Opening up your Google Analytics dashboard can be an intimidating view sometimes.
But it doesn’t have to be!
You just need to know what to look for.
Matt & Denis explain the key metrics that you need to regularly measure to ensure your website is performing as well as possible.
Timestamps:
0:46 Lead to actual sales rate
1:47 Conversion rate for individual pages
5:31 Referral Traffic
7:14 Page view per session
9:05 Track behaviour based on devices
10:19 Ease of use
