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Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

Carla Price — Fri, 20 Oct 2023 13:08:07 +0000

Carla Price

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

October 20, 2023

Black Friday is arguably one of the most important times of the year for businesses. In 2022, Shopify store owners made $7.5 billion in global sales over the Black Friday and Cyber Monday weekend, making it vital that ecommerce businesses plan ahead to not miss out on a portion of sales in 2023.

However, with so many Black Friday campaigns likely emerging, you must ensure your business stands out from your competitors.

So, if you haven’t already, start planning your Black Friday marketing strategy now. To help you, we have included some Black Friday statistics from over the past few years, along with ten fool-proof marketing tips.

What is Black Friday?

In the UK, we only became familiar with Black Friday in 2010, when Amazon introduced us to Black Friday sales. The following years showed more retailers getting involved, helping Black Friday to keep growing.

But where does the term ‘Black Friday’ originate?

Many believe the term refers to businesses operating at a financial loss, i.e. ‘in the red’; the huge sales after Thanksgiving would put them back ‘in the black’. This theory was popular in the 1980s and was spread by retailers to help boost their sales.

But the term ‘Black Friday’ was not always linked with shopping.

For example, during the 1960s, it was used by the Philadelphia police to describe the day that tourists flocked to the city, creating pandamonium on the streets.

Also, it is said that factory managers referred to the day after Thanksgiving as Black Friday since many of their workers would call in sick.

There are possibly other theories on how this familiar term came about, likely dating much further back than we realise.

However, today, shoppers can easily relate to the ‘from red to black’ theory since bagging a Black Friday bargain contributes to putting everyone ‘back in the black’.

Black Friday Statistics

Below are some of the statistics of Black Friday, spanning 2020 to 2022.

1) More People are Shopping on Mobile

2020

In 2020, there were 400 million online sessions; 74.17% were mobile sessions.

2021

There were similar figures in 2021, with mobile sessions reaching 73.84%.

2022

In 2022, online sessions were lower overall; however, mobile sessions increased to 78%.

2) Shoppers are Buying Early

2021 and 2022

Over the last couple of years, the peak shopping time on Black Friday has been between 10 and 11 a.m.

3) People are Spending More Online

2021

Online spending reached £5.74 billion in 2021.

2022

In 2022, online sessions dipped, but people spent more individually; in fact, they spent £17.33 higher per online session compared to 2021.

Overall, the online spending on Black Friday 2022 was $40 billion.

What Can Businesses Learn From These Black Friday Statistics?

The above statistics will surely affect the Black Friday statistics in 2023, so what can we take from them?

1) Mobile Optimisation is Critical

You could lose a lot of business if people visit your website on their mobile and can’t easily navigate or buy!

So, optimise your website for mobile, such as using a responsive design, enabling it to adapt to various screens. You can also compress images to limit the file size, check the font is readable and that buttons are large enough, and ensure your site pages load quickly.

Doing the above will positively impact your Search Engine Optimisation (SEO) because Google ranks mobile-friendly websites higher in search engine results.

2) Recognise Peak Time

Conduct some research to find out the peak time to reach your target audience to ensure they see your Black Friday holiday deals in 2023.

For example, before publishing social posts, research the specific platform to discover when your audience is online, making it the optimum time to post.

3) Integrate CRO With SEO

SEO and Conversion Rate Optimisation (CRO) are essential to ensure you rank in search engines, enabling you to attract visitors to your website and convert them into customers.

Black Friday 2023

Black Friday Predictions for 2023

Customers will seek value and long-term quality due to economic reasons, i.e. the cost of living.
People will choose experiences (experiential gifting) and products that contribute to making memories over “throwaway” items.
Businesses will make an even bigger push to encourage customers to shop online.
The Black Friday sales will be over a longer period than in previous years.
More eco-friendly products are likely to make an appearance.

Black Friday Marketing Tips

Below are ten Black Friday marketing tips based on some of the predictions for Black Friday 2023. These marketing ideas also reflect the Black Friday statistics between 2020 and 2022.

If you’re considering doing an anti-Black Friday campaign, you can still perform the below activities to draw attention to your brand and boost website traffic over Black Friday. Discover more on anti-Black Friday later in this blog!

1) Create Early Campaigns.

Black Friday is no longer only a day; instead, it stretches over the whole month of November.

Businesses tend to release their Black Friday campaigns earlier and earlier each year. This being the case, you need to do the same.

However, don’t go too extreme – you don’t want your audience to have a Black Friday overload way before they are ready to buy.

Plan your campaign to go live no earlier than November 1st.

2) Implement a Black Friday Landing Page.

Create a landing page for products going into your Black Friday sale.

A specifically tailored landing page will allow you to limit the distractions for your audience and solely focus on the products, i.e. their features and benefits.

You could create the landing page as part of your early marketing efforts, teasing your website visitors with upcoming Black Friday deals.

Consider creating a landing page to build an email list. We will delve into the importance of an email list later in this blog!

3) Use Social Media Marketing.

Incorporate Black Friday content into your social media marketing.

Prepare your audience for your Black Friday deals by actively posting on social media. Again, do this early in your campaign to capture your audience’s attention or to re-engage with them if necessary.

An effective social media post, consistent with your brand and with an excellent call to action (CTA), i.e. compelling copy with power words encouraging readers to check out your Black Friday offers, will push more people to your website.

4) Install a Chatbot.

When people visit your website, they want to find all the information they need as easily as possible. Implementing FAQs on your pages will help; however, what about more specific enquiries?

This is when a chatbot on your website will be useful. This will streamline customer support within your business, providing automation over the busy period of Black Friday.

Overall, a chatbot will enhance user experience and increase the likelihood of people converting from website visitors into customers.

5) Conduct Email Campaigns.

Hopefully, due to creating a purpose-built landing page, you’ll have a long list of subscribers ready to receive your Black Friday emails.

Email marketing is a great way to ramp up the anticipation and tease your subscribers with your Black Friday deals.

There are various ways you can conduct your Black Friday email campaigns.

For example, you could give your long-time subscribers early access to deals. Alternatively, you could offer a further discount for a limited time.

If you want to continue building your email contacts list, consider offering discounts to new subscribers who spend over a certain amount.

6) Mobile-Specific Campaigns.

As mentioned, a mobile-friendly website is extremely vital since around 55% of website traffic comes from mobile devices.

When it comes to campaigns, use dark mode-friendly designs. Doing so will help reduce eye strain, which is particularly beneficial for people who work at a screen all day. Pick a black or dark grey background and ensure the text is light-coloured so it’s clear to read.

Furthermore, a dark design for a Black Friday campaign will suit the mood of the annual shopping event!

7) Promote Daily Deals.

Whether you do it via email campaigns or social media, be sure to promote daily deals over the Black Friday period.

Using scarcity marketing, i.e. slowly showing your audience juicy Black Friday deals, will help to instil fear of missing out (FOMO). Furthermore, time-sensitive deals encourage readers to decide quickly and make impulse purchases. Customers may return to your website daily to check out other deals.

8) Upsell and Cross-Sell.

Increase your customer’s individual spending by creating content to encourage upselling and cross-selling.

Upselling is when you entice your customers to buy a higher-end (and more expensive!) version of the product they plan to purchase.

Cross-selling is when you recommend products to complement the item they are already buying.

For example, you could offer a Black Friday bundle, i.e. accessories at a discounted price, and create content to promote this when the customer adds a particular product to their basket or at the checkout stage.

9) Offer Free Shipping.

