate?

Many believe the term refers to businesses operating at a financial loss, i.e. ‘in the red’; the huge sales after Thanksgiving would put them back ‘in the black’. This theory was popular in the 1980s and was spread by retailers to help boost their sales.

But the term ‘Black Friday’ was not always linked with shopping.

For example, during the 1960s, it was used by the Philadelphia police to describe the day that tourists flocked to the city, creating pandamonium on the streets.

Also, it is said that factory managers referred to the day after Thanksgiving as Black Friday since many of their workers would call in sick.

There are possibly other theories on how this familiar term came about, likely dating much further back than we realise.

However, today, shoppers can easily relate to the ‘from red to black’ theory since bagging a Black Friday bargain contributes to putting everyone ‘back in the black’.

Black Friday Statistics

Below are some of the statistics of Black Friday, spanning 2020 to 2022.

1) More People are Shopping on Mobile

2020

In 2020, there were 400 million online sessions; 74.17% were mobile sessions.

2021

There were similar figures in 2021, with mobile sessions reaching 73.84%.

2022

In 2022, online sessions were lower overall; however, mobile sessions increased to 78%.

2) Shoppers are Buying Early

2021 and 2022

Over the last couple of years, the peak shopping time on Black Friday has been between 10 and 11 a.m.

3) People are Spending More Online

2021

Online spending reached £5.74 billion in 2021.

2022

In 2022, online sessions dipped, but people spent more individually; in fact, they spent £17.33 higher per online session compared to 2021.

Overall, the online spending on Black Friday 2022 was $40 billion.

What Can Businesses Learn From These Black Friday Statistics?

The above statistics will surely affect the Black Friday statistics in 2023, so what can we take from them?

1) Mobile Optimisation is Critical

You could lose a lot of business if people visit your website on their mobile and can’t easily navigate or buy!

So, optimise your website for mobile, such as using a responsive design, enabling it to adapt to various screens. You can also compress images to limit the file size, check the font is readable and that buttons are large enough, and ensure your site pages load quickly.

Doing the above will positively impact your Search Engine Optimisation (SEO) because Google ranks mobile-friendly websites higher in search engine results.

2) Recognise Peak Time

Conduct some research to find out the peak time to reach your target audience to ensure they see your Black Friday holiday deals in 2023.

For example, before publishing social posts, research the specific platform to discover when your audience is online, making it the optimum time to post.

3) Integrate CRO With SEO

SEO and Conversion Rate Optimisation (CRO) are essential to ensure you rank in search engines, enabling you to attract visitors to your website and convert them into customers.

Black Friday 2023

Black Friday Predictions for 2023

Customers will seek value and long-term quality due to economic reasons, i.e. the cost of living.
People will choose experiences (experiential gifting) and products that contribute to making memories over “throwaway” items.
Businesses will make an even bigger push to encourage customers to shop online.
The Black Friday sales will be over a longer period than in previous years.
More eco-friendly products are likely to make an appearance.

Black Friday Marketing Tips

Below are ten Black Friday marketing tips based on some of the predictions for Black Friday 2023. These marketing ideas also reflect the Black Friday statistics between 2020 and 2022.

If you’re considering doing an anti-Black Friday campaign, you can still perform the below activities to draw attention to your brand and boost website traffic over Black Friday. Discover more on anti-Black Friday later in this blog!

1) Create Early Campaigns.

Black Friday is no longer only a day; instead, it stretches over the whole month of November.

Businesses tend to release their Black Friday campaigns earlier and earlier each year. This being the case, you need to do the same.

However, don’t go too extreme – you don’t want your audience to have a Black Friday overload way before they are ready to buy.

Plan your campaign to go live no earlier than November 1st.

2) Implement a Black Friday Landing Page.

Create a landing page for products going into your Black Friday sale.

A specifically tailored landing page will allow you to limit the distractions for your audience and solely focus on the products, i.e. their features and benefits.

You could create the landing page as part of your early marketing efforts, teasing your website visitors with upcoming Black Friday deals.

Consider creating a landing page to build an email list. We will delve into the importance of an email list later in this blog!

3) Use Social Media Marketing.

Incorporate Black Friday content into your social media marketing.

Prepare your audience for your Black Friday deals by actively posting on social media. Again, do this early in your campaign to capture your audience’s attention or to re-engage with them if necessary.

An effective social media post, consistent with your brand and with an excellent call to action (CTA), i.e. compelling copy with power words encouraging readers to check out your Black Friday offers, will push more people to your website.

4) Install a Chatbot.

When people visit your website, they want to find all the information they need as easily as possible. Implementing FAQs on your pages will help; however, what about more specific enquiries?

This is when a chatbot on your website will be useful. This will streamline customer support within your business, providing automation over the busy period of Black Friday.

Overall, a chatbot will enhance user experience and increase the likelihood of people converting from website visitors into customers.

5) Conduct Email Campaigns.

Hopefully, due to creating a purpose-built landing page, you’ll have a long list of subscribers ready to receive your Black Friday emails.

Email marketing is a great way to ramp up the anticipation and tease your subscribers with your Black Friday deals.

There are various ways you can conduct your Black Friday email campaigns.

For example, you could give your long-time subscribers early access to deals. Alternatively, you could offer a further discount for a limited time.

If you want to continue building your email contacts list, consider offering discounts to new subscribers who spend over a certain amount.

6) Mobile-Specific Campaigns.

As mentioned, a mobile-friendly website is extremely vital since around 55% of website traffic comes from mobile devices.

When it comes to campaigns, use dark mode-friendly designs. Doing so will help reduce eye strain, which is particularly beneficial for people who work at a screen all day. Pick a black or dark grey background and ensure the text is light-coloured so it’s clear to read.

Furthermore, a dark design for a Black Friday campaign will suit the mood of the annual shopping event!

7) Promote Daily Deals.

Whether you do it via email campaigns or social media, be sure to promote daily deals over the Black Friday period.

Using scarcity marketing, i.e. slowly showing your audience juicy Black Friday deals, will help to instil fear of missing out (FOMO). Furthermore, time-sensitive deals encourage readers to decide quickly and make impulse purchases. Customers may return to your website daily to check out other deals.

8) Upsell and Cross-Sell.

Increase your customer’s individual spending by creating content to encourage upselling and cross-selling.

Upselling is when you entice your customers to buy a higher-end (and more expensive!) version of the product they plan to purchase.

Cross-selling is when you recommend products to complement the item they are already buying.

For example, you could offer a Black Friday bundle, i.e. accessories at a discounted price, and create content to promote this when the customer adds a particular product to their basket or at the checkout stage.

9) Offer Free Shipping.

Consider offering free shipping to customers who spend over a certain amount or, if you’re feeling extra generous, with no minimum order. By doing so, you will decrease cart abandonment rates.

To further instil FOMO, implement a countdown timer on your Black Friday landing page and product pages to show how long free shipping will last.

10) Opt for a Green Friday Campaign Instead.

As mentioned, we predict that many shoppers will gravitate towards sustainable products over throwaway items. So, with this in mind, why not participate in Green Friday instead of Black Friday? Depending on your business, this option may be more suitable.

Green Friday is anti-Black Friday and promotes meaningful and mindful purchases as opposed to impulse buying. It gives people the choice to reduce their carbon footprint, making more eco-conscious buying decisions.

Instead of offering huge discounts on a wide range of products, use Green Friday as an opportunity to promote environmentally friendly items. Encourage your audience to embrace sustainable options and spend time away from the shops with their family in nature. Remember, more and more people are seeking experiences over physical goods.

Are you inspired by our Black Friday marketing ideas?

Whether you go the Black Friday or Green Friday route, you’ll need an optimised website and marketing strategy to draw attention to your business.

Get in touch with Fly High Media if you require help with any areas of your online marketing. We offer various digital marketing services, such as paid search and SEO, and our expert team is committed to achieving outstanding results for our clients.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

Contact Us

Cheshire (Head Office)

Manchester

Get in touch

Let’s find the best solution for your business

" >

Name

Website URL

Phone number

" >

Brief background of your business

What would you like to achieve?

" >

Monthly marketing budget

I consent to receiving communication from Fly High Media in regards to this enquiry via email.

The Molly Mae Effect: Understanding Her Social Media Dominance

Taylor Hughes — Thu, 19 Oct 2023 12:11:46 +0000

Taylor Hughes

The Molly Mae Effect: Understanding Her Social Media Dominance

October 19, 2023

Molly Mae is one of the most successful influencers in the UK, with 7.8 million followers on Instagram, the platform which started her career.

She rose to fame following her appearance in Love Island 2019, however, she was already making a living as an influencer, working with brands like Rebellious Fashion, Pretty Little Thing and Beauty Works.

Molly Mae’s Instagram posts before Love Island.

She posted her first paid social post on Instagram at age 16 for £25. She now gets paid an average of £10k for a sponsored post. What differentiates Molly Mae from other influencers is that she only works with brands she shops at and wears.

In an interview with her manager, Francesca Britton, in 2021, she revealed that Molly had turned down a £2 million brand deal because she ‘didn’t buy her clothes from there.’ This makes her authentic and trustworthy, compared to the multitude of fake endorsements in the influencer world.

The “Molly-Mae Effect” extends beyond sheer popularity. It revolves around Molly-Mae’s distinct talent to influence her followers. Whether she endorses a product, shows her outfit, or offers glimpses into her life, her audience is not just simply observant, they often find themselves adopting her choices as their own.

Her Fashion Influence

Her ability to blend high-end luxury with more accessible and affordable fashion effortlessly enables her to be desirable yet relatable.

She has recently posted a picture of herself wearing a red blazer from Zara. Without it being an ad, she has influenced her audience into wanting and, in turn, buying the jacket (‘Must now go get a red jacket’).

This happens with almost everything she wears. If the product isn’t tagged, people will comment asking where the outfit is from or what it’s called.

The Leather Zara Jacket

If you’ve heard of Molly Mae, you’ve probably heard of the viral “Molly Mae jacket” or even know someone (or many people) who has it. She posted a picture in a khaki leather jacket, tagging Zara:

This created a huge surge in demand and led to it selling out every time it was restocked.

This was, arguably, the start of the common use of the phrase “The Molly Mae Effect.” Users were talking about it all over social media, especially on TikTok: the hashtag, #mollymaejacket, has 32.2 million views:

Adanola

Similarly to the Zara jacket, Molly was seen wearing Adanola’s ‘Ada’ hoodie in Grey Marl (not an AD).

Before I saw Molly Mae post a picture of herself wearing Adanola, I hadn’t heard of the brand. In the upcoming weeks, I saw Adanola clothing being worn and posted about constantly on my Instagram and TikTok feed.

I had to sign up for restock notifications to get my hands on one of their hoodies, as they (still) constantly sell out.

Adanola has influencer- marketing to thank for their success, especially Molly Mae, as social media influencers played a huge part in the demand for the brand.

Hollies Farm Shop

There’s recently been a surge in popularity for Hollies Farm Shop (Tarporley), after Molly Mae posted that she was there on her YouTube and Instagram.

In her YouTube vlog, she said, “Honestly, everything in here is just unreal,” influencing her audience to go and try it for themselves.

Zoe Hague, Molly’s sister, posted their day out to Hollies Farm Shop on her TikTok on the 12th of September, the same day Molly posted the above picture on Instagram. Google searches increased by 416% in the weeks following their visit:

Once again, this sparked talk about the ‘Molly Mae Effect’ on social media, with people posting on TikTok, some complaining about the queues at Hollies since Molly posted about it.

Molly Mae fans also post TikTok videos of their visits, some making POV videos (“POV: You were influenced by Molly Mae”) saying it’s “amazing” but to be “prepared for the queues,” which locals aren’t too happy about:

Image via ‘The Manc’

#holliesfarmshop now has 1.4 million views on TikTok, and it’s expected to be as busy throughout autumn and leading up to Christmas, due to its festive food and decor.

The Vow by Ruth Anne

Five years after the release of the song ‘The Vow’ by Ruth Anne, it hit number 2 in the UK iTunes chart. This surge occurred as a result of Ruth singing her song at Molly and Tommy’s engagement in July.

The song was originally played during the Love Island final and their gender reveal, making it a sentimental song for Molly and Tommy. Ruth said she “can’t believe this song has become a soundtrack for these special moments.”

After hearing the song in Molly Mae’s video, her followers wanted to listen to it, making it extremely popular.

This just proves how anything Molly Mae does, including loving this song, has a huge influence on her followers.

In a world where a single post or mention on social media can ignite trends, boost businesses, and influence personal decisions, the “Molly-Mae Effect” is an example of the substantial influence macro-influencers have on this generation.

Molly Mae’s popularity and the trust she holds among her followers is down to her style and authenticity; she presents herself genuinely and relatably, allowing her audience to connect with her on a personal level. She almost exceeds the label of ‘macro-influencer,’ being one of the biggest influences of our generation.

Need help with your Social Media Marketing? Contact Fly High Media today!

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

Contact Us

Cheshire (Head Office)

Manchester

Get in touch

Let’s find the best solution for your business

" >

Name

Website URL

Phone number

" >

Brief background of your business

What would you like to achieve?

" >

Monthly marketing budget

I consent to receiving communication from Fly High Media in regards to this enquiry via email.

How to Create a Compelling Call to Action

Abbie Christelow — Thu, 12 Oct 2023 10:39:26 +0000

Abbie Christelow

How to Create a Compelling Call to Action

October 12, 2023

The first few seconds visitors spend on your site is crucial. In our fast-paced digital world, a well-crafted call to action (CTA) can capture their attention and guide them towards your desired action, such as inquiring.

Remember, the ultimate goal of a business’s online presence is to gain noticeable results through enquiries, sales, downloads, or whichever action you wish to measure and promote. A call to action helps you achieve this.

Whether you are a business owner, content writer or somewhere in between, understanding CTAs and how to create them is vital for the success of your content and site.

In this blog, we explore how to create a call to action designed to increase your conversion rate and the success of your website.

Why Your Website Needs a Persuasive Call to Action

A call to action is usually, but not always, an action phrase or command, such as ‘buy now’ or ‘download’. It encourages a person to do a specific task, and professionals use them in various formats, including on websites, social media posts and email marketing. You can include multiple CTAs on one page, but too many can overwhelm your reader.

The importance of a call to action on your website is incomparable. There are various ways to optimise your conversion rate, and one way is through your call to action. As mentioned above, your CTA increases conversion rates by promoting an action to take next, such as following a hyperlink to another page. This reduces the likelihood of visitors reading a page on your site and leaving without further interactions.

Anatomy of an Effective Call to Action

We’ve established why they are essential. Now we need to determine how to write a call to action.

To create the ideal CTA, you must use action-oriented language, such as ‘buy now’, ‘add to cart’, or something else to suit your desired action. It is supposed to persuade your visitor to take a specific action, so your language must be authoritative and remove any uncertainty about that task.

Equally, ensure your call to action is clear and concise. You can’t expect your potential customers to complete an action if they don’t understand what you want them to do!

For example, specify what they’re downloading instead of saying ‘download now’. Is it a weekly newsletter? Is it a seasonal menu? Make it clear what your visitors will do and what they will gain (in this case, a weekly newsletter or a seasonal menu).

Conciseness is vital for a call to action. Effective CTAs are usually between 2-5 words long. If your call to action is too long, it can confuse your visitor or dissuade them from taking action.

Make your call to action visually appealing. This is an action you want potential clients to complete, so make it appear clickable and visible so it grabs their attention. However, don’t lose sight of your brand to make the CTA stand out. Ensure it still suits your brand online.

Strategies for Creating Engaging CTAs

Creating a good call to action is more than just using authoritative language. Take advantage of persuasive techniques to make the most of your CTA.

For example, incorporating a sense of urgency can also help reduce decision uncertainty. Make the most of the fear of missing out (FOMO) when promoting products, especially if your business holds a sale. Highlight how this offer won’t last, and your customers should get involved while they can. Using FOMO in your website’s call to action is a great marketing tactic to compel your audience to act quickly, improving your conversion rate.

When constructing your call to action, use language that evokes enthusiasm or emotion from the reader. For example, having a boring call to action is less likely to encourage your online audience towards action than an exciting or enthusiastic CTA. An exclamation mark is a great way to promote these feelings.

Another technique is to focus on the value coming from the desired action. How will that action benefit your audience? How does buying your product better their circumstances? What value do they gain from signing up for your course? Give them a reason to follow your call to action.

Of course, writing a call to action for social media will be different to a CTA for a blog post or email marketing campaign. Your language should suit the platform through which you present your call to action.

Testing and Refining Your CTAs

Finding the best way to create your call to action can take time, so experiment with them and test what works with your online audience.

You can use A/B testing to establish which CTAs work for your customers and clients, making you more effective over time. A/B testing presents two versions of something, such as an advert or website, to establish which works better to gain your desired result.

To do this, half your website’s visitors will see one version of your call to action, and the other half will see the other. The CTA a visitor sees is randomly established. After a certain amount of time, you can measure which call to action has the higher conversion rate and, therefore, which one you should use going forward.

Creating a compelling call to action relies on authoritative, persuasive language to encourage your customers to take a specific action. You must make your CTA concise and clear to avoid confusion, use emotive language and focus on value to convince your audience that your call to action benefits them.

Your call to action impacts your conversion rate, so use this information to influence your online strategy and create meaningful interactions with your potential customers and clients.

If you need help with your marketing strategy or conversion rate optimisation, Fly High Media offer bespoke solutions to help your business generate revenue and increase brand visibility. We are results-driven and passionate about our work, giving you impressive results and peace of mind.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

Contact Us

Cheshire (Head Office)

Manchester

Get in touch

Let’s find the best solution for your business

" >

Name

Website URL

Phone number

" >

Brief background of your business

What would you like to achieve?

" >

Monthly marketing budget

I consent to receiving communication from Fly High Media in regards to this enquiry via email.

What is Google’s October 2023 Spam Update?

Abbie Christelow — Fri, 06 Oct 2023 16:05:01 +0000

Abbie Christelow

What is Google’s October 2023 Spam Update?

October 6, 2023

Google has introduced many updates over the years, such as the Google Panda update back in 2011. The most recent update to their algorithm is their spam detection systems enhancement, and it will affect users globally.

This alteration targets various content to reduce the spam results users can see.

The types of spam include the following:

Auto-generated content
Cloaking – misleading users and manipulating search rankings by presenting different content to search engines and users.
Hacked content – content uploaded to a site without permission by taking advantage of its security vulnerabilities.
Scraped content

The October 2023 spam update will also impact spam in numerous languages, including the following:

Chinese
Hindi
Indonesian
Turkish
Vietnamese

This list of languages is not comprehensive.

What Does Google Consider to be Spam?

There are various things that Google considers spam, such as hidden links or text. Specifically, these are the text or links that a search engine can see but website users cannot. Equally, if an affiliate page focuses heavily on monetisation, it is considered spam.

These are not the only ones, however. Autogenerated content with no user value and large-scale article scraping when the user hasn’t given permission are also impacted. Similarly, Google’s criteria include a page that offers a poor user experience due to distracting ads.

What Does the Google Spam Update Hold for the Future?

The new update to Google’s spam detection systems initially came out on October 4, 2023, but it will take a few weeks to roll out properly. Throughout this time, however, Google encourages users to access their spam reporting tool to submit feedback about web pages.

You may find that your website is impacted during this time, which may be due to the update. If your website sees a change after the spam update, you can view Google’s spam policies.

Spam is a constant issue with online content, and Google is battling to reduce its impact on users. Their strategies are constantly evolving, and their techniques are always changing, meaning we will no doubt see newer updates in the future.

If you have any issues, Google’s Spam Reporting Tool enables you to report spam pages and give feedback. By getting involved, you can help Google reduce spam’s impact on its users.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

Contact Us

Cheshire (Head Office)

Manchester

Get in touch

Let’s find the best solution for your business

" >

Name

Website URL

Phone number

" >

Brief background of your business

What would you like to achieve?

" >

Monthly marketing budget

I consent to receiving communication from Fly High Media in regards to this enquiry via email.

How Data-Driven Decision-Making Through Analytics Creates Successful Results

Rob Jeffries — Fri, 06 Oct 2023 15:43:48 +0000

Rob Jeffries

How Data-Driven Decision-Making Through Analytics Creates Successful Results

October 6, 2023

In digital marketing, success often relies on making data-driven decisions. Using analytics is intrinsic for businesses looking to stay ahead of the competition and maximise their ROI. With this in mind, understanding the significance and effectiveness of data and leveraging it for various opportunities.

Choosing the right data tools, tracking key metrics, and implementing data-driven strategies can significantly benefit your clients and enhance their performance with their marketing strategies.

Let’s look at the importance of data-driven decision-making in digital marketing and how to use analytics to drive client success; something here at Fly High Media we regularly put into practice!

The Significance of Data in Digital Marketing

Data is the foundation for effective marketing strategies. With the vast amount of information available, data-driven decision-making has become standard for successful campaigns.

It helps marketers understand customer behaviour and preferences, essential for creating personalised and targeted marketing messages.

Marketers can gain insights into how customers interact with their business online by analysing data from various sources such as website analytics, social media platforms, and customer relationship management (CRM) systems.

This includes information on the pages they visit, the products they browse, the time they spend on the website, and their purchasing patterns. This data allows businesses to tailor their approach to specific audiences, resulting in higher conversion rates and increased customer satisfaction.

Moreover, data-driven marketing strategies provide a competitive advantage. Analysing customer data can offer businesses insights into their competitors’ strengths and weaknesses.

Companies that effectively use data to inform their marketing decisions can better understand their customers and outperform their competitors. Data can help optimise marketing campaigns and businesses identify which channels, messages, and offers are most effective in driving customer engagement and conversions.

It allows marketers to allocate their resources accordingly, ensuring their marketing efforts create more influential campaigns that resonate with customers and yield the highest possible return on investment.

Choosing the right data tools and technologies is also critical for data-driven decision-making. With the right tools, marketers can collect and analyse data more efficiently, automate critical processes, and gain deeper insights into customer behaviour.

Ultimately, cultivating a culture of continuous improvement and optimisation is vital to success. By regularly analysing and refining campaigns based on data insights, businesses can stay ahead of the competition and achieve more significant results.

Key Metrics to Track

To measure campaign success accurately, you must identify and track key metrics. Here are some essential metrics you should monitor for your clients.

Traffic

Monitoring website traffic is essential for understanding the effectiveness of marketing efforts. You can gauge the reach and visibility of campaigns by analysing the number of visitors, unique visitors, and pageviews.

This metric helps identify which channels or campaigns drive the most traffic and can provide insights into user behaviour.

Conversions

Tracking conversions allows marketers to measure how well a campaign achieves its desired actions. This success could include sign-ups, purchases, downloads, or similar actions that align with the campaign objective.

Marketers can identify improvement areas and optimise their conversion funnels by monitoring these rates.

Click-through Rate (CTR)

This metric measures the percentage of people who click on a specific link or ad after being exposed to it. A high CTR indicates that the campaign resonates with the target audience and drives engagement.

Return on Investment (ROI)

This is the financial return generated from an investment relative to its cost. Determining the ROI of digital marketing campaigns is crucial for evaluating their profitability and overall success.

Track the ROI of different campaigns or channels so you can allocate resources effectively and optimise strategies to maximise returns.

These key metrics provide valuable insights into marketing campaigns. Here are some examples of how tracking these metrics can lead to improved marketing strategies and outcomes for clients:

By analysing website traffic data, you can discover if a significant portion of a client’s traffic comes from social media channels. As a result, you can shift your focus and allocate more resources to social media marketing, resulting in increased brand awareness and higher conversion rates.
Tracking the CTR of email marketing campaigns can help you identify subject lines and content that resonates with your client’s target audience. By optimising email campaigns based on these insights, you can achieve higher open rates and click-through rates.

Please keep in mind this list of metrics is not a comprehensive one!

Remember to determine what is crucial to your specific needs and requirements.

The value of information will vary from company to company, so it is necessary to have open discussions regarding this. There is no universal report that everyone should follow, but it is essential to have some basic metrics as a starting point to build upon.

Tracking key metrics is crucial for determining campaign success and optimising digital marketing strategies. By identifying the right metrics and using data tools and technologies to measure them, you can make informed decisions and achieve more significant results in your digital marketing.

Tools and Technologies

You must rely on various tools and technologies to effectively leverage data-driven decision-making. These tools provide invaluable insights into customer behaviour, campaign performance, and overall marketing effectiveness.

Google Analytics

Google Analytics is undoubtedly one of the most popular analytics tools in the industry. It offers a comprehensive suite of features enabling marketers to track and analyse website traffic, user behaviour, conversions, and more.

With its intuitive interface and robust reporting capabilities, Google Analytics provides crucial information about audience demographics, acquisition channels, and campaign performance. This tool enables marketers to make data-driven decisions by understanding what drives traffic, identifying conversion bottlenecks, and optimising marketing efforts accordingly.

Facebook Audience Insights

Facebook Audience Insights is fantastic for businesses with a well-established social media presence. It provides in-depth audience engagement, post reach, and user demographics analytics.

With Facebook Audience Insights, marketers can track the performance of their organic and paid content, identify the best times to post and understand the preferences and interests of their target audience. Marketers can use this to tailor their content strategy, optimise ad campaigns, and drive higher engagement and conversions on the platform.

Selecting the Right Tools

When choosing analytics tools for clients, it is essential to consider their specific needs and budgets. While Google Analytics and Facebook Audience Insights are widely used and offer robust features, other options are available.

Some tools, such as Sprout Social and Hootsuite, specialise in social media analytics. Others focus on email marketing analytics, like Mailchimp and Campaign Monitor.

By understanding each client’s unique requirements, marketers can recommend the most suitable tools that align with their goals, resources, and budgetary constraints.

Implementing Data-Driven Strategies

Implementing data-driven strategies is crucial in using digital marketing analytics to optimise marketing efforts and drive better results. Here are the steps involved in implementing data-driven strategies:

1. Data Collection

The first step is to collect relevant data from multiple sources.

This will include data from websites, social media platforms, email marketing campaigns, customer relationship management (CRM) systems, and more.

By gathering comprehensive data, you can gain valuable insights into customer behaviour, preferences, and engagement patterns.

2. Data Analysis

Once the data is collected, it must be analysed to identify meaningful patterns and trends. Here, you will utilise data analytics tools and techniques to uncover insights that can inform marketing strategies.

Examining metrics such as website traffic, conversion rates, customer demographics, and engagement levels can help you understand your client’s target audience and tailor your marketing messages accordingly.

3. Actionable Insights

After analysing the data, the next step is to extract actionable insights. These insights can help you make informed decisions about your marketing strategies.

For example, if the data reveals that a particular marketing channel is driving more conversions, you can allocate more resources to that channel.

Similarly, if the data shows that a specific segment of customers is more likely to respond to personalised offers, you can create targeted campaigns to engage with that segment.

4. Implementation and Optimisation

Once you identify the actionable insights, it’s time to implement data-driven strategies. This involves creating personalised and targeted marketing messages, optimising campaigns based on data insights, and continuously monitoring and measuring the results.

By regularly analysing the performance of marketing campaigns and making data-driven adjustments, you can achieve better outcomes and maximise your return on investment.

Ensuring Client Alignment

To ensure that clients’ marketing efforts align with data insights, you can follow these tips:

Educate clients about the importance of data-driven marketing and the benefits it can bring to their business.
Communicate the insights from data analysis clearly and how they can optimise marketing strategies.
Collaborate closely with clients to develop data-driven marketing plans that align with their goals and objectives.
Regularly share reports and updates on campaign performance, highlighting the impact of data-driven strategies on critical metrics.

By implementing these strategies, you can encourage data-driven decision-making and help your clients achieve their digital marketing goals.

Overcoming Challenges and Pitfalls

Using these strategies can be challenging. However, agencies, like ourselves at Fly High Media, can effectively incorporate data-driven decision-making by understanding and addressing common challenges.

Data Accuracy and Reliability

One of the primary difficulties in data-driven marketing is ensuring the accuracy and reliability of the data collected. Inaccurate, or incomplete, data can lead to flawed insights and misguided decision-making.

To overcome this challenge, you should implement robust data collection processes, including regular data audits and validation checks. Investing in reliable data tools and technologies that provide accurate and real-time data is also essential.

Privacy Concerns and Ethical Data Usage

Another significant challenge is the increasing concern around privacy and ethical data usage. With stringent regulations and rising consumer awareness, you must prioritise data privacy and ensure compliance with applicable laws.

Implementation of transparent data collection practices, obtaining proper consent, and anonymising personal information are crucial in addressing these concerns. Adopting a privacy-first approach can build trust with clients and customers.

Data Integration and Fragmentation

Digital marketing agencies often encounter issues when integrating and analysing data from multiple sources. With information scattered across various platforms and tools, achieving a unified view can be difficult.

Invest in data integration solutions that can centralise data from different sources to overcome this obstacle. This solution ensures a thorough understanding of the customer journey and enables more effective targeting and personalisation.

Lack of Skills and Expertise

Implementing data-driven strategies requires a skilled and knowledgeable workforce. However, many agencies face a talent gap in data analytics and interpretation.

Promote training programmes and upskilling initiatives for your employees. Hiring data specialists or partnering with external experts can help fill the skills gap and ensure effective data-driven decision-making.

Resistance to Change

Resistance to change can hinder the successful implementation of data-driven strategies. Some team members may be reluctant to adopt new technologies or processes, leading to a slow and inefficient transition.

To overcome this, agencies should focus on change management strategies, including clear communication, stakeholder involvement, and showcasing the benefits of data-driven decision-making. By fostering a culture of innovation and continuous improvement, agencies can encourage their teams to embrace data-driven approaches.

While this marketing style offers immense opportunities, it still has challenges. By addressing the abovementioned issues, you can solve these difficulties and leverage data to drive success for your clients.

Remember, it is essential to prioritise ethical data usage and comply with regulations to maintain trust and credibility.

Continuous Improvement and Optimisation

Staying ahead of the curve in the marketing industry is crucial for success. To make the most of data-driven decision-making, agencies must embrace a culture of continuous improvement and optimisation.

This method involves ongoing monitoring and optimisation of marketing campaigns based on 9data insights, ensuring you constantly refine strategies to deliver maximum results.

One of the ways agencies can create a culture of continuous improvement is through experimentation and A/B testing.

By running controlled experiments, such as testing different ad creatives or landing page designs, agencies can gather valuable data on what works best for their clients. This iterative optimisation approach allows for fine-tuning and refinement, improving campaign performance in time.

The benefits of A/B testing and iterative optimisation are manifold. Firstly, it helps agencies identify the most effective strategies, allowing them to allocate resources more efficiently and optimise return on investment.

Secondly, it enables data-driven decision-making, as insights drawn from experiments guide future campaign decisions.

Lastly, it fosters a culture of innovation and learning, where agencies and clients work together to uncover new opportunities and stay ahead of the competition.

As we discussed earlier, agencies must use the right data tools and technologies – and this is critical when focusing on continuous improvement and having robust analytics platforms and tracking systems at your disposal for this.

These tools enable real-time monitoring of crucial metrics, facilitating prompt identification of underperforming areas and the implementation of timely optimisations.

By promoting continuous improvement and optimisation, agencies can maximise the impact of their client’s marketing efforts. This approach not only drives better results but also instils confidence in clients, knowing that their campaigns are constantly evolving and adapting to the ever-changing requirements of digital marketing.

By staying committed to continuous improvement, exceptional results can ultimately be achieved.

Data is paramount in digital marketing. By understanding the significance of data and the above strategies, agencies can implement effective data-driven practices to drive client success and cultivate continuous improvement and optimisation.

For more support with digital marketing, contact Fly High Media today to request a consultation and see how we can support your business. Equally, follow us on social media and subscribe to our newsletter for more valuable information on maximising your revenue and generating leads online.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

Contact Us

Cheshire (Head Office)

Manchester

Get in touch

Let’s find the best solution for your business

" >

Name

Website URL

Phone number

" >

Brief background of your business

What would you like to achieve?

" >

Monthly marketing budget

I consent to receiving communication from Fly High Media in regards to this enquiry via email.

10 Ways Wedding Venues Can Increase Their Bookings

Lucy Hughes — Thu, 05 Oct 2023 14:43:00 +0000

Lucy Hughes

10 Ways Wedding Venues Can Increase Their Bookings

October 5, 2023

Every wedding venue holds the possibility of unlocking an engaged couple’s dream. Each couple will have their heart set on a type of venue, whether it be in the UK or abroad, they know what they are looking for.

As of August 2023, there are 7,850 wedding venues in the UK alone. So, in a bustling and dense industry, how can wedding venues take a step forward and shine amongst the rest?

Newly engaged couples will spend hours scouring the internet for ideas on where to hold their nuptials: whether using a bridal comparison website like Bridebook or simply using a search engine like Google to find the perfect venue for their dream wedding.

With this in mind, how can your wedding venue utilise marketing to attract newly engaged couples?

Whether you’re a seasoned wedding venue owner or a newbie to the wedding industry, we will provide a list of ways to improve your wedding bookings!

1. Stunning Visuals

Photography is one of the most powerful tools a wedding venue owner can use. You want to capture the essence of what your venue stands for and any impressive features.

In a sector dominated by visual aesthetics, you need to stand out among the crowd. Prospective brides and grooms will more than likely make their judgement on the first few images they see of a wedding venue.

Did you know 62% of couples will view less than five venues before finding the ‘one’?

You should take time to research professional photographers to capture the beauty of your venue in the best possible light.

Highlight any unique and special parts of your wedding venue, which couples will find irresistible to learn more about. For example, an impressive, grand staircase that brides can envision themselves walking down, or a long driveway with pruned gardens.

Display images of the exterior of your wedding venue in different seasons. Whether covered in crisp, white snow or glistening in the warm summer sun, showcasing your venue can help couples know what to expect if they book a tour.

Make use of past wedding photos. Reach out to previous brides and grooms to ask if you can use their professional photos on your website and social media accounts. Having real-life images can help prospective couples imagine themselves in your venue.

For example, we can use Old Palace in Chester. From the incredible videography on the home page to the impeccable photography displayed on their weddings page; this is what attracts couples to book with a wedding venue.

However, we noticed that Poulton Hall could see an increase in wedding tours and bookings if they updated their photos on their website to showcase what a stunning venue it is. Below, you can see their current website layout and images (October 2023).

We found lots of user-generated images on the platform Instagram, which could easily be integrated with Poulton Hall’s website to showcase its astounding features.

2. Responsive Website

It’s the 21st century, and technology reigns supreme. Your wedding venue needs a well-designed website to showcase its potential.

We live in a world where mobile traffic is increasing. Brides and grooms are utilising mobile devices to search for wedding suppliers on the go and submit enquiries with prospective venues.

A responsive website will ensure content adapts to the user’s screen size, displaying all valuable information and CTA buttons.

Normally, your website is the first point of contact a couple will experience with your venue, so you want it to provide a positive experience.

Again, we can use Poulton Hall as an example. There is no change in the website layout when switching from desktop to mobile view. See below for a comparison of these two screen sizes.

When viewing the website on mobile, the right side of the text cuts off whilst the navigation bar is too small to see. Often, websites turn their navigation bars into ‘hamburger’ bars, where it is hidden out of sight, making the most of the valuable mobile screen space.

An excellent example of a wedding venue website responsive design is Soughton Hall. They have effortlessly optimised their website for mobile users. Below, you can see the design of their mobile view.

In the top-right corner, you can see the ‘hamburger’ menu icon. The images have been resized for mobile, and the text is big enough to be able to read, which is especially important as ‘Find Out More’ is a call to action.

3. Positive Reviews

Emotions run deep and expectations soar high in the wedding industry, which is why you must build credibility with brides and grooms-to-be.

In a world where word of mouth and reputation are important, online and offline reviews are what counts.

Real reviews from past newlyweds are unbiased and can be more persuasive to browsing couples than marketing materials ever can be. For example, if the content on your website describes your venue as ‘picturesque’ and ‘impressive’, but online reviews describe it as ‘underwhelming’ and ‘run-down’, something is amiss!

Reviews also play a significant part in your website’s online visibility. Search engines, like Google, take into account positive reviews making it more likely for your website to appear higher in organic rankings.

On the flip side, you can utilise any negative feedback to make adjustments to your venue or wedding process.

Always remember, you shouldn’t just read online reviews about your venue. You should actively reply and engage with them. Thank couples for their kind words about their wedding day, suggest any steps you will take to resolve any negative reviews and demonstrate your commitment to customer satisfaction.

To gain positive reviews, try emailing newlyweds who have gotten married at your venue to ask for a review (whilst they are still in the marriage bubble!). You can even offer incentives like a discount on an anniversary stay to those couples who do leave a review! If you’re thinking of emailing newlyweds, make it as easy as possible for them. Provide them with a link to leave a review directly, instead of instructions on how to do it. Remember, their review might be enough for couples to book with you, generating your income!

For example, Old Palace in Chester has only been open since 2020 as an exclusive wedding venue but has managed to amass 117 4.5 stars and over reviews on Google. This is very impressive! This type of online review could sway a couple to book with Old Palace rather than another venue in the area.

4. Social Media Presence

Engaging in all social media platforms is no longer just an option for wedding venues; it’s a necessity.

Social media platforms like Instagram, Pinterest and Facebook provide wedding day inspiration for couples.

Create your social media posts through repurposing content. For example, you could take a piece of content from your website and create it into an infographic, or turn your videography into a YouTube video to reach a different audience.

By utilising the tip from above, you can showcase your positive reviews on social media, just like Nunsmere Hall does regularly on their Facebook page.

Couples regularly turn to social media for wedding inspiration and to stay updated on the latest wedding go-to trends. By posting about your hacks, tips or even screenshots of positive reviews, you can become a source of information for brides and grooms-to-be.

The more content you post on social media, the more streams of audiences you create and the possibilities for couples to find your venue.

Social media messaging, like Facebook Messenger, offers direct contact between yourself and the prospective couple. Take the time to read through any comments on social media posts or answer any questions sent directly to you. Try to cultivate relationships with your followers online.

Try and maintain a consistent posting schedule. If you haven’t posted for months, users may think you have either closed or are taking a break from trading. Couples like to know what’s going on at your venue.

5. SEO

When couples begin their search for a wedding venue, it more than likely starts by typing into Google ‘wedding venues near me’. The result will populate a list of venues within a certain radius to them, along with photos and addresses. These venues are optimised for local SEO.

Local SEO is a strategy that allows a business to be more visible in local search results on Google.

For example, if we type into Google ‘wedding venues near Hooton’, this is the result:

Above, you can see the list of venues within a stone-throwing distance from Hooton, along with a map.

Local SEO makes it more accessible to couples looking to find a wedding venue near them.

To adopt a local SEO strategy, you will need access to your Google Business Profile. This profile allows you to enter your address, opening times, and services and, most importantly, gain any reviews left by couples.

To start with your Google My Business profile, you should:

Complete all of the fields in the ‘information’ section
Add at least 15-20 images of your wedding venue

You can even ask other suppliers you have worked with previously to leave you a positive review to build credibility!

You should also research the types of keywords you should target on your website. These keywords will determine the most likely phrases you will rank for in organic search results. For example, if you are a country manor based in Cheshire, like Merrydale Manor, you would target the following keywords:

Luxury wedding venues Cheshire
Best wedding venues Cheshire
Wedding venues in Cheshire
Manor wedding Venues Cheshire
Exclusive wedding venues in Cheshire

Based on the above, you would create content based on these keywords and strategically place them in your copy. Which is exactly what Merrydale Manor has done:

Above, you can see that Merrydale Manor has placed the keyword ‘luxury Cheshire wedding venue’ in a prominent place on their homepage.

When ranking in search engine results pages, you want to think about your metadata for your landing pages. This is a short description of the page the user will land on if they click on your listing. It should display any unique selling points, and special offers and contain clickbait to entice the user to explore further into your website.

Let’s take The Chester Fields as an example. It is a stunning wedding venue and restaurant in the heart of the Cheshire countryside. Their wedding website has this metadata:

They have tried to utilise the keyword ‘wedding venue near Chester’ but have forgotten to add the name of their venue to the information. If we were to rewrite this metadata to encourage clickbait and stay within Google’s strict metadata guidelines, it would read something like this:

There is a stark difference between the two. The bottom utilises the wedding venue’s features and awards, drawing the user in. Whereas, the top offers no valuable information to make the user click on this business in search engine results.

The user experience of a website also falls under the category of SEO. If couples have a negative experience with your website, they will feel inclined to leave and not place an enquiry or book a tour.

An issue we found, at the time of writing, with the Leverhulme Hotel & Spa website is its very slow page speed. They failed the core vitals assessment and were unable to score on Page Speed Insights, which flags a vital error on their website. This may bring other user experience issues on their website.

6. Email Marketing

This type of marketing not only focuses on sending the occasional newsletter but also encompasses email as a tool to nurture relationships with potential couples and suppliers.

Email marketing allows you to utilise your already existing email database to send reminders, newsletters, invites and more to prospective couples looking for a wedding venue.

Take this email as an example. I received this email from Thornton Hotel & Spa when I was in the wedding planning process looking for a venue.

I signed up for their newsletter whilst on the hunt for my perfect wedding venue, and Thornton Hall utilised my email to notify me of their upcoming wedding open evening. Even if some recipients have already chosen their wedding venue, they can still attend and engage with the attending suppliers.

In this email marketing campaign, they utilised phrases which would capture the recipients’ attention, like ‘free entry!’.

Wedding venues can also utilise email marketing to showcase their current wedding promotions. For example, if they have a selected number of dates available for the rest of the year, venues often sell these at a discounted rate to fill the gaps. For example, Broadoaks Country House sent me this email showcasing an active wedding offer.

When wedding venues showcase their wedding promotional offers, it encourages engaged couples to feel a sense of urgency to book a tour or even book their wedding venue. However, regarding the above email, it would be beneficial for Broadoaks Country House to include high-quality photography in their email campaigns to remind the recipients what their wedding venue looks like.

If you’re a wedding venue owner considering adopting an email marketing strategy, it’s important to adhere to email marketing regulations and best practices. You need explicit permission from the recipients to send them marketing emails, as well as provide an easy way for them to unsubscribe.

7. Local Advertising

You must capture engaged couples in your local area. You should note that over 80% of couples marry in, or close to, their hometown. So, targeting couples in the same area as your wedding venue is important.

Couples often prioritise convenience when searching for a wedding venue. For example, locations which are a short drive away so they are accessible to friends and family. You should emphasise the geographical location of your wedding venue as this can be a unique selling point.

For example, Brook Hall Hotel in Childer Thornton has added an ‘Out and About‘ page to its website, showcasing its distance to local attractions and landmarks.

Above, you can see how they have laid this out, depicting locations users will recognise to gauge the location of the venue. It is a good way of describing your location to prospective couples.

In a competitive market, wedding venues should stand out from nearby competitors by utilising local advertising strategies.

In addition to the above, you should try to establish partnerships with local suppliers in your area. For example, work with venue dressers, florists, entertainment companies and any other additional service that couples may desire, but at a discounted price.

One wedding venue that could improve on its local advertising strategy is Crabwall Manor Hotel and Spa. This wedding venue is impressive, with its landscaped gardens and castle-like building. However, they fail to make use of their convenient location for prospective couples.

Crabwall Manor is close to the M56, allowing for an easy journey for the majority of couples. In addition to this, it is near major shopping parks like Cheshire Oaks Designer Outlet and attractions like Chester Zoo.

We would suggest that Crabwall Manor take advantage of their ideal location!

8. Content Marketing

As a wedding venue owner, you will have valuable insight into what couples are looking for or helpful advice you can offer to prospective couples.

Content marketing is a strategic approach to creating and distributing valuable content to attract and engage your target audience.

A good way of producing content is in the form of blog posts. To do this, you will need to have a blog page on your website.

Sandhole Oak Barn has a good content posting schedule. Their blog page offers valuable insight into the wedding planning process and even features guides about their venue, which is useful for couples in the research stage.

Their blog ‘10 Reasons to Have a Winter Wedding‘ is an example of content which would rank well in organic search, enabling you to be discovered by a wider online audience. However, we recommend implementing header titles into the post, helping search engines to read your content better!

An example of a blog which could benefit from content marketing is West Tower. At the moment, they post on average every three months. You should be posting once a week! They do have some forms of blog posts which are insightful but are mainly case studies of previous weddings. A few examples of blog titles which would engage your target audience are:

10 Reasons to Book a Wedding Venue in Ormskirk

When is the Best Month to Book a Wedding?

10 Exciting Wedding Centre Piece Ideas to Wow Your Guests

If you are looking for more ideas for content, we have more advice to offer!

We also noticed that Leasowe Castle doesn’t appear to have a dedicated blog page to post content and wedding insights! They could be missing out on valuable custom and footfall into their venue.

Content marketing is a great way to showcase real weddings that have recently taken place at your wedding venue. Display how your venue can be transformed in different styles, themes and colour palettes.

By utilising content marketing techniques, wedding venues can increase their bookings by connecting with couples who otherwise wouldn’t have discovered their venue. By consistently sharing valuable content, you can inspire, engage and guide couples towards choosing your venue over the competition.

9. Virtual Tours

Offering the ability for users to view your wedding venue online is an effective way to showcase your offerings.

Virtual tours provide a highly immersive and interactive experience that allows potential clients to explore your wedding venue from the comfort of their own homes.

Colshaw Hall offers the option for couples to view their wedding venue online using a virtual show, including tours in a range of seasons.

Offering a virtual tour breaks down the geographical barriers between your venue and clients. Couples can feel as though they are walking through your venue, taking in every detail and capturing their attention. They can gain a real sense of the space, layout and ambience.

For couples in the early stages of planning, visiting numerous venues can take a lot of time out of their busy schedules. Virtual tours allow them to narrow their choices quickly and efficiently, making your venue more appealing for consideration.

Some types of virtual tours allow for interactive elements, like clickable hotspots displaying important information about the venue. You can customise these features to explain information about catering options, and in-depth detail about unique features or preferred suppliers.

Virtual tours are available round the clock, allowing couples to explore at a time that suits them.

A wedding venue that could benefit from implementing a virtual tour feature is Inglewood Manor. This impressive wedding venue spans numerous rooms and has historical features for couples to take note of. If they adopted a virtual tour strategy, they could see an increase in couples who book their wedding with them.

10. Answer FAQs

Newly engaged couples will be newbies into the wedding world, with numerous questions going through their heads about what to ask each supplier.

Wedding venues can help couples along in this process by featuring a dedicated FAQ section at the bottom of landing pages.

We haven’t found any wedding venue websites currently adopting this strategy to gain more bookings. But, Delamere Manor would benefit from doing so.

On their dedicated Weddings page, it would be really useful to users if they answered the most asked questions to streamline the booking process. If users can find out everything they need to know about a wedding venue instead of contacting them, they will be more inclined to book a meeting in person!

We would recommend placing the FAQs here, along with the FAQ schema:

For example, some FAQs that every wedding venue should have as standard are:

How much do you charge per head for a wedding breakfast?
Is there a price difference in each season?
Where are you located?
Do you work with other wedding suppliers in the area?

Make your wedding venue stand out among the crowd by adopting this wide range of marketing strategies. It is essential to leverage every tool at your disposal.

At Fly High Media, we are ready to work with wedding venues looking to increase bookings, revenue and online visibility. We are a trusted Google Partner with vast knowledge of SEO, PPC, content creation and social media management.

Soar above the competition by contacting us today!

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

Contact Us

Cheshire (Head Office)

Manchester

Get in touch

Let’s find the best solution for your business

" >

Name

Website URL

Phone number

" >

Brief background of your business

What would you like to achieve?

" >

Monthly marketing budget

I consent to receiving communication from Fly High Media in regards to this enquiry via email.

Consistency is Key, But How Do We Achieve It?

Abbie Christelow — Wed, 04 Oct 2023 12:28:28 +0000

Abbie Christelow

Consistency is Key, But How Do We Achieve It?

October 4, 2023

Businesses, content creators and social media marketers have more in common than you think. They all primarily want to engage and connect with their respective target audiences. However, with the ever-evolving internet and digital tendencies, capturing and retaining audience attention can be a struggle.

So, how do we reach our target audience? How do we keep that attention and increase our brand awareness?

In this situation, consistency is key.

Consistent content can help your business flourish instead of falling behind online and provides various advantages you can benefit from, including user trust. Sporadic posting won’t help you here; a steady flow of content is much more effective in achieving this visibility.

In this article, we explore how to create consistent content to help you reach your target audience.

The Power of Consistent Content: Boosting Your Business and Engaging Your Audience

Why Consistency Matters for Your Business

Producing consistent content impacts your company in numerous ways. One way is through brand trust and recognition online. Releasing content more frequently establishes your brand’s identity for your audience and fosters trust in that brand. By doing this, your organisation becomes more memorable for your target audience.

People are also more likely to engage with frequent content. If your users know when you release your content, they are more inclined to engage with it, such as interacting with the post or sharing it with their friends. It can keep them returning for more, introducing a sense of community and loyalty to your service users. This can also boost your social media reach, helping with brand visibility.

However, for this to work, you must ensure your content is reliable and accurate. If you can present your business as a reliable source of information, you can position your brand as an expert and, therefore, an authority in your respective industry. Being a source of authority can positively impact your ranking in search engines.

Content consistency provides educational value for your audience, enabling them to solve their problems using your information. For example, if you have a skincare company, you can offer a step-by-step skincare routine or a list of recommended products or ingredients for a specific skin type.

Not only do you support your audience with their struggles, but you also help them learn new things about your area of expertise and stay informed about the current industry trends.

More content also impacts your search engine optimisation (SEO). The regular updates signal that your website is not only active but also relevant. This combination makes your website more likely to improve its search engine results page (SERP) positioning, meaning there is a better chance of increased website traffic.

Crafting a Content Strategy for Consistency: Tips and Techniques

Understanding Your Audience

Before you start creating content, you must understand your audience. There is no point in creating content if you don’t know who you’re trying to reach, as this can result in your final piece being irrelevant or something that gains little traction.

To tailor your content to your target audience, create detailed audience personas to understand who they are. Doing so enables you to form content attuned to their preferences and needs.

Also, determine their content preferences using user data. Analysing this information lets you decide which content your audience engages with the most. For example, if your audience favours blog posts over social media updates, focus more on blog posts.

Get feedback from your audience! They are the ones you want to engage with, so pay attention to their opinions and adjust your content strategy accordingly. This alteration helps your content remain relevant.

Content Brainstorming and Planning

After understanding your audience, you must establish the content you want to publish and when.

Find a balance between evergreen and timely content and release them appropriately. Finding the right balance between the two can help your content remain fresh and engaging for your audience.

For example, Elon Musk purchasing X (formerly Twitter) is no longer relevant as he has owned the social media platform for a while, so producing content around this is no longer needed. Content about this topic is timely.

Timely content is when you create your work around current events or trends. On the other hand, evergreen content is timeless; you can release it at any point. For example, a blog post on how to edit written content is an evergreen topic.

You may need to adjust your content strategy if a trend or event arises. Don’t ignore it to stick to your original strategy. Instead, you can publish an evergreen post later to stay current with your digital marketing.

Also, create your content in batches. This method helps streamline your workload, so creating consistent content isn’t a constant pressure you have to face. Instead, you can form the content you wish to publish within the next month, for example, and all you have to worry about is releasing it on time.

Batches of content have another benefit. Workloads have varying intensities during different times, and you must accommodate that when creating content. Forming multiple pieces means you can still provide consistent content in the busier periods when you may not have the time to make the post from scratch.

To help establish your content, create a calendar! This calendar can outline your topics and formats, such as whether your global warming content is a LinkedIn post or an X (formerly known as a Tweet). Also, use it to lay out when you want to publish your content to ensure it remains consistent throughout the week, month or year (whichever timeframe you wish to use).

Repurposing and Repackaging

Sometimes, you can’t think of fresh ideas, but you can still create content. Repurposing and repackaging previous content can provide new insights to your audience and help promote your brand over multiple channels.

If you want to recycle previous content, consider repurposing it into another format. This process isn’t about duplicating the original piece but adjusting it to suit its new format, platform and audience.

Repurposing content enables you to reach a wider audience, as you can engage with people through different channels and maximise the value of the original post.

For example, you can repurpose your blog content into a social media update, summarising the key points you established in the original article. This is particularly useful for members of your audience who only follow some of your social media accounts, such as Instagram and not LinkedIn.

You can also upcycle previous content to make it more relevant. Refresh it and ensure the information is still accurate to elongate its lifespan. Upcycling content can also bring SEO benefits to your site.

Additionally, take advantage of your multiple platforms and cross-promote your work! If you publish a blog post, create content around it on your social media platforms. Tailor this content to the respective platforms to achieve maximum results, but keep the message consistent across the posts.

Navigating Social Media Platforms for Consistent Content Delivery

Platform Selection and Strategy

For consistent content creation to have the maximum impact, choose a relevant platform to post it. Since establishing your audience, you know which platforms align with their preferences and demographics, so use this information to your advantage.

For example, if your target audience for a specific topic uses Facebook, create Facebook content for that topic. Equally, if your audience doesn’t engage with an issue on TikTok, create less TikTok content for that subject.

Also, optimise your content for the platform you want to use. Incorporate the eye-catching visuals, captions and hashtags your platform offers and use the features available to broaden brand awareness.

This point is where you establish your posting frequency (which you can note in the content calendar mentioned above). Determine the optimal posting frequencies for your platforms and use them to your benefit.

However, don’t release too much content at once. You need to publish consistent content without overwhelming your audience or yourself. If you commit to too many articles or posts in a short timeframe, the consistency will drop as you won’t have the time or ideas to create enough content.

Automation and Scheduling

After creating your content, you need to publish it. Using tools like Hootsuite means you can plan, schedule and automate your social media posts in advance, so you can continue working whilst knowing your content is published consistently.

Just as you created batches of content, you can schedule them in batches too. Schedule multiple posts in one sitting to ensure your content remains consistent, and it is especially helpful if you know your business will become busy later.

Batch scheduling also helps to save time, so you don’t have to publish content individually.

Despite this, maintain real-time engagement with your audience. Engaging with users online can foster meaningful interactions and discussions, encouraging trust amongst your followers.

For example, micro-influencers interact with their followers and create a sense of community online, meaning their audience is more inclined to follow their advice or purchase their products.

Analysing and Adapting

Once you’ve published your content, track its performance and regularly analyse the results. Using analytics tools on each platform can offer you this information so you can find what content your audience engages with. You can then alter your content strategy as needed.

Also, incorporate A/B testing into your strategy. Experiment with posting times, headlines and formats to discover what works best for your audience. You can then use these findings to optimise your content and refine your approach. Once you find the best features, include them in your consistent content to make an impact on your audience.

Ensure you remain aware of current industry trends and the changes to social media platforms. These changes, such as algorithm or preference alterations, can change how your content performs online, so adapting your content to suit is key to your success.

Establishing your brand identity and online presence is crucial for your business, and producing consistent content is vital to help it thrive. Releasing frequent posts improves brand awareness and recognition, and it can build trust amongst your followers and target audience.

To create the best consistent content, ensure you experiment with approaches and refine your strategies so you stay relevant and influential within your industry. You want to remain a reliable source of information and draw your audience’s attention so they know you can offer them solutions.

If you need your own solutions to your digital marketing problems, Fly High Media are here to help. As a passionate team of experts, we use a client-focused, results-driven approach to achieve the best results for your business. Whether you need social media support, content marketing or PPC, we’re here to help.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

Contact Us

Cheshire (Head Office)

Manchester

Get in touch

Let’s find the best solution for your business

" >

Name

Website URL

Phone number

" >

Brief background of your business

What would you like to achieve?

" >

Monthly marketing budget

I consent to receiving communication from Fly High Media in regards to this enquiry via email.

An Introductory Guide to Local PPC

Matt Pyke — Fri, 29 Sep 2023 11:45:42 +0000

Matt Pyke

An Introductory Guide to Local PPC

September 29, 2023

If your business wants to reach local customers, you’ll turn a lot of your attention to local SEO. You understand how beneficial this can be for growing your local presence, but you should split your focus between it and local PPC.

Most of you are already aware of the basics behind PPC. It stands for pay-per-click and refers to a method of digital advertising. Google Ads is typically used to display ads to online users, and you get charged when someone clicks on the ad.

Today, we’re taking this concept and applying it to local PPC for small businesses. We’ll explain the following:

How local PPC works
Why local PPC is crucial
How to create a local PPC strategy

How Local PPC Works

Local PPC follows the same underlying principle as normal PPC: your ads are shown, yet you only pay money when they’re clicked on.

The fundamental difference is that local PPC focuses on customers within specific geographical locations. You target keywords and use geographical location data to ensure your ads are presented to the right people.

For example, if your business is located in Manchester, you’ll be targeting local searches that include this location – e.g. best coffee shops in Manchester. At the same time, your ads will appear in searches for individuals who are currently sharing their location and are near your target area.

Your local PPC ads will typically be present in three main search areas:

Just above the organic results
At the top of the Google Map Pack (the small map shown when running local searches, usually highlighting a few local businesses)
Within Google Maps itself

Why Local PPC Is Crucial

Running a small business comes with many concerns, one of which is your inability to stand out from the crowd. You operate in a condensed environment with loads of other companies situated around you. Local PPC can help you gain the advantage you need, shining a massive light on your local business.

When you put together a local PPC strategy, you will see the following benefits:

Gain more brand awareness

The placement of local PPC Google Ads means they’re easily visible for all to see. As long as users don’t run an Ad Blocker, your ads will be the first things they notice. Even if this doesn’t lead to clicks right now, it still gets your name out there and boosts brand awareness.

Find your target market

A local ad will directly zero in on your target demographic. You ensure that the people in your local area know you exist and see your business as a valid option.

Less competition

With normal PPC or regular SEO, you’re competing with businesses across the country (and sometimes even the world). This means the adverts will be more expensive as more companies are competing for the same keywords. Local PPC differs in that you only compete with other local businesses. Nationwide companies are no longer an issue because they won’t bother spending money on ads for locations they don’t cater to. The decrease in competition makes your PPC budget go further while also increasing your chances of standing out.

Boost your conversions

Did you know that 78% of local searches lead to offline purchases? It’s a telling statistic that demonstrates the power of local search and local PPC. When a consumer conducts a local search, it usually means they’re already far down the customer journey. They know what they need, it’s just a case of finding where to get it. A well-placed local PPC ad can be all the help they need to figure out where to go. As a result, your conversion rate can skyrocket with a great strategy in place.

How To Create A Local PPC Strategy

Clearly, local PPC will provide some key benefits for your business. The next question is simple: how do you create a local PPC strategy?

To start, you should already have a Google Ads account up and running.

From here you can go into your dashboard and click on the Campaigns menu. There’s a big blue button to click that lets you Add A New Campaign.

This will bring up a selection of Campaign options – we suggest choosing the Custom Campaign one as it then opens up a few other concepts. Here, you can click either the Search or Local options depending on your goals. If you want to drive traffic to your local business, then choose the latter. For clicks and leads via a website, opt for the former.

After this, you will have the typical Google Ads Campaign dashboard that you may have already used for other non-local campaigns. There are some key things to keep in mind if you want your local strategy to work, which are:

Choosing a precise location – You need to be specific with your location as it ensures the right people find you. It will also mean you don’t get traffic from people outside of your target area. Remember, you pay per click, so you’ll waste money on untargeted leads if the location is too vague or large.
Focusing on local keywords – When adding your keywords, make sure you focus on as many local elements as possible. Again, specific location information is key here, but also pay attention to the language used by locals. Conduct some keyword research to find specific phrases people may use in this particular area of the country. This helps you form your ads around the local dialogue.
Implement strong landing pages – You should always have a landing page for local ads, even if the aim is to get people to visit your physical location. Make the landing page reflect the ad copy. It should provide users with clear information that helps them make a decision. Ideally, the landing page should have your contact details and location information at the top for all to see. This helps people know how to get to you.

Many other elements go into crafting a local PPC strategy, but these tips will help you get off on the right foot. It’s a key aspect of digital marketing that helps your small business stand out and gain more traffic/customers. If you’d like to get the absolute most out of your local PPC campaigns, then we offer a free PPC audit to try. Our experts will analyse your current strategy and provide detailed guidance on where you can improve. Click on the link and fill in your details – we’ll get back to you ASAP.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

Contact Us

Cheshire (Head Office)

Manchester

Get in touch

Let’s find the best solution for your business

" >

Name

Website URL

Phone number

" >

Brief background of your business

What would you like to achieve?

" >

Monthly marketing budget

I consent to receiving communication from Fly High Media in regards to this enquiry via email.

Instagram Considers Offering up to 10-Minute Reels

Abbie Christelow — Mon, 25 Sep 2023 09:59:51 +0000

Abbie Christelow

Instagram Considers Offering up to 10-Minute Reels

September 25, 2023

Videos are a popular content format for audiences, and various platforms offer this to users. Social media platforms such as YouTube, Snapchat and TikTok enable people to upload videos of different lengths, and businesses can use this to adapt their content marketing for social media and reach a wider audience.

Changing the video lengths on these platforms is not unheard of. In 2020, YouTube introduced YouTube Shorts creation tools; these smaller videos can be up to 60 seconds long. Now, it has been confirmed that Instagram is experimenting with up to 10-minute Reels for its platform.

Instagram initially introduced Reels back in 2020 and, at the time, enabled users to create visual content up to 15 seconds long. Since then, that length has extended to 90 seconds, and Instagram announced in July 2022 that new posts under 15 minutes long would be shared as Reels.

Other updates include adding music to photo carousels, which Instagram stated a few weeks ago.

Mobile developer and reverse engineer Alessandro Paluzzi declared Instagram’s newest testing via an X (formerly known as a Tweet) before the platform officially announced anything. Paluzzi is known for releasing details about social media updates before they are officially confirmed.

Since Paluzzi’s post, Instagram has confirmed to TechCrunch that they are internally experimenting with longer Reels, though there is no external testing yet.

This testing does not guarantee a future update allowing people to access this feature. However, if 10-minute Reels become available, Instagram users could create and upload longer content for their followers, similar to other platforms such as YouTube and TikTok.

For some social media content creators, this could be a beneficial feature. With the current time limit, some content is split over multiple videos, making it harder for followers to find and watch all the relevant clips. Longer Reels would lessen this issue, enabling the creator to cover the topic in one video.

Equally, 10-minute Reels would allow creators to explore subjects more in-depth, a potentially advantageous addition for businesses. It could widen the potential for Instagram content, allowing companies to create videos with more detailed topics for their target audience. These complex subjects enable organisations to demonstrate their expertise in their industry and build audience trust through that authority.

However, at the moment, the actual impacts on content creators are pure speculation and will remain so until Instagram determines whether the 10-minute Reels will feature in an update.

Similarly, we don’t know how the new Instagram reel length may or may not compete with other social media platforms like TikTok and YouTube.

Instagram currently has over 2 billion monthly users, which is predicted to increase. Whether Instagram chooses to incorporate 10-minute Reels into its social media platform is yet to be determined. Still, with so many people accessing this platform, longer Reels could offer many possibilities for businesses and individuals.

If you want help with social media marketing, Fly High Media can support your business. We offer a client-focused approach with bespoke solutions and aim to provide the best results for our clients.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

Contact Us

Cheshire (Head Office)

Manchester

Get in touch

Let’s find the best solution for your business

" >

Name

Website URL

Phone number

" >

Brief background of your business

What would you like to achieve?

" >

Monthly marketing budget

I consent to receiving communication from Fly High Media in regards to this enquiry via email.

Marketing Tricks & Tweaks To Boost Your Sales This Halloween (2023)

Carla Price — Fri, 22 Sep 2023 14:40:12 +0000

Carla Price

Marketing Tricks & Tweaks To Boost Your Sales This Halloween (2023)

September 22, 2023

Halloween provides a huge opportunity for you as a business to scream about your products/services, so you must prepare for it!

People from all around the world love celebrating Halloween. In the UK alone, spending over the spooky season has consistently risen, reaching well over £600 million in 2022.

Mortals tend to make impulse purchases as they plan for dark and silent nights, ones broken only by the glowing features of pumpkins and the sound of the little running feet of trick-or-treaters.

This makes it a perfect chance to update your website with several marketing tricks and tweaks to appeal to those searching for the uncanny, increasing your online sales and brand visibility.

Discover how you can effectively prepare your business for Halloween, from exorcising your content to creating hair-raising campaigns and using spellbinding search engine optimisation (SEO).

Create Captivating Copy That Chills

When coming up with Halloween content ideas, be fun and creative.

Encapsulate Halloween in your marketing efforts, including blogs, landing pages, social media posts, and email campaigns.

Don’t be afraid to use Halloween puns! Even if your products/services are unrelated to the spooky season, you can still manifest to your audience that you’re embracing the magical and mysterious, the grim and the ghoulish. Matching people’s moods will help to nurture their shopping spirit!

Hypnotise your audience with your insightful stories, imaginatively expressing how your products/services can improve their life, particularly as the nights grow darker.

Use real-life case studies, reviews, and testimonials to prove your expertise, but don’t forget to clinch the segment with a compelling call to action (CTA) specifically created for Halloween.

A sure way to increase sales this Halloween is by offering some of your products/services at a temporarily reduced price during the weeks leading up to the 31st of October.

Create landing pages dedicated to your Halloween offers, helping people discover your deals.

By using a concoction of power words on a landing page, you can effectively coax your visitors to click ‘buy now’ or ‘order today’, which will boost your sales and help your audience have a howling good month.

Trick

Ramp up the fear factor when creating your CTAs. Create a sense of urgency, putting a timeline on your sales to generate fear of missing out (FOMO) in your audience.

For example, you could implement a timer next to one of your Halloween deals, counting the days to Halloween and when the promotion ends. This will be sure to get your website visitors quaking in their boots!

Exorcise Dead Copy

Don’t let old, outdated copy drag your website down this Halloween. Your audience demands fresh, relevant, and authoritative content and will look elsewhere if you don’t have it. This applies any time of the year!

Outdated advice and discontinued products/services on your website will repel your visitors, giving them vibes that you are not current, reliable, or trust-worthy – they may even think you’re no longer operating.

Equally, time-sensitive content, such as a campaign for summer during the spooky season, will give your readers chills, but not in a good way!

Even article headings that include a date from a decade ago will frustrate your website visitors and push them to go to other websites instead. Your business might offer great products or services, but if you don’t have the content to back them up or you’re not meeting your audience’s needs, they will likely buy from your competitors instead of you.

So, drop the hocus pocus and remove content that falls under any of the above, or, even better, revive it (more on this at the end of this section)!

Reviving content will not only improve user experience (UX) but will also help with SEO.

How is SEO affected by outdated content?

Well, Google may punish your website if your content is no longer relevant or up to date, classifying it as low quality. If the search engine considers your website to have low authority, it will be more challenging to rank.

RIP to dead content!

Tweak

As mentioned, revive your existing content, specifically old or dead content. Enhance articles, blogs, product pages, and more by adding better infographics, expanding the word count, and updating any statistics. Don’t forget to implement relevant keywords, too, after conducting keyword research to discover what people are searching for (more on this later!).

You should also think about reviving your marketing campaigns.

For example, since 2012, Twix has heavily promoted the left and right sides of their chocolates. Instead of ditching this idea entirely for Halloween, they adapted it to suit the spooky celebrations – “The spirits have decided. Left or right, either is a good decision.”

Dress Up Your Website And Social Media Platforms

When putting together your Halloween marketing ideas, pick a theme to suit the ominous occasion.

Whether based around clowns, ghosts, monsters, vampires, witches, or simply autumnal magic, your theme should be appropriate to your business and target audience.

Decide if you’re aiming your campaign at adults or children. However, if you cater your products or services to people of various ages, target specific audiences and tailor your content accordingly.

Whatever your theme, stick to it and run with it!

Things to consider when creating a Halloween theme

A colour scheme

Pick a colour that creates Halloween vibes, like Orange, black, red, purple, yellow and green. These colours are traditionally connected with Halloween; however, over recent years, other colours have entered the mix, such as pink, so don’t be afraid to experiment!

Choosing a Halloween colour doesn’t mean changing your brand; instead, create Halloween-coloured banners for the important pages on your website, such as your homepage, product pages, and contact page.

Also, create landing pages with your Halloween hues; you should dedicate these pages to your Halloween offers.

Photos

Update the photos on your website. This doesn’t have to be for your products (although you could add some spooky aesthetics to ones that are part of your Halloween promotion); you could simply upload some royalty-free Halloween-inspired photos, such as pumpkins and haunted mansions, to the most-visited pages on your website.

Also, if your employees are on board, conduct a mini Halloween photoshoot. Encourage your team to dress up in scary costumes, ideally, ones linked to your theme and chosen Halloween colours. Once you have some excellent spine-tingling shots, upload them to your website. Don’t forget to share them on your business’s social media platforms, too!

Trick

Consistency is key – use your chosen Halloween theme across all your online platforms, including your website, with the same colours, graphics, images, etc. This will help your business look more organised, professional, and omnipresent and trigger memory recall in your audience, enabling them to connect better with your brand.

Choose Spellbinding Keywords And Hashtags

Before putting together Halloween campaign ideas, research what your target audience is looking for online.

Use tools like Google Trends to find out the popularity of topics, and use SEMrush to discover top keywords, i.e. words and phrases people type into their search engines.

Once you have a list of appropriate keywords, i.e. ones that are relevant to your business and ones that relate to Halloween, use them within your Halloween content.

For example, implement your research-backed keywords when creating new blogs and landing pages on your website.

The right keywords will help your content be seen by your target audience instead of merely being an apparition!

Also, implement your Halloween keywords into existing content where appropriate.

You can reach new audiences by updating your content with new keywords relating to Halloween, top trends, and what you offer, helping people discover your brand.

You should include keywords in your Halloween social media posts, too, increasing website visibility even further to help drive engagement.

As well as keywords, utilise hashtags. Conduct research to find the popular ones amongst your target audience and pop some of these on your posts.

Furthermore, add spooky emojis to bring a bit of fun to your social media posts – try and align them with your chosen theme, i.e. if you’ve picked a ghost theme, then go with the ghost emoji!

If you haven’t done it already, create an account for your business on TikTok and Instagram.

Promoting your business on TikTok and Instagram is particularly vital if your target audience mainly consists of Gen Zs. This is because these social media platforms are extremely popular amongst people born between 1996 and 2010.

So, get on TikTok and Instagram and create a coven for your brand!

Tweak

Try to create your own hashtag. A trending hashtag will encourage people to share more about your brand and help build a community around it, like how a hashtag did to promote the Barbie movie.

Inspirit User-Generated Content

User-generated content is a form of marketing that many modern businesses rely on to boost sales.

So, what is user-generated content?

User-generated content (UGC) is original, brand-related content created by customers, influencers, and advocates, which they then share on social media.

When a person creates content, such as an image, video, or review around a product they have bought and then shares it on TikTok, this is just one example of UGC.

This content is authentic, and authenticity is what buyers are looking for more and more; there are so many brands fighting to be seen online, making consumers more selective, astute, and determined to go with brands they trust.

Ultimately, UGC influences engagement, leading to higher conversion rates.

So, for Halloween 2023, incorporate UGC into your Halloween business ideas. Encourage your audience to unleash their creativity and interact with your brand.

As mentioned, there are a lot of Halloween lovers out there just waiting to be spellbound in the run-up to Hallow’s Eve.

Below are some examples of how you can inspirit your audience to create UGC:

Hold a pumpkin carving competition, encouraging people to relate their design to your brand.

Entice your customers to get creative and share creepy photos of any purchases they’ve made from your business.

Ask your social media followers to post a 10-word spooky story to include your brand’s name.

Create a Halloween template for people to frame their petrifying photos.

What you can do to get your audience into a feverish excitement to create Halloween UGC is endless.

Trick

Use influencers to spread news on your brand. They will have a substantial following, which means they should already have gained their trust.

Pick influencers with a following that matches your target audience, making any user-generated content they do for your business relevant.

Their following will become your following, too, haunting social media with your brand.

If you find updating your website a nightmare or don’t know where to start when it comes to content marketing and creating compelling copy, we can help.

At Fly High Media, we have a dedicated team of content creation and SEO experts. We are 100% client-focused, meaning we are committed to understanding our client’s needs, enabling us to create bespoke solutions to ensure outstanding results.

Contact Fly High Media today to learn how we can improve SEO to increase your website visitors, sales, and overall conversions.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

Contact Us

Cheshire (Head Office)

Manchester

Get in touch

Let’s find the best solution for your business

" >

Name

Website URL

Phone number

" >

Brief background of your business

What would you like to achieve?

" >

Monthly marketing budget

I consent to receiving communication from Fly High Media in regards to this enquiry via email.