Digital Marketing – Fly High Media

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

Carla Price — Fri, 20 Oct 2023 13:08:07 +0000

Carla Price

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

October 20, 2023

Black Friday is arguably one of the most important times of the year for businesses. In 2022, Shopify store owners made $7.5 billion in global sales over the Black Friday and Cyber Monday weekend, making it vital that ecommerce businesses plan ahead to not miss out on a portion of sales in 2023.

However, with so many Black Friday campaigns likely emerging, you must ensure your business stands out from your competitors.

So, if you haven’t already, start planning your Black Friday marketing strategy now. To help you, we have included some Black Friday statistics from over the past few years, along with ten fool-proof marketing tips.

What is Black Friday?

In the UK, we only became familiar with Black Friday in 2010, when Amazon introduced us to Black Friday sales. The following years showed more retailers getting involved, helping Black Friday to keep growing.

But where does the term ‘Black Friday’ originate?

Many believe the term refers to businesses operating at a financial loss, i.e. ‘in the red’; the huge sales after Thanksgiving would put them back ‘in the black’. This theory was popular in the 1980s and was spread by retailers to help boost their sales.

But the term ‘Black Friday’ was not always linked with shopping.

For example, during the 1960s, it was used by the Philadelphia police to describe the day that tourists flocked to the city, creating pandamonium on the streets.

Also, it is said that factory managers referred to the day after Thanksgiving as Black Friday since many of their workers would call in sick.

There are possibly other theories on how this familiar term came about, likely dating much further back than we realise.

However, today, shoppers can easily relate to the ‘from red to black’ theory since bagging a Black Friday bargain contributes to putting everyone ‘back in the black’.

Black Friday Statistics

Below are some of the statistics of Black Friday, spanning 2020 to 2022.

1) More People are Shopping on Mobile

2020

In 2020, there were 400 million online sessions; 74.17% were mobile sessions.

2021

There were similar figures in 2021, with mobile sessions reaching 73.84%.

2022

In 2022, online sessions were lower overall; however, mobile sessions increased to 78%.

2) Shoppers are Buying Early

2021 and 2022

Over the last couple of years, the peak shopping time on Black Friday has been between 10 and 11 a.m.

3) People are Spending More Online

2021

Online spending reached £5.74 billion in 2021.

2022

In 2022, online sessions dipped, but people spent more individually; in fact, they spent £17.33 higher per online session compared to 2021.

Overall, the online spending on Black Friday 2022 was $40 billion.

What Can Businesses Learn From These Black Friday Statistics?

The above statistics will surely affect the Black Friday statistics in 2023, so what can we take from them?

1) Mobile Optimisation is Critical

You could lose a lot of business if people visit your website on their mobile and can’t easily navigate or buy!

So, optimise your website for mobile, such as using a responsive design, enabling it to adapt to various screens. You can also compress images to limit the file size, check the font is readable and that buttons are large enough, and ensure your site pages load quickly.

Doing the above will positively impact your Search Engine Optimisation (SEO) because Google ranks mobile-friendly websites higher in search engine results.

2) Recognise Peak Time

Conduct some research to find out the peak time to reach your target audience to ensure they see your Black Friday holiday deals in 2023.

For example, before publishing social posts, research the specific platform to discover when your audience is online, making it the optimum time to post.

3) Integrate CRO With SEO

SEO and Conversion Rate Optimisation (CRO) are essential to ensure you rank in search engines, enabling you to attract visitors to your website and convert them into customers.

Black Friday 2023

Black Friday Predictions for 2023

Customers will seek value and long-term quality due to economic reasons, i.e. the cost of living.
People will choose experiences (experiential gifting) and products that contribute to making memories over “throwaway” items.
Businesses will make an even bigger push to encourage customers to shop online.
The Black Friday sales will be over a longer period than in previous years.
More eco-friendly products are likely to make an appearance.

Black Friday Marketing Tips

Below are ten Black Friday marketing tips based on some of the predictions for Black Friday 2023. These marketing ideas also reflect the Black Friday statistics between 2020 and 2022.