Consider offering free shipping to customers who spend over a certain amount or, if you’re feeling extra generous, with no minimum order. By doing so, you will decrease cart abandonment rates.

To further instil FOMO, implement a countdown timer on your Black Friday landing page and product pages to show how long free shipping will last.

10) Opt for a Green Friday Campaign Instead.

As mentioned, we predict that many shoppers will gravitate towards sustainable products over throwaway items. So, with this in mind, why not participate in Green Friday instead of Black Friday? Depending on your business, this option may be more suitable.

Green Friday is anti-Black Friday and promotes meaningful and mindful purchases as opposed to impulse buying. It gives people the choice to reduce their carbon footprint, making more eco-conscious buying decisions.

Instead of offering huge discounts on a wide range of products, use Green Friday as an opportunity to promote environmentally friendly items. Encourage your audience to embrace sustainable options and spend time away from the shops with their family in nature. Remember, more and more people are seeking experiences over physical goods.

Are you inspired by our Black Friday marketing ideas?

Whether you go the Black Friday or Green Friday route, you’ll need an optimised website and marketing strategy to draw attention to your business.

Get in touch with Fly High Media if you require help with any areas of your online marketing. We offer various digital marketing services, such as paid search and SEO, and our expert team is committed to achieving outstanding results for our clients.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

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Instagram Considers Offering up to 10-Minute Reels

Abbie Christelow — Mon, 25 Sep 2023 09:59:51 +0000

Abbie Christelow

Instagram Considers Offering up to 10-Minute Reels

September 25, 2023

Videos are a popular content format for audiences, and various platforms offer this to users. Social media platforms such as YouTube, Snapchat and TikTok enable people to upload videos of different lengths, and businesses can use this to adapt their content marketing for social media and reach a wider audience.

Changing the video lengths on these platforms is not unheard of. In 2020, YouTube introduced YouTube Shorts creation tools; these smaller videos can be up to 60 seconds long. Now, it has been confirmed that Instagram is experimenting with up to 10-minute Reels for its platform.

Instagram initially introduced Reels back in 2020 and, at the time, enabled users to create visual content up to 15 seconds long. Since then, that length has extended to 90 seconds, and Instagram announced in July 2022 that new posts under 15 minutes long would be shared as Reels.

Other updates include adding music to photo carousels, which Instagram stated a few weeks ago.

Mobile developer and reverse engineer Alessandro Paluzzi declared Instagram’s newest testing via an X (formerly known as a Tweet) before the platform officially announced anything. Paluzzi is known for releasing details about social media updates before they are officially confirmed.

Since Paluzzi’s post, Instagram has confirmed to TechCrunch that they are internally experimenting with longer Reels, though there is no external testing yet.

This testing does not guarantee a future update allowing people to access this feature. However, if 10-minute Reels become available, Instagram users could create and upload longer content for their followers, similar to other platforms such as YouTube and TikTok.

For some social media content creators, this could be a beneficial feature. With the current time limit, some content is split over multiple videos, making it harder for followers to find and watch all the relevant clips. Longer Reels would lessen this issue, enabling the creator to cover the topic in one video.

Equally, 10-minute Reels would allow creators to explore subjects more in-depth, a potentially advantageous addition for businesses. It could widen the potential for Instagram content, allowing companies to create videos with more detailed topics for their target audience. These complex subjects enable organisations to demonstrate their expertise in their industry and build audience trust through that authority.

However, at the moment, the actual impacts on content creators are pure speculation and will remain so until Instagram determines whether the 10-minute Reels will feature in an update.

Similarly, we don’t know how the new Instagram reel length may or may not compete with other social media platforms like TikTok and YouTube.

Instagram currently has over 2 billion monthly users, which is predicted to increase. Whether Instagram chooses to incorporate 10-minute Reels into its social media platform is yet to be determined. Still, with so many people accessing this platform, longer Reels could offer many possibilities for businesses and individuals.

If you want help with social media marketing, Fly High Media can support your business. We offer a client-focused approach with bespoke solutions and aim to provide the best results for our clients.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

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Trending Travel’s Journey to Success

Taylor Hughes — Wed, 20 Sep 2023 14:44:29 +0000

Taylor Hughes

Trending Travel’s Journey to Success

September 20, 2023

Trending Travel is a digital-only travel agency that leverages social media to promote its wide range of available destinations and holiday deals.

The company was launched in 2020, at a time when the travel industry was in decline and the idea of a holiday was a much-needed escape from lockdowns, isolation and social distancing.

They operate on two fronts: business-to-business (B2B) and business-to-consumer (B2C).

On the B2B side, they collaborate with various airlines and hotels, such as Virgin Voyages, forging partnerships that allow them to offer the best travel experiences. B2C; they present these travel packages to their audience.

In just 3 years, they’ve gained over 664k followers on Instagram and almost 2 million likes on TikTok.

How? Let’s break it down…

The Brand

Trending Travel’s brand identity is a fusion of minimalist aesthetics and visual examples of their holidays.

Both their website and logo are exemplars of simplicity, crafting an elegant and uncluttered digital environment.

The logo is simple but creative; two interlocking T’s, one inverted, forming the universal hand gesture for taking a picture or a photo frame.

It serves as a visual representation of capturing and sharing travel memories, like on social media, aligning seamlessly with the brand.

Target Audience

Trending Travel caters to social media users. These individuals are drawn to the sorts of luxury travel that they see online, seeking the most lavish and memorable adventures, but for a good price.

Trending Travel recognises the power of social media. They understand that 92% of customers rely on content posted by fellow travellers over conventional ads. As a result, their offerings are not just about exploring destinations; they’re about crafting experiences that are perfect for sharing on platforms like Instagram.

These luxury seekers and social media enthusiasts find a brand that not only understands their aspirations, but transforms them into a reality worth sharing with the world.

Social Media Presence

In the ever-evolving landscape of digital marketing, social media marketing has become a non-negotiable. Businesses need to be using social media strategically for maximum success, making it a huge part of their marketing strategy.

In the travel industry, where sparking adventure and reaching potential travellers are essential, Trending Travel is a great example of how using social media well can make a brand incredibly successful.

Instagram

Trending Travel has leveraged Instagram to create a presence online and to connect more effectively with its target audience.

Images and videos of some of their popular destinations and hotels are featured on Instagram highlights. For example, Hyatt Dubai and Mexico.

The platform’s visual appeal, coupled with Trending Travel’s unique voice, allows them to effectively connect with their target audience, igniting their want for travel.

The visual appeal of Instagram is perfectly complemented by Trending Travel’s distinctive brand voice. It’s not just about displaying stunning landscapes and luxurious hotels; it’s about crafting compelling narratives that resonate with the adventurous spirit of their audience.

They do this through video content and reels, such as POV’s. These help their followers to picture themselves in the particular hotel or destination:

https://www.instagram.com/p/CxDwebeNVt3/

They also directly address their audience, using phrases like “imagine,” and offering solutions for common travel queries and problems that their audience may have, like an affordable family holiday, as above.

This approach creates a connection and sense of community, where travel enthusiasts can come together to share their passion for exploration.

TikTok

One of their standout TikTok strategies involves user-generated content. They encourage their followers to share their travel experiences using specific hashtags. This engages the community and showcases authentic travel experiences that resonate deeply with viewers.

Being the first digital-only and influencer-led travel agency, Trending Travel is an example of how any type of business can gain success when starting on social media.

They don’t just promote holidays; they inspire people with dreams, hopes, and the idea of amazing adventures. They understand what their audience loves, and this passion for travel keeps their followers excited and eager to plan their own journeys.

In today’s digital world, everything is just a click away.

Influencer Marketing

Trending Travel recognises the significance of influencer marketing in the current digital landscape.

They understand that people are more inclined to click on something featuring a familiar name or face. This popular approach has led them to collaborate with influential figures on social media, such as Saffron Barker.

Saffron posted on Instagram, tagging Trending Travel, and showing off her holiday in Europe:

She also posted pictures and videos on her story, which Trending Travel re-posted and made into a highlight on their profile.

Saffron has collaborated with them more than once, and you are able to shop her holidays on the Trending Travel website:

Influencers become the embodiment of the adventures Trending Travel offers, making the dream destinations feel within reach.

Influencers provide invaluable insights into the heart of Trending Travel’s offerings, posting on their personal social media accounts.

Their endorsements act as trust and social proof, assuring potential travellers that these experiences are good. Influencers share their authentic and relatable experiences, showcasing the value of Trending Travel’s holiday packages.

Trending Travel’s influencer partnerships strongly resonate with millennials who value authenticity amongst a crowd of fake and misleading content that they see on social media daily.

82% of millennials are likely to try products recommended by influencers. By teaming up with influencers who share their genuine experiences, Trending Travel effectively engages an audience keen to have a holiday just like their favourite social media influencer.

Their strategic use of social media, creative branding, collaboration, and influencer partnerships has redefined how the travel industry markets.

Since their launch, and with their growing success, other travel companies, such as VIBE by Jet2, have started using influencers to promote their holidays and services.

Perhaps we’ll see a lot more of this in the coming years.

Does your business need help with social media marketing? Contact us for a tailored strategy.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

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How to Get Started With Personal Branding

Taylor Hughes — Fri, 21 Jul 2023 13:16:01 +0000

Taylor Hughes

How to Get Started With Personal Branding

July 21, 2023

The term ‘personal branding’ is used daily in the digital world and is an increasingly popular marketing strategy that can be used by anyone in any industry, thanks to social media.

The term has been evolutionised since it was coined in 1997 by management expert Tom Peters, in his essay, ‘The Brand Called You’.

It is a powerful tool to help you stand out in today’s digital landscape. A personal brand helps enhance your visibility and credibility online, attracting relevant connections and opportunities.

Understanding Personal Branding

What is personal branding? In simple terms, it’s showcasing your expertise, values and identity online to become more visible and promote yourself within your chosen field.

It can benefit anyone, not just those in the marketing industry. For example, a personal brand can help promote your e-commerce business. You can share your story and process, putting a face and personality to your business.

Having a personal brand that aligns with your e-commerce brand will strengthen your business’s authenticity and add that human touch that many brands lack.

Finding Your Personal Brand

When starting with personal branding, the first step is to understand and discover who you really are. Take some time to think about your strengths, passions, and interests. What makes you feel most excited and engaged? What do you want social media to see or think of you?

Understanding your core values will help you build an authentic personal brand that truly represents you.

Think about the people you want to connect with or influence through your brand. Identifying your target audience will make sure you are resonating with the people who are most likely to support you.

It’s also helpful to do a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).

Personal branding is about showcasing the best version of yourself whilst staying true to who you are. Find ways to position yourself as an authority in your chosen field or interest.

By understanding yourself and your target audience, you’ll have a strong foundation for a successful personal brand.

Crafting Your Personal Brand Identity

When creating any brand, it’s essential to have these five things:

Consistency – personality – a brand statement – proof of expertise – and aligning visuals.

When it comes to building your personal brand, creating a strong and memorable identity is crucial. You need to decide how you want to present yourself to your audience. How do you want them to see you?

Consistency is one of, if not, the most important aspect of establishing your personal brand. Make sure to use the same name or handle across all platforms so it’s easy for people to find you.

You need a powerful brand statement that represents you. Your brand statement is like a personal elevator pitch – it should convey who you are, what you do, and what makes you unique.

Demonstrating your knowledge and expertise will build trust with your audience.

Your personal brand isn’t just about showcasing your professional skills; it’s also about showcasing your personality – people connect better with genuine personalities.

Additionally, using professional images can impact how your personal brand is perceived. Choose a profile picture that aligns with your personal brand and resonates with your audience.

If you’re branding yourself within the marketing field, a friendly but appropriate photo is probably best. Also, if you’re using a casual and informal tone of voice in what you post, use a casual profile picture.

For example, Olivia Mae Hanlon, founder of ‘Girls in Marketing’, uses a friendly and casual profile picture on LinkedIn which is appropriate and fitting for her brand and target audience:

She uses informal language on LinkedIn (‘It’s backkkkkk’) whilst being an authoritative figure in marketing, especially for her target audience. Her personality and brand are consistent through her language choice and imagery on her LinkedIn profile.

Consistency in visuals across your online platforms will also reinforce your brand identity and make you more recognisable.

Building an Online Presence

A strong online presence is crucial for your brand. It’s like your own space on the internet to show off your skills and achievements.

Social media is the most effective way to facilitate a personal brand. Select the platforms that align with your objectives and that your target audience frequently uses.

Jess Hunt used her personal brand to build her beauty brand, REFY.

Because of her influencer and model status, she already had a successful personal brand and over a million followers on Instagram.

These followers were already potential REFY customers because her e-commerce brand targets the same audience as her personal brand. Her Instagram aesthetic has always been minimalist, just like REFY:

Both Jess’ and REFY’s Instagram profiles have a very similar colour scheme.

The branding and packaging of REFY match Jess’ Instagram and general aesthetic.

Many influencers have e-commerce brands whose success came from their already established and authoritative name in the industry (as well as being high-quality products). It just shows the opportunities that having a personal brand can bring.

If you’re looking to build professional connections, LinkedIn is a great option. It functions like a digital resume, allowing you to showcase your work experience, skills, and interests to others in your field.

Focus on making meaningful and relevant connections rather than how many you have. It’s easy to get caught up in seeking validation through follows and likes. Engage with other content, join relevant groups, and participate in discussions.

Building an online presence can be a gradual process, so it’s important to stay positive and not get discouraged if you don’t see immediate results. Remember to stay authentic and consistent with your brand.

Establishing Credibility

Establishing credibility and expertise is crucial for your personal brand. You can’t be successful in marketing without proving you know what you’re talking about.

Share valuable content that resonates with your target audience. This can be through writing blog posts, creating videos, or starting a podcast to showcase your knowledge.

LinkedIn is a powerful platform for personal branding. You can use LinkedIn’s publishing feature to share articles and industry insights. Content builds your reputation, so think carefully about what it is you’re posting. What does your post actually offer your audience? Is it useful?

Connect with professionals in your field, join relevant groups, and engage in discussions. As you participate in more conversations, you will become more visible and known on LinkedIn.

Share your achievements on your LinkedIn profile to build confidence in your abilities. If you’re consistently producing valuable content, your audience will soon see you as a credible and reliable connection.

Protecting and Managing Your Personal Brand

Once you’ve established your personal brand, manage and protect it like a valuable asset. Your online presence shapes how other users perceive you, so it’s crucial to maintain a positive image.

Handling criticism is a necessary skill when working with social media. Not everyone will agree with your ideas or choices, so address concerns constructively and use feedback as an opportunity for growth.

A single negative incident can damage your reputation swiftly. There have been several instances where influencers were “cancelled” for making a single inappropriate comment. Always be mindful of the content you share and the company you keep.

As your interests and expertise evolve, update your personal brand accordingly. Regularly assess your goals and values, ensuring they still reflect your brand’s identity. Don’t be afraid to change your strategy or refine your message as you grow personally and professionally.

Personal branding can help unlock new opportunities in your personal and professional life. By understanding your strengths and values, you can create a compelling brand identity that resonates with your audience.

Know what and why you’re posting, put a face to the content and, to quote Ash Jones, owner of personal branding agency Great Influence:

“Find a way to stand out. Be different in a sea of mediocracy.”

At Fly High Media, we focus on delivering the best results for your business. Our dedicated team of experts offers a range of services to enhance your company’s online presence.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

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14 AI Statistics That Will Evolve Your Digital Marketing Strategy

James Lovick — Thu, 01 Jun 2023 16:22:34 +0000

James Lovick

14 AI Statistics That Will Evolve Your Digital Marketing Strategy

June 1, 2023

Artificial Intelligence (AI) is accelerating at an incredible pace in 2023, and your digital marketing strategy needs to keep adapting to keep up with the changes.

This technology will impact every corner of the world, regardless of your background or trade.

Many digital marketers are unaware of the AI tools available at a click of a button.

Similarly, many company owners are unaware of how new tools such as ChatGPT can benefit their revenue. This platform can save time and money for millions of businesses worldwide.

That is why we find it essential to get all the facts and figures together so that you know how to make the best decisions for your marketing strategy and business.

Continue reading to learn more about fundamental AI statistics that impact how marketers should operate today and in the future.

1) Most industry experts are integrating AI into their digital marketing

With the evolution of tools such as ChatGPT, Jasper and ManyChat, it is no surprise that the industry has jumped on the Artificial Intelligence bandwagon.

Since 2021, 80% of digital marketers have utilised AI technology for their online activities.

The following statistic conveys a clear message: if you haven’t already embraced AI to enhance your online marketing strategies across your website, social media platforms, and targeted advertisements, it’s high time you did.

Failing to keep up with your competitors can lead to falling behind quickly, which may see a decrease in your return on investment (ROI).

2) Over two-thirds of marketers are using ChatGPT

Since OpenAI has made it widely available to everyone, 69% of marketers have taken advantage of ChatGPT to help them with their digital marketing strategies, copywriting and social media posts.

Not only can it assist with this, but it can also assist with more niche areas of digital marketing, e.g. SEO. You can prompt ChatGPT to write detailed schema markup data for webpages to help them rank in featured snippets at the top of search results.

We put this to the test. We asked ChatGPT to write FAQPage schema for one of our landing pages.

ChatGPT then wrote FAQPage schema to implement on the landing page.

Whilst you can implement this instantly, this tool still requires human control. An SEO specialist is required to alter the schema for the best CTR results. For example, they can ensure bullet points are listed using HTML.

3) 68% of digital marketers claim to have a fully developed AI strategy

The fact that we live in an era where AI can write an entire digital marketing strategy is both exhilarating and concerning at the same time.

On the one hand, knowing that 68% of digital marketing experts have developed an entire strategy using AI means we live in an age where long tasks are accelerated. Not only can AI assist with writing content, but it can now help digital marketers find new, innovative ways to increase online traffic and revenue for a website.

On the flip side, it also means the entire digital marketing sector is adapting to this new way of boosting online traffic and revenue, making it more competitive.

Will this mean jobs being impacted? Yes, but it also provides an opportunity for new jobs, tools and skills for many marketers to learn.

For instance, it will not be long until ChatGPT can write an entire digital marketing strategy after Microsoft announced Bing is integrating with the tool to provide real-time data.

Even now, all you need to do is send ChatGPT a prompt for creating a digital marketing strategy, and it will provide you with a list of ideas you can use for your project.

Google has also announced Bard. Like ChatGPT, this is a tool that can provide information when given custom prompts by users.

AI tools utilising search engines can only mean that the industry needs to use these tools to write or contribute to digital marketing strategies.

4) AI is a vital factor in marketers’ data strategy

This statistic may seem broad, but digital marketing is changing because of AI analysing data at unprecedented levels.

For example, SEMRush introduced Keywords by Intent in 2021 to help SEOs and other digital marketers to understand how to use the right keywords for their content.

SEMRush employs a machine-learning algorithm to assign an intent value to each keyword, considering the following aspects:

Once determined, SEMRush then chooses one of the below four intents for the associated keyword:

Using this tool can help to implement the right keywords in the content for a website to increase high-quality traffic that can convert.

With more tools like this becoming available, it should be no surprise that 61% of marketers use AI for data-driven decisions.

5) Many marketers plan to use AI or Machine Learning for influencer campaigns

Online influencers have taken social media by storm over the last several years, and now, as many as 63% of marketers intend on using AI for influencer marketing.

Influencer marketing platforms such as Grin and CreatorIQ have introduced AI-driven analytics such as audience sentiment analysis, engagement rates and influencer authority.

These tools have also aided marketers in identifying and preventing influencer fraud, which can waste money from marketing budgets. AI can now dive deep into an influencer’s profile and alert the user to any signs of fraud, such as highlighting a sudden sharp spike in followers which tends to be a sign they use bots.

6) The AI market is anticipated to grow 120% year-on-year

It is little surprise as AI is growing every year.

If you are a TikTok user, you will have likely seen mind-boggling videos on different AI tools and technologies that are becoming available and impacting daily life worldwide.

Not only is it predicted that the AI market will grow 120% annually, but it is also expected to be worth nearly two trillion U.S. dollars by 2030, which makes it one of the fastest-growing industries in the world.

With this seismic shift in the global economy, you must adapt your digital marketing strategy to incorporate the changes to the online world that AI will implement.

7) PPC marketers trust AI to personalise target ads

More paid advertisers rely on AI for fundamental tasks such as ad targeting and content personalisation.

According to a Statista survey, 47% of the respondents expressed confidence in AI’s ability to target ads.

AI can target the right users with an advert, and tools such as Google Bard and ChatGPT can also write the content for the paid advert.

However, while AI can now do a lot of the heavy lifting for paid advertisers, humans are still better suited to implementing the target keywords in the advert itself. This research needs to be done by someone who can access and understand live data on the web.

8) Companies using AI marketing tools can see a HUGE increase in leads

Statistics show that employing AI software to automate your campaigns can amplify your generation of qualified leads by an impressive 451%.

By employing automation software, such as Hubspot’s Marketing Hub, you can streamline your customer journey, promptly and efficiently respond to leads, and effectively assess leads, alleviating the burden on your lead generation and sales teams.

However, you must have the correct skillset and experience before using these tools. Whilst AI is there to help, you need to understand website analytics, SEO and possibly PPC if you use paid advertising for your website. If you do not possess this skill set, it is best to hire an expert that does.

9) AI-created marketing strategies can increase CRO

AI provides marketers with opportunities to enhance sales and foster customer engagement.

Marketing analytics driven by AI can assist marketers in identifying customer behaviour patterns and constructing customised marketing campaigns.

Notably, Google Analytics has reported that using AI marketing strategies can lead to a remarkable increase in conversion rates of up to 50%.

By incorporating AI-enabled marketing automation, the human effort required for executing marketing campaigns reduces, saving significant time and budget.

Additionally, implementing AI technology allows companies to establish a round-the-clock customer service channel, enriching the user experience and converting them into customers.

Furthermore, AI-powered content optimisation can significantly improve ROI. AI-driven search engine algorithms mean more precise and targeted results are achievable, leading to heightened brand engagement.

Therefore, AI-driven marketing strategies operated by experts serve as indispensable tools for executing digital marketing initiatives efficiently to yield profitable outcomes.

10) Nearly all mobile users are using AI voice assistant tools

Over the last few years, SEOs and paid advertising specialists have utilised online marketing strategies for voice search assistants on search engines.

Now that 97% of mobile users use AI voice assistant tools like Siri on iPhones, voice search marketing has become essential for digital strategies for optimising website content.

There are techniques that digital marketers can use to ensure they are targeting voice search users, including:

11) There are 978 marketing-related AI tools available online

When ChatGPT hit the market, the digital marketing world went into meltdown. However, there is an abundance of other AI tools available for marketers.

Whether you are a copywriter, an email marketer or an SEO specialist, there will be an automated tool that will boost your digital marketing efforts for your business.

Out of the 978 AI tools available, we have compiled a few examples that can help with your online marketing efforts:

– SEO: BacklinkGPT: A personalised outreach and backlink management platform to support off-page SEO for your website.

– Social Media and PPC: Ad Creative – Fast, conversion-focused ads and social media posts developed through AI.

– Email Marketing: Voxwaves – AI-personalised emails that help with lead generation.

12) AI use for SEO is set to grow by 5x in 2023

Search marketers are in a unique position this year. They have a new wave of technology at their fingertips to assist them with keyword research and technical SEO, but many struggle to use it.

However, AI will likely be used for SEO 5x more in 2023 compared to 2022.

So, why the sudden increase in the use of AI in the industry?

Artificial Intelligence is quickly working its way into mainstream life more and more, and SEO is no exception to this.

Popular SEO software such as SEMRush already utilises AI for its platform, with recent tools such as the AI Writing Assistant that generates ideas and content variations, saving time for many marketers.

The number of AI tools available to SEOs is constantly growing, and Google has a real job on its hands when it comes to keeping up with the rapid growth of AI in the digital marketing sphere.

13) Two-thirds of customers will be open to AI if it improves their shopping experience

If you are a digital marketer, you will likely know that online customers want the fastest and easiest way to purchase products from an e-commerce store.

User experience is essential for online retail, and 62% of online retailers will welcome AI with open arms if it improves their shopping experience.

Fast checkouts, easy navigation and engaging content supported through artificial intelligence can improve the online shopping experience. It is now up to e-commerce specialists to use it to their advantage to increase traffic and sales.

14) AI can boost business productivity

Humans can only work so fast, so having a tool that automates some processes will only accelerate workplace productivity.

And this is the case with AI, as research has found that it can boost business productivity by up to 40%.

Digital marketing is no exception, as many AI tools and platforms have advanced online strategies to a level never seen before.

AI helps to dive deeper into user data analysis, and it can develop more accurate campaigns and help with more mundane tasks like managing budgets, saving time for many online marketers.

What next for AI in digital marketing?

It is impossible to accurately predict the future impact of AI in the digital marketing sector, but we now know how much it has changed the industry in recent months, never mind years.

New tools such as ChatGPT and SEMRush’s Keywords by Intent have only helped marketers rather than replace them, and it is gaining better and faster results for clients.

However, as more digital marketers turn to AI for support, this ensures the industry will become even more competitive.

That is why it is essential to stay ahead of the trend where possible. Always try and test new AI tools that are new on the market.

Also, ensure that you are up to date with everything from Google. Their search algorithm is forever changing, which will consistently adapt to AI technology.

If you need any help with your digital marketing efforts, such as SEO or PPC, contact Fly High Media. Our team of experts are here to increase your online presence.

Need help with your digital marketing strategy? Contact Fly High Media

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Digital Marketing News: Monthly Roundup For May 2023

Carla Price — Wed, 31 May 2023 09:42:00 +0000

Carla Price

Digital Marketing News: Monthly Roundup For May 2023

May 31, 2023

Welcome to our monthly roundup featuring the most-talked-about digital marketing news of May 2023.

This year has been busy, both in and outside the digital marketing world. Still, we have summarised some of the most recent prevalent stories useful to know if you’re a digital marketer or own an online business.

Get Ready for a Cookieless Future!

Digital marketers love cookies.

However, you may have to get used to not having a specific type of cookie because the days are numbered for the third-party kind!

If you’re new to marketing, you may need to understand how essential cookies are and how much digital marketers have come to rely on them.

So let’s explain.

First, second, and third-party cookies help reveal the behaviours and interests of website visitors. Cookies uncover this data by tracking a visitor’s browsing activity and purchases, amongst other things. This information enables marketers to create relevant ads and understand if they are effective.

First-party cookies enable user-friendly experiences for website visitors because their preferences will be saved for that domain, i.e. passwords and shopping carts.

These days, most websites use first-party cookies. Arguably, they are the most important kind because they collect information from the people marketers have the most to learn from: their website visitors, i.e. their audience.

Second-party cookies allow a visitor’s data to be shared with another website. A website must ask for the visitor’s consent to use second-party cookies.

Third-party cookies enable websites to track users across different domains, gathering information about their online journey (browsing sessions) to map a clear picture of their interests.

For example, imagine a user browsing a website looking for white trainers. Then, they leave the site and move to a different one, but ads for white trainers appear on the page. This is the result of third-party cookies.

Third-party cookies help businesses and marketers effectively target their ads!

However, over recent years, Google has aimed to meet people’s growing online need for privacy. In 2021, the search engine giant announced that marketers striving to deliver relevant ads had created “a proliferation of individual user data across thousands of companies, typically gathered through third-party cookies”, resulting in people losing trust in websites.

Because of this, Google has been trying to find new ways to protect the anonymity of its users without impacting the results delivered to digital marketers and businesses. They aim to phase out third-party cookies in Chrome by 2024.

Once third-party cookies are no more, marketers will be unable to access crucial insights on Google users, which means they won’t be able to target their ads as effectively.

So, if you’re a digital marketer or own an online business, what can you do to ensure your ads aren’t affected?

Well, Google has been building the Privacy Sandbox, which aims to create technologies that protect user privacy whilst still enabling marketers to advertise successfully so businesses can grow online.

Google plans to implement Privacy Sandbox in July 2023, so you can use the Privacy Sandbox tools, enabling you to target Google Ads still.

You can also still rely on first-party cookies. They’re not going anywhere (yet!).

Software and platforms will likely be affected by the step away from third-party cookies; however, new doors will be opened to reveal innovative ways to advertise, which is excellent for businesses willing to adapt and evolve.

AI Is Everywhere

AI (Artificial Intelligence) is implemented in almost every industry to improve business operations.

Why is AI useful for marketers in particular?

As marketers, we are always trying to find ways to be more efficient and boost productivity. AI can help improve both of these areas.

There are various forms of AI, some of which you already use within your role.

For example, if you use Google Docs, you may get the help of Smart Compose, which reads your writing to suggest what to type next.

AI content writing tools like ChatGPT are a step from the above. But what is ChatGPT?

This chatbot generates human-like content in response to questions or commands that the user types in.

At the moment, this AI tool is not a replacement for humans. Instead, it’s there to optimise content. It should help you overcome writer’s block and accelerate the content creation process.

So, what is the best way to use ChatGPT?

Type your command/question, relevant keywords, and headings into ChatGPT and see what user-generated content it collects. Then strengthen the content by conducting further research on the topic and adding to it. Lastly, adapt the content to your business’s tone of voice.

You probably can’t get through a day without hearing about AI. Furthermore, your competitors are also hearing about AI and are likely using it! So don’t get left behind – start incorporating AI into your content marketing strategy!

Twitter’s Planned Purge

Not so long ago, Twitter announced its plan to purge inactive accounts.

This sparked fury amongst Twitter users concerned about the deceased’s accounts.

Also, if inactive accounts are purged, many users will see a drop in their follower count.

Though you may think this news is irrelevant to your business, think of the potential leads you could miss out on if Twitter purges your account due to your not using it.

Furthermore, once your account is purged, your Twitter handle will be up for grabs! If a competitor has had its eye on your Twitter handle for some time, they will snap it up as soon as it becomes available.

Your Twitter handle is vital for your business as it helps your audience find you. So, to ensure you keep it, get tweeting!

Be A Transparent Marketer, Be A #Deinfluencer

Overnight, a new trend emerged, turning the tables on inauthentic influencers, i.e. influencers who have bought followers, have fake accounts, or overly emphasise products and services in a less than candid way because they have been paid to do so.

To combat the above, the deinfluencer trend was born!

Before we go into what a deinfluencer is, let’s explain more about influencers.

An influencer is a person who can persuade people to buy products and services due to having a large following, either on TikTok, Instagram, Twitter, or any other social media platforms. Influencers are often celebrities, but not always.

Around 2009, many businesses began to see the potential of influencers and the visibility they could bring to their products/services, so they began incorporating them into their marketing strategy. Influencer marketing is crucial for most businesses when conducting social media marketing.

However, there is such a thing as influencer fatigue. People are becoming desensitised, and perhaps more astute, to this type of marketing, meaning influencers are failing to influence.

Modern consumers connect more with each other and brands, seeking more genuine and meaningful relationships. This terrain leaves no room for inauthentic marketing. Millennials and Gen Zs want ‘real’ content.

Now, what is a deinfluencer?

A deinfluencer is typically a content creator or social media user who tells people what not to buy. Funnily enough, a deinfluencer is an influencer; however, they are more transparent about products and services, giving honest reviews.

How can you use this new trend to your advantage as a digital marketer or business owner?

You should promote your services by using ambassadors who are genuinely passionate about what you offer. This ensures they can speak about your brand with knowledge and enthusiasm. If social media users feel your content is ‘real’, they’ll be more likely to share it on TikTok, Instagram, and Twitter.

Remember, be as transparent as you can with your target audience. This will help build their trust in your business and retain it.

Now you’re up to date with the latest digital marketing news! But before you go, find out what’s been happening more locally for Fly High Media.

Local News For Fly High Media

Rob McElhenney and Ryan Reynolds visit Wrexham Football Club

Since investing £10m into the Wrexham Football Club, Rob McElhenney and Ryan Reynolds have fully immersed themselves in it. On May 2nd, the pair celebrated their recent success with the club, i.e. the men’s and women’s teams gaining promotion to their respective football leagues.

McElhenney and Reynolds joined an open-top bus parade that toured the city, enabling thousands of fans to embrace the occasion and celebrate with the players.

Around 12 hours after the event, Reynolds tweeted, ‘this town and this sport is one of the most romantic things on earth’.

Everything I own smells like champagne, beer and grass. I’m still somewhere between giggling and sobbing. This town and this sport is one of the most romantic things on earth. Thank you, @Wrexham_AFC pic.twitter.com/cxpVRUpkLq
— Ryan Reynolds (@VancityReynolds) April 23, 2023

The story has captured people’s attention in the UK and also worldwide!

Since the actors bought the club, they replaced their main sponsor, a local company, with a TikTok branding deal. This, undoubtedly, helped spread the word to millions of people, emphasising the power of social media!

Eurovision Train Competition Takes Place in Hooton

On May 10th, the Eurovision train came to Hooton!

To celebrate the world-famous event being held in Liverpool, one of the new Merseyrail Metro trains was draped in the Eurovision design.

The brightly coloured train visited numerous areas of Liverpool, ramping up excitement ahead of the event.

To further celebrate, Merseyrail gave a model of the new 777 trains to the person who captured the best image of the Eurovision train. An event was held at Hooton railway station, a 5-minute walk from our Fly High Media offices, to enable people to take pictures.

The team at Fly High Media strolled down to the station to admire the train and join in on the buzz.

Find out more about the wider media impact of Eurovision 2023!

Interested in growing your online business? Contact Fly High Media today!

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5 Things Every E-commerce Store Could Learn From Pretty Little Thing’s Social Media Marketing

Taylor Hughes — Tue, 30 May 2023 09:58:00 +0000

Taylor Hughes

5 Things Every E-commerce Store Could Learn From Pretty Little Thing’s Social Media Marketing

May 30, 2023

As an online powerhouse, Pretty Little Thing (PLT) has prospered in the fast fashion market.

Generating an annual revenue of over £700 million and counting, PLT is a great example of what an innovative social media marketing strategy and a distinct brand image can do for your business.

Fast fashion is a popular market, so what sets PLT apart?

Their strong commitment to body positivity and inclusivity, as stated in their mission statement: “We aim to inspire confidence in our customers when it comes to how they dress and present themselves to the world, endeavouring to build a community of #EveryBodyinPLT.” A mission statement provides a business with purpose and direction towards its long-term goals.

In this blog, we’ll uncover valuable social media marketing approaches, from the fashion brand, that can be attributed to any e-commerce business.

1. A Consistent Brand Image

Being consistent with branding is crucial to the success of any business, especially one which relies so heavily on social media for sales. Every caption, image, video and post has a consistent voice and aesthetic throughout PLT. This branding is consistent across all social platforms.

Consistent Colours

Pretty Little Thing uses bright, pastel colours – particularly pink – in its branding and social media. This gives a bold, fun and girly look to their brand, appealing to their target audience, increasing engagement and driving sales. Once you find your brand colours, stick to them. This will help your posts to be more recognisable to your customers.

Tone of Voice

Sticking to the same tone of voice is a huge part of the success of your brand image. This often depends on your type of business. For example, PLT uses a friendly and lighthearted tone to appeal to their audience and mirror their brand.

They engage their audience through Instagram polls, direct addresses in captions and questions on all platforms, which adds to the sense of community and friendliness of the brand voice.

They Adapt to the Platform

PLT maximise their social media presence by adapting its content to fit the particular platform. Campaigns are shared across all platforms, however, captions, images and text are often tweaked across Instagram, Facebook and Twitter. For example, in honour of PLT’s Royalty Month, they have posted similar competitions on TikTok, Instagram and Twitter, but in different forms which suit the particular platform:

On TikTok and Instagram, they use the Royalty logo and the same copy: “Royalty Month”. However, the captions and media styles differ. TikTok uses a video with a different caption and slightly different reward (£1000 on top of free next-day delivery for a year) whereas the Instagram post has text on the image, and is offering only free next-day delivery for a year.

Twitter uses the same caption header (“Royalty Month”) and offers the same prize as TikTok to grab followers’ attention.

Although these posts are different, they use the same branding, copy, emoji use and tone of voice, and relay the same information. Adapting this competition post to best suit the platform allows the post to reach its full potential across social media.

However, they haven’t posted this competition on Facebook, which may be because it is used significantly less by PLT’s target age group than other platforms.

2. They Target Their Audience

PLT targets women aged 18-24, clear by their use of pink across the brand and use of writing. They have captions on social media that directly address females (“manifest alllll those dreams girl”). They offer a range of sizing on their website, including all body types, and have “plus sized” and disabled models which shows that the brand does include all.

On Instagram, their slogan #EveryBodyinPLT is written in the bio, suggesting anyone can wear their clothes. They encourage their followers to use this hashtag to drive the movement and ethos.

Their cover photo on Twitter and Facebook features models of various sizes and appearances. This once again promotes inclusivity, showing their customers and target audience that everyone looks good in their clothes, no matter their size, ethnicity or style. However, in this instance, PLT seems to be sticking to their target age group as these models look to be within the 18-24 demographic.

They also post content that isn’t related to their products but targets their demographic. Celebrity news, relatable tweets and memes are shared across all platforms to keep up customer engagement. They participate in popular TikTok trends helping them to stay current and relatable to their target audience.

3. Use of Influencer Marketing

PLT have over nine celebrity ambassadors and 300 social media influencers and affiliates promoting their clothing and accessories. These influencers align with the brand and have thousands (if not millions) of followers within PLT’s target audience who trust their opinion. Using paid collaborations and brand ambassadors boosts sales by allowing their products to reach wider audiences and build their reputation into a desirable brand everyone wants to wear.

Influencers often post TikTok’s of them in an item of clothing that soon sells out due to the popularity. Everyone wants their hands on the “viral” PLT corset top, for example, increasing desirability and demand.

Fashion influencer and PLT model Lydia Butler frequently posts pictures on Instagram of the latest Pretty Little Thing clothing, tagging the brand. She also has a highlight labelled ‘PLT Links’ making it easy for her followers to shop her collaborative looks.

An influencer aligning with your brand can boost an e-commerce store by expanding your reach and promoting products their followers might buy. Their content can build trust and credibility, as well as help to keep your brand current in this age of social media/influencer culture.

4. Use of User-Generated Content and Engage Their Customers

TikTok and Instagram are huge for user-generated content and customer engagement. TikTok has revolutionised the term ‘user-generated content’ and focuses on community, engagement and creativity. Micro-influencers and regular TikTok users promote items, such as clothing and beauty products, often without trying. TikTok comments allow users to ask the video creator where their outfit is from, who will often reply with the brand, clothing name and sometimes even the product code.

Pretty Little Thing hosts competitions to engage their customers and create a buzz. A typical Instagram competition by PLT will have followers sharing their posts on their stories and engaging with the post. This often leads to more profile views and product interest, generating sales.

They also use hashtags on Instagram, TikTok and Twitter, which engage their audience, increase the post’s reach and broaden their audience.

5. Using Targeted Paid Ads

PLT ensures its ads are seen by relevant viewers likely to shop from them. Their ads match the brand by being creative, colourful and using captivating copy. They schedule their ads at peak social media engagement times to current and past customers. Using cookies enables them to target people who have shown previous interest in their products to encourage them to buy.

They also employ Pay Per Click Advertising (PPC) and SEO, which every business can use to boost their visibility and sales.

Targeted paid ads can boost your e-commerce business by reaching an audience more likely to have an interest in buying your products. These strategic ads can be analysed to measure the return on investment (ROI). This measure allows businesses to adapt their ads accordingly for further success in sales.

Pretty Little Thing targets its marketing efforts on social media because they understand it is used hugely by its target audience, especially TikTok and Instagram. We live in a social media age, so online businesses need a solid social media marketing strategy for the best results. Make use of influencer marketing and keep up to date with the latest trends on social media to stay current and increase your brand’s awareness.

Interested in Social Media Marketing? Contact Fly High Media today!

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Elon Musk Buys Twitter – What This Means for Social Media

Abbie Christelow — Tue, 01 Nov 2022 17:09:00 +0000

Abbie Christelow

Elon Musk Buys Twitter – What This Means for Social Media

November 1, 2022

As many of you possibly know, it has been recently announced that Elon Musk, the CEO of Tesla, has bought Twitter. After beginning the process in April 2022, he purchased the platform for $44 billion, the equivalent of £38.1 billion, and declared over Twitter that ‘the bird is freed’.

the bird is freed
— Elon Musk (@elonmusk) October 28, 2022

Whilst that was enough to catch the attention of the public, it isn’t all people are talking about. Immediately after taking over Twitter, Elon Musk fired Ned Segal, Parag Agrawal and Vijaya Gadde, who were the Chief Financial Officer (CFO), CEO and the head of legal, policy and trust respectively.

Vijaya Gadde is recognised as someone who played a leading role in banning Donald Trump, a former president of the United States, from Twitter. This came after the Capitol Building Riots at the beginning of January 2021. Elon Musk has since announced his intention to allow banned users to once again access this social media platform, which may include Donald Trump.

But what does this all mean? How will this impact Twitter going forward?

Why did Elon Musk buy Twitter?

There are many reasons why someone may buy a company or platform, ranging from simple to intricately complex ones, and the only person who can truly know these reasons is the person who bought the company in question. However, Elon Musk has provided reasons for his recent purchase that can be examined.

From his perspective, Musk has stated that he wants to improve Twitter as a platform for freedom of speech, which may be why he intends to reverse the ban suspended users currently have. The degree to which the reversal of these bannings will go has not yet been said, but it could mean that people like Donald Trump will be able to use Twitter again.

Part of his plan is to make Twitter a ‘common digital town square’ and allow different opinions and beliefs to be debated healthily without resorting to violence. Using this logic, Twitter could be used as a bridge between the moderate and the extremist, enabling the discussion of ideas to happen more calmly, so people can listen to differing points of view and make up their own minds.

In theory, this is a good idea. It means people can have healthy debates with individuals from all walks of life, and backgrounds and all over the world, so we can learn from each other. However, that isn’t necessarily the way that things would play out.

What is the future of Twitter under Elon Musk?

Going forward, the plan is to have more targeted advertising. There is already advertising on Twitter, but it will become more specific to the users, meaning more sales will occur as the marketing Twitter offers will apply more directly. This is a part of paid advertising, which is a method businesses can use to increase traffic to their own websites.

Twitter ads will be used to help companies improve their businesses, as social media advertising can help to boost the online presence of a company and therefore make people more likely to access their services or products.

Is Elon Musk buying Twitter good or bad news?

Want support with your social media marketing?

There is a lot of change coming to Twitter and other social media platforms. If you want help with marketing your business on social media, you can contact us by filling in the form below. From there, one of our social media marketing team members will respond to your enquiries.

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A Day in the Life at Fly High Media with Leanne Cunningham

James Lovick — Sun, 07 Nov 2021 14:09:00 +0000

James Lovick

A Day in the Life at Fly High Media with Leanne Cunningham

November 7, 2021

Recently we thought we’d take a look around the offices at Fly High Media, and get to know the fantastic staff behind the operation.

For our second edition of ‘A day in the life of’ we spoke to Leanne, who is a graphic designer and digital marketing assistant, to see what a day in her working life entails.

It’s 9am, how do you start the day?

We usually begin the day with a chat and a catchup before getting down to business. I feel lucky to be part of a team I really get on with and share common interests with.

I’ll then make myself a coffee (usually the second of the day), and take a look at my set tasks on Asana. Once I know what needs to be done for the day and in which order, I’ll fire up Adobe Creative Suite and get cracking.

It’s now late morning and lunchtime nears, what have you been working on this morning?

I work on all sorts here at Fly High Media: from designing visual marketing material for clients, to working on internal marketing campaigns, to writing blogs and conducting marketing campaign research and analysis.

Most recently I have been focusing on developing our internal marketing efforts to suit the recent growth of Fly High Media, as well as creating exciting and informative email newsletters for our brilliant followers.

We release all sorts of material, including: videos, animated cartoon shorts, full-page infographics, and educational and insightful blogs, tips and tricks for anyone looking to develop their online business. It’s a great pleasure to be able to personally design and create these as they go to great use as free, educational resources.

Lunchtime, finally! How do you spend your lunchtime?

Some people at Fly High Media like to spend their lunchtimes going for walks and getting out for a bit for some fresh air and change of scenery, but I’m quite happy just relaxing on our comfy sofas scrolling through social media and perusing YouTube.

We also have magnetic darts and mini golf to play if it takes our fancy, and Matt might have a deck of cards handy to show off some card tricks.

We’re a chatty, close-knit team so if there’s nothing good on YouTube, or if we have exhausted playing darts, there’s always someone around to converse and have a laugh with.

With lunch over, it’s time to resume work. What does this afternoon have in store for you?

At this stage I am usually nearing completion of all prioritised projects for the day. In the afternoons I often focus on tasks such as scheduling and releasing content to social media, video editing and finalising email campaigns. I like to double, triple check all my work before submitting or releasing it, as you can never check it over too many times!

What topics do you chat and connect with colleagues over?

Our team has a lot of shared interests which is awesome. As a big fan of video games I like to chat about gaming with my colleagues here, but we also discuss recent digital marketing and technology news and updates. Our offices seem to contain quite a few film buffs, so we also converse about our favourite films and the latest cinema releases a lot. It’s really fun!

Truthfully, have you enjoyed your time at Fly High Media thus far?

Absolutely – I daresay it’s the best job I’ve had. I’m rather new to the realm of digital marketing and my more experienced colleagues are always on hand to give me all the support and guidance I need. I have learned so much already, and I am excited to keep growing as an integral member of this team. I look forward to seeing what the future holds for Fly High Media, and my place in its continuous development.

Want to get in touch with our brilliant team to discuss how we can increase traffic to your online business? Fill in the contact form below.

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How to Sleigh Your Christmas Social Media During a Pandemic

Matt Pyke — Sat, 10 Oct 2020 16:56:00 +0000

Devising relatable content while having little idea of what Christmas will look like this year is a difficult feat. In these times, rarely has there been a better time to lift the nation’s spirits.

Customers want to feel connected, engaged, and maybe even distracted. However, brands need to make sure to find the right balance with social media marketing, combining realism with sensitivity.

As we settle into our second nationwide lockdown of 2020, now more than ever, brands need to approach all of their marketing, social media included, in an intentional way.

A recent report revealed a spike in Christmas mentions of the season in the last three months. The topic has been trending with over 525,000 mentions, as the public has expressed nostalgia and reminiscence during lockdown.

Christmas has become a vital communications period for brand building, but how should brands navigate a Covid-19 impacted Christmas?

Spend time listening

Facebook saw a 70% increase in usage of all of its apps in March. People are turning to these apps to keep them entertained, connected, and informed while they’re spending more time at home.

If you want to engage your customers, you must create ads and posts that speak to your audience’s needs and wants, and make them your top priority.

Do you understand them in their current state? Marketing relies heavily on empathy, which comes from knowing your audience. Consider the demographic – age, location, gender, interests, income level, and put yourself in their shoes.

Stay on top of trends, customer sentiment and feedback. Gage the audience’s mood by examining comments and looking at what competitors and other influencers in the industry are portraying.

It may also be a good time to revise your SEO strategy for social posts. What keywords are being used now surrounding Christmas and your market that may not have been relevant pre-pandemic? Knowing your hashtags will ensure your content is seen – and seen by the right audience.

Work with the audience

Don’t try to think too far ahead, as your social media will need to be reactive to the ever-changing landscape of the UK during the pandemic. Instead, make an effort to revisit your campaign regularly and make your comms and marketing genuine, considered and timely.

If the trend for your audience is ‘self-gifting’ you can tailor your comms around that, or if people are searching for bargains, get highly involved with mega sales such as Black Friday and Cyber Monday.

Even with people tightening their purse strings, sales are looking to be big – so if you’re a retail brand, early bird offers are a great retail social strategy idea. For many brands, Christmas is a crucial sales period, with between 50% and 80% of total revenues often generated in these last few weeks of the year. It’s the ideal time to look for new opportunities to meet your audience’s changing needs. If you’ve wanted to expand your strategy to Snapchat, TikTok or Instagram, and your audience is now at home on these platforms, now’s the time to go for it.

Update your social information

Did you know there are now over 3.2 billion social media users worldwide?

The chances are, the majority of your audience is on social media and waiting to hear from you.

When looking at your social media, remember it’s often the first place people will turn to to find out information about your brand (such as deals and opening hours).

The Christmas period – with or without a pandemic – brings about changes to the norm, so be sure to update your social platforms.

Review your presence. Is there anything in your current messaging that could be perceived as insensitive during the current pandemic?

You may also want to add some cheer to your social media profile by updating your logo and social headers with a festive touch.

Laughing through adversity

Finding the bright side and providing escapism through shared laughter is an extremely viable and popular option in Covid-19 times.

Making people laugh is important, yet being funny is often brand-specific. Put together a strategy that strikes the right tone for your brand and audience.

Always consider the context in your content and if humour doesn’t work for your industry, you can still show humility by simply engaging with your customers.

Engagement

Brands should consider new and creative ways to embody the festive spirit and show that their personality, such as:

Competitions are a great way to promote engagement and get your name out there – ‘caption this’ style always works a treat, as does ‘tag someone who’.
Go Live! This might seem daunting but it’s a fantastic way to give your social media engagement a boost with demonstrations or behind the scenes exclusives.
Create story adverts to bring your brand’s story to life. Stories allow you a creative outlet to provide your target audience with an immersive experience. Not only this, but by delivering unique, relevant content should result in higher conversions.
User-generated content is an ideal social idea when you have a theme such as Christmas. Take for example the twelve days of Christmas or elf on the shelf – how can you tailor a theme to your own brand? You could even simply ask customers for videos using your products. Now is the best opportunity to get customers on board as they have more time on their hands to engage with you.
Ask questions. Christmas is something that every family does differently, and we all have a love for our own varying traditions, which creates great talking points. Create polls to generate a conversation, asking questions such as ‘What makes the best Christmas dinner?’
Social media is social, it’s in the name. Be creative, fun, use plenty of emojis and hashtags to get your content noticed.

Giving back

63% of global consumers prefer to purchase products and services from brands that stand for a purpose that aligns with their values and beliefs. There’s no denying that this year has been full of hardships and uncertainty, and in the season of goodwill, what better time to share your values and actions, demonstrating how you have responded during these difficult times. Whether you’re partnering with a local organisation, giving back to the community with charity initiatives or delivering presents to local hospitals, your audience is always keen to learn how you’re making a change in the world. Take pictures of your team on Christmas Jumper Day, and share your success stories of fundraisers to help out those who have suffered the pandemic’s consequences. What not to do:

Be unrealistic – Being on the cusp of a recession means that anything which is pushing too hard for sales should be avoided.
Be ignorant – acting like nothing is wrong and like it’s ‘business as usual’ is not the right way to go and will dehumanise your brand.
Overdo it – Don’t bombard your audience with only posts about the pandemic, either. Find a happy medium and stay there.

Although the ultimate goal with any marketing activity is to generate a ROI, this year must be different. Though your efforts may lead to conversions, you need to look at the wider picture and remember that the relationships you build through effectively knowing and meeting customer needs will endure long after the crisis is over.

There is no guidebook or ‘one-size-fits-all’, and the most important thing is to be authentic, making your social communications considered and relevant, and always gage the emotional health of your audience.

Times are tough, and Christmas will mean something different to everyone this year – yet don’t be afraid to celebrate, as social media and advertisements often play a key role in getting people in the festive mood, and delivering a well-needed dose of sparkle.

Fly High Media is here to help you. Contact us to find out how we can create, execute and manage engaging Social Media Marketing strategies for your brand that get you results.