If you’re considering doing an anti-Black Friday campaign, you can still perform the below activities to draw attention to your brand and boost website traffic over Black Friday. Discover more on anti-Black Friday later in this blog!

1) Create Early Campaigns.

Black Friday is no longer only a day; instead, it stretches over the whole month of November.

Businesses tend to release their Black Friday campaigns earlier and earlier each year. This being the case, you need to do the same.

However, don’t go too extreme – you don’t want your audience to have a Black Friday overload way before they are ready to buy.

Plan your campaign to go live no earlier than November 1st.

2) Implement a Black Friday Landing Page.

Create a landing page for products going into your Black Friday sale.

A specifically tailored landing page will allow you to limit the distractions for your audience and solely focus on the products, i.e. their features and benefits.

You could create the landing page as part of your early marketing efforts, teasing your website visitors with upcoming Black Friday deals.

Consider creating a landing page to build an email list. We will delve into the importance of an email list later in this blog!

3) Use Social Media Marketing.

Incorporate Black Friday content into your social media marketing.

Prepare your audience for your Black Friday deals by actively posting on social media. Again, do this early in your campaign to capture your audience’s attention or to re-engage with them if necessary.

An effective social media post, consistent with your brand and with an excellent call to action (CTA), i.e. compelling copy with power words encouraging readers to check out your Black Friday offers, will push more people to your website.

4) Install a Chatbot.

When people visit your website, they want to find all the information they need as easily as possible. Implementing FAQs on your pages will help; however, what about more specific enquiries?

This is when a chatbot on your website will be useful. This will streamline customer support within your business, providing automation over the busy period of Black Friday.

Overall, a chatbot will enhance user experience and increase the likelihood of people converting from website visitors into customers.

5) Conduct Email Campaigns.

Hopefully, due to creating a purpose-built landing page, you’ll have a long list of subscribers ready to receive your Black Friday emails.

Email marketing is a great way to ramp up the anticipation and tease your subscribers with your Black Friday deals.

There are various ways you can conduct your Black Friday email campaigns.

For example, you could give your long-time subscribers early access to deals. Alternatively, you could offer a further discount for a limited time.

If you want to continue building your email contacts list, consider offering discounts to new subscribers who spend over a certain amount.

6) Mobile-Specific Campaigns.

As mentioned, a mobile-friendly website is extremely vital since around 55% of website traffic comes from mobile devices.

When it comes to campaigns, use dark mode-friendly designs. Doing so will help reduce eye strain, which is particularly beneficial for people who work at a screen all day. Pick a black or dark grey background and ensure the text is light-coloured so it’s clear to read.

Furthermore, a dark design for a Black Friday campaign will suit the mood of the annual shopping event!

7) Promote Daily Deals.

Whether you do it via email campaigns or social media, be sure to promote daily deals over the Black Friday period.

Using scarcity marketing, i.e. slowly showing your audience juicy Black Friday deals, will help to instil fear of missing out (FOMO). Furthermore, time-sensitive deals encourage readers to decide quickly and make impulse purchases. Customers may return to your website daily to check out other deals.

8) Upsell and Cross-Sell.

Increase your customer’s individual spending by creating content to encourage upselling and cross-selling.

Upselling is when you entice your customers to buy a higher-end (and more expensive!) version of the product they plan to purchase.

Cross-selling is when you recommend products to complement the item they are already buying.

For example, you could offer a Black Friday bundle, i.e. accessories at a discounted price, and create content to promote this when the customer adds a particular product to their basket or at the checkout stage.

9) Offer Free Shipping.

Consider offering free shipping to customers who spend over a certain amount or, if you’re feeling extra generous, with no minimum order. By doing so, you will decrease cart abandonment rates.

To further instil FOMO, implement a countdown timer on your Black Friday landing page and product pages to show how long free shipping will last.

10) Opt for a Green Friday Campaign Instead.

As mentioned, we predict that many shoppers will gravitate towards sustainable products over throwaway items. So, with this in mind, why not participate in Green Friday instead of Black Friday? Depending on your business, this option may be more suitable.

Green Friday is anti-Black Friday and promotes meaningful and mindful purchases as opposed to impulse buying. It gives people the choice to reduce their carbon footprint, making more eco-conscious buying decisions.

Instead of offering huge discounts on a wide range of products, use Green Friday as an opportunity to promote environmentally friendly items. Encourage your audience to embrace sustainable options and spend time away from the shops with their family in nature. Remember, more and more people are seeking experiences over physical goods.

Are you inspired by our Black Friday marketing ideas?

Whether you go the Black Friday or Green Friday route, you’ll need an optimised website and marketing strategy to draw attention to your business.

Get in touch with Fly High Media if you require help with any areas of your online marketing. We offer various digital marketing services, such as paid search and SEO, and our expert team is committed to achieving outstanding results for our clients.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

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The Molly Mae Effect: Understanding Her Social Media Dominance

Taylor Hughes — Thu, 19 Oct 2023 12:11:46 +0000

Taylor Hughes

The Molly Mae Effect: Understanding Her Social Media Dominance

October 19, 2023

Molly Mae is one of the most successful influencers in the UK, with 7.8 million followers on Instagram, the platform which started her career.

She rose to fame following her appearance in Love Island 2019, however, she was already making a living as an influencer, working with brands like Rebellious Fashion, Pretty Little Thing and Beauty Works.

Molly Mae’s Instagram posts before Love Island.

She posted her first paid social post on Instagram at age 16 for £25. She now gets paid an average of £10k for a sponsored post. What differentiates Molly Mae from other influencers is that she only works with brands she shops at and wears.

In an interview with her manager, Francesca Britton, in 2021, she revealed that Molly had turned down a £2 million brand deal because she ‘didn’t buy her clothes from there.’ This makes her authentic and trustworthy, compared to the multitude of fake endorsements in the influencer world.

The “Molly-Mae Effect” extends beyond sheer popularity. It revolves around Molly-Mae’s distinct talent to influence her followers. Whether she endorses a product, shows her outfit, or offers glimpses into her life, her audience is not just simply observant, they often find themselves adopting her choices as their own.

Her Fashion Influence

Her ability to blend high-end luxury with more accessible and affordable fashion effortlessly enables her to be desirable yet relatable.

She has recently posted a picture of herself wearing a red blazer from Zara. Without it being an ad, she has influenced her audience into wanting and, in turn, buying the jacket (‘Must now go get a red jacket’).

This happens with almost everything she wears. If the product isn’t tagged, people will comment asking where the outfit is from or what it’s called.

The Leather Zara Jacket

If you’ve heard of Molly Mae, you’ve probably heard of the viral “Molly Mae jacket” or even know someone (or many people) who has it. She posted a picture in a khaki leather jacket, tagging Zara:

This created a huge surge in demand and led to it selling out every time it was restocked.

This was, arguably, the start of the common use of the phrase “The Molly Mae Effect.” Users were talking about it all over social media, especially on TikTok: the hashtag, #mollymaejacket, has 32.2 million views:

Adanola

Similarly to the Zara jacket, Molly was seen wearing Adanola’s ‘Ada’ hoodie in Grey Marl (not an AD).

Before I saw Molly Mae post a picture of herself wearing Adanola, I hadn’t heard of the brand. In the upcoming weeks, I saw Adanola clothing being worn and posted about constantly on my Instagram and TikTok feed.

I had to sign up for restock notifications to get my hands on one of their hoodies, as they (still) constantly sell out.

Adanola has influencer- marketing to thank for their success, especially Molly Mae, as social media influencers played a huge part in the demand for the brand.

Hollies Farm Shop

There’s recently been a surge in popularity for Hollies Farm Shop (Tarporley), after Molly Mae posted that she was there on her YouTube and Instagram.

In her YouTube vlog, she said, “Honestly, everything in here is just unreal,” influencing her audience to go and try it for themselves.

Zoe Hague, Molly’s sister, posted their day out to Hollies Farm Shop on her TikTok on the 12th of September, the same day Molly posted the above picture on Instagram. Google searches increased by 416% in the weeks following their visit:

Once again, this sparked talk about the ‘Molly Mae Effect’ on social media, with people posting on TikTok, some complaining about the queues at Hollies since Molly posted about it.

Molly Mae fans also post TikTok videos of their visits, some making POV videos (“POV: You were influenced by Molly Mae”) saying it’s “amazing” but to be “prepared for the queues,” which locals aren’t too happy about:

Image via ‘The Manc’

#holliesfarmshop now has 1.4 million views on TikTok, and it’s expected to be as busy throughout autumn and leading up to Christmas, due to its festive food and decor.

The Vow by Ruth Anne

Five years after the release of the song ‘The Vow’ by Ruth Anne, it hit number 2 in the UK iTunes chart. This surge occurred as a result of Ruth singing her song at Molly and Tommy’s engagement in July.

The song was originally played during the Love Island final and their gender reveal, making it a sentimental song for Molly and Tommy. Ruth said she “can’t believe this song has become a soundtrack for these special moments.”

After hearing the song in Molly Mae’s video, her followers wanted to listen to it, making it extremely popular.

This just proves how anything Molly Mae does, including loving this song, has a huge influence on her followers.

In a world where a single post or mention on social media can ignite trends, boost businesses, and influence personal decisions, the “Molly-Mae Effect” is an example of the substantial influence macro-influencers have on this generation.

Molly Mae’s popularity and the trust she holds among her followers is down to her style and authenticity; she presents herself genuinely and relatably, allowing her audience to connect with her on a personal level. She almost exceeds the label of ‘macro-influencer,’ being one of the biggest influences of our generation.

Need help with your Social Media Marketing? Contact Fly High Media today!

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

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How to Create a Compelling Call to Action

Abbie Christelow — Thu, 12 Oct 2023 10:39:26 +0000

Abbie Christelow

How to Create a Compelling Call to Action

October 12, 2023

The first few seconds visitors spend on your site is crucial. In our fast-paced digital world, a well-crafted call to action (CTA) can capture their attention and guide them towards your desired action, such as inquiring.

Remember, the ultimate goal of a business’s online presence is to gain noticeable results through enquiries, sales, downloads, or whichever action you wish to measure and promote. A call to action helps you achieve this.

Whether you are a business owner, content writer or somewhere in between, understanding CTAs and how to create them is vital for the success of your content and site.

In this blog, we explore how to create a call to action designed to increase your conversion rate and the success of your website.

Why Your Website Needs a Persuasive Call to Action

A call to action is usually, but not always, an action phrase or command, such as ‘buy now’ or ‘download’. It encourages a person to do a specific task, and professionals use them in various formats, including on websites, social media posts and email marketing. You can include multiple CTAs on one page, but too many can overwhelm your reader.

The importance of a call to action on your website is incomparable. There are various ways to optimise your conversion rate, and one way is through your call to action. As mentioned above, your CTA increases conversion rates by promoting an action to take next, such as following a hyperlink to another page. This reduces the likelihood of visitors reading a page on your site and leaving without further interactions.

Anatomy of an Effective Call to Action

We’ve established why they are essential. Now we need to determine how to write a call to action.

To create the ideal CTA, you must use action-oriented language, such as ‘buy now’, ‘add to cart’, or something else to suit your desired action. It is supposed to persuade your visitor to take a specific action, so your language must be authoritative and remove any uncertainty about that task.

Equally, ensure your call to action is clear and concise. You can’t expect your potential customers to complete an action if they don’t understand what you want them to do!

For example, specify what they’re downloading instead of saying ‘download now’. Is it a weekly newsletter? Is it a seasonal menu? Make it clear what your visitors will do and what they will gain (in this case, a weekly newsletter or a seasonal menu).

Conciseness is vital for a call to action. Effective CTAs are usually between 2-5 words long. If your call to action is too long, it can confuse your visitor or dissuade them from taking action.

Make your call to action visually appealing. This is an action you want potential clients to complete, so make it appear clickable and visible so it grabs their attention. However, don’t lose sight of your brand to make the CTA stand out. Ensure it still suits your brand online.

Strategies for Creating Engaging CTAs

Creating a good call to action is more than just using authoritative language. Take advantage of persuasive techniques to make the most of your CTA.

For example, incorporating a sense of urgency can also help reduce decision uncertainty. Make the most of the fear of missing out (FOMO) when promoting products, especially if your business holds a sale. Highlight how this offer won’t last, and your customers should get involved while they can. Using FOMO in your website’s call to action is a great marketing tactic to compel your audience to act quickly, improving your conversion rate.

When constructing your call to action, use language that evokes enthusiasm or emotion from the reader. For example, having a boring call to action is less likely to encourage your online audience towards action than an exciting or enthusiastic CTA. An exclamation mark is a great way to promote these feelings.

Another technique is to focus on the value coming from the desired action. How will that action benefit your audience? How does buying your product better their circumstances? What value do they gain from signing up for your course? Give them a reason to follow your call to action.

Of course, writing a call to action for social media will be different to a CTA for a blog post or email marketing campaign. Your language should suit the platform through which you present your call to action.

Testing and Refining Your CTAs

Finding the best way to create your call to action can take time, so experiment with them and test what works with your online audience.

You can use A/B testing to establish which CTAs work for your customers and clients, making you more effective over time. A/B testing presents two versions of something, such as an advert or website, to establish which works better to gain your desired result.

To do this, half your website’s visitors will see one version of your call to action, and the other half will see the other. The CTA a visitor sees is randomly established. After a certain amount of time, you can measure which call to action has the higher conversion rate and, therefore, which one you should use going forward.

Creating a compelling call to action relies on authoritative, persuasive language to encourage your customers to take a specific action. You must make your CTA concise and clear to avoid confusion, use emotive language and focus on value to convince your audience that your call to action benefits them.

Your call to action impacts your conversion rate, so use this information to influence your online strategy and create meaningful interactions with your potential customers and clients.

If you need help with your marketing strategy or conversion rate optimisation, Fly High Media offer bespoke solutions to help your business generate revenue and increase brand visibility. We are results-driven and passionate about our work, giving you impressive results and peace of mind.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

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Consistency is Key, But How Do We Achieve It?

Abbie Christelow — Wed, 04 Oct 2023 12:28:28 +0000

Abbie Christelow

Consistency is Key, But How Do We Achieve It?

October 4, 2023

Businesses, content creators and social media marketers have more in common than you think. They all primarily want to engage and connect with their respective target audiences. However, with the ever-evolving internet and digital tendencies, capturing and retaining audience attention can be a struggle.

So, how do we reach our target audience? How do we keep that attention and increase our brand awareness?

In this situation, consistency is key.

Consistent content can help your business flourish instead of falling behind online and provides various advantages you can benefit from, including user trust. Sporadic posting won’t help you here; a steady flow of content is much more effective in achieving this visibility.

In this article, we explore how to create consistent content to help you reach your target audience.

The Power of Consistent Content: Boosting Your Business and Engaging Your Audience

Why Consistency Matters for Your Business

Producing consistent content impacts your company in numerous ways. One way is through brand trust and recognition online. Releasing content more frequently establishes your brand’s identity for your audience and fosters trust in that brand. By doing this, your organisation becomes more memorable for your target audience.

People are also more likely to engage with frequent content. If your users know when you release your content, they are more inclined to engage with it, such as interacting with the post or sharing it with their friends. It can keep them returning for more, introducing a sense of community and loyalty to your service users. This can also boost your social media reach, helping with brand visibility.

However, for this to work, you must ensure your content is reliable and accurate. If you can present your business as a reliable source of information, you can position your brand as an expert and, therefore, an authority in your respective industry. Being a source of authority can positively impact your ranking in search engines.

Content consistency provides educational value for your audience, enabling them to solve their problems using your information. For example, if you have a skincare company, you can offer a step-by-step skincare routine or a list of recommended products or ingredients for a specific skin type.

Not only do you support your audience with their struggles, but you also help them learn new things about your area of expertise and stay informed about the current industry trends.

More content also impacts your search engine optimisation (SEO). The regular updates signal that your website is not only active but also relevant. This combination makes your website more likely to improve its search engine results page (SERP) positioning, meaning there is a better chance of increased website traffic.

Crafting a Content Strategy for Consistency: Tips and Techniques

Understanding Your Audience

Before you start creating content, you must understand your audience. There is no point in creating content if you don’t know who you’re trying to reach, as this can result in your final piece being irrelevant or something that gains little traction.

To tailor your content to your target audience, create detailed audience personas to understand who they are. Doing so enables you to form content attuned to their preferences and needs.

Also, determine their content preferences using user data. Analysing this information lets you decide which content your audience engages with the most. For example, if your audience favours blog posts over social media updates, focus more on blog posts.

Get feedback from your audience! They are the ones you want to engage with, so pay attention to their opinions and adjust your content strategy accordingly. This alteration helps your content remain relevant.

Content Brainstorming and Planning

After understanding your audience, you must establish the content you want to publish and when.

Find a balance between evergreen and timely content and release them appropriately. Finding the right balance between the two can help your content remain fresh and engaging for your audience.

For example, Elon Musk purchasing X (formerly Twitter) is no longer relevant as he has owned the social media platform for a while, so producing content around this is no longer needed. Content about this topic is timely.

Timely content is when you create your work around current events or trends. On the other hand, evergreen content is timeless; you can release it at any point. For example, a blog post on how to edit written content is an evergreen topic.

You may need to adjust your content strategy if a trend or event arises. Don’t ignore it to stick to your original strategy. Instead, you can publish an evergreen post later to stay current with your digital marketing.

Also, create your content in batches. This method helps streamline your workload, so creating consistent content isn’t a constant pressure you have to face. Instead, you can form the content you wish to publish within the next month, for example, and all you have to worry about is releasing it on time.

Batches of content have another benefit. Workloads have varying intensities during different times, and you must accommodate that when creating content. Forming multiple pieces means you can still provide consistent content in the busier periods when you may not have the time to make the post from scratch.

To help establish your content, create a calendar! This calendar can outline your topics and formats, such as whether your global warming content is a LinkedIn post or an X (formerly known as a Tweet). Also, use it to lay out when you want to publish your content to ensure it remains consistent throughout the week, month or year (whichever timeframe you wish to use).

Repurposing and Repackaging

Sometimes, you can’t think of fresh ideas, but you can still create content. Repurposing and repackaging previous content can provide new insights to your audience and help promote your brand over multiple channels.

If you want to recycle previous content, consider repurposing it into another format. This process isn’t about duplicating the original piece but adjusting it to suit its new format, platform and audience.

Repurposing content enables you to reach a wider audience, as you can engage with people through different channels and maximise the value of the original post.

For example, you can repurpose your blog content into a social media update, summarising the key points you established in the original article. This is particularly useful for members of your audience who only follow some of your social media accounts, such as Instagram and not LinkedIn.

You can also upcycle previous content to make it more relevant. Refresh it and ensure the information is still accurate to elongate its lifespan. Upcycling content can also bring SEO benefits to your site.

Additionally, take advantage of your multiple platforms and cross-promote your work! If you publish a blog post, create content around it on your social media platforms. Tailor this content to the respective platforms to achieve maximum results, but keep the message consistent across the posts.

Navigating Social Media Platforms for Consistent Content Delivery

Platform Selection and Strategy

For consistent content creation to have the maximum impact, choose a relevant platform to post it. Since establishing your audience, you know which platforms align with their preferences and demographics, so use this information to your advantage.

For example, if your target audience for a specific topic uses Facebook, create Facebook content for that topic. Equally, if your audience doesn’t engage with an issue on TikTok, create less TikTok content for that subject.

Also, optimise your content for the platform you want to use. Incorporate the eye-catching visuals, captions and hashtags your platform offers and use the features available to broaden brand awareness.

This point is where you establish your posting frequency (which you can note in the content calendar mentioned above). Determine the optimal posting frequencies for your platforms and use them to your benefit.

However, don’t release too much content at once. You need to publish consistent content without overwhelming your audience or yourself. If you commit to too many articles or posts in a short timeframe, the consistency will drop as you won’t have the time or ideas to create enough content.

Automation and Scheduling

After creating your content, you need to publish it. Using tools like Hootsuite means you can plan, schedule and automate your social media posts in advance, so you can continue working whilst knowing your content is published consistently.

Just as you created batches of content, you can schedule them in batches too. Schedule multiple posts in one sitting to ensure your content remains consistent, and it is especially helpful if you know your business will become busy later.

Batch scheduling also helps to save time, so you don’t have to publish content individually.

Despite this, maintain real-time engagement with your audience. Engaging with users online can foster meaningful interactions and discussions, encouraging trust amongst your followers.

For example, micro-influencers interact with their followers and create a sense of community online, meaning their audience is more inclined to follow their advice or purchase their products.

Analysing and Adapting

Once you’ve published your content, track its performance and regularly analyse the results. Using analytics tools on each platform can offer you this information so you can find what content your audience engages with. You can then alter your content strategy as needed.

Also, incorporate A/B testing into your strategy. Experiment with posting times, headlines and formats to discover what works best for your audience. You can then use these findings to optimise your content and refine your approach. Once you find the best features, include them in your consistent content to make an impact on your audience.

Ensure you remain aware of current industry trends and the changes to social media platforms. These changes, such as algorithm or preference alterations, can change how your content performs online, so adapting your content to suit is key to your success.

Establishing your brand identity and online presence is crucial for your business, and producing consistent content is vital to help it thrive. Releasing frequent posts improves brand awareness and recognition, and it can build trust amongst your followers and target audience.

To create the best consistent content, ensure you experiment with approaches and refine your strategies so you stay relevant and influential within your industry. You want to remain a reliable source of information and draw your audience’s attention so they know you can offer them solutions.

If you need your own solutions to your digital marketing problems, Fly High Media are here to help. As a passionate team of experts, we use a client-focused, results-driven approach to achieve the best results for your business. Whether you need social media support, content marketing or PPC, we’re here to help.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

Contact Us

Cheshire (Head Office)

Manchester

Get in touch

Let’s find the best solution for your business

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What would you like to achieve?

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Instagram Considers Offering up to 10-Minute Reels

Abbie Christelow — Mon, 25 Sep 2023 09:59:51 +0000

Abbie Christelow

Instagram Considers Offering up to 10-Minute Reels

September 25, 2023

Videos are a popular content format for audiences, and various platforms offer this to users. Social media platforms such as YouTube, Snapchat and TikTok enable people to upload videos of different lengths, and businesses can use this to adapt their content marketing for social media and reach a wider audience.

Changing the video lengths on these platforms is not unheard of. In 2020, YouTube introduced YouTube Shorts creation tools; these smaller videos can be up to 60 seconds long. Now, it has been confirmed that Instagram is experimenting with up to 10-minute Reels for its platform.

Instagram initially introduced Reels back in 2020 and, at the time, enabled users to create visual content up to 15 seconds long. Since then, that length has extended to 90 seconds, and Instagram announced in July 2022 that new posts under 15 minutes long would be shared as Reels.

Other updates include adding music to photo carousels, which Instagram stated a few weeks ago.

Mobile developer and reverse engineer Alessandro Paluzzi declared Instagram’s newest testing via an X (formerly known as a Tweet) before the platform officially announced anything. Paluzzi is known for releasing details about social media updates before they are officially confirmed.

Since Paluzzi’s post, Instagram has confirmed to TechCrunch that they are internally experimenting with longer Reels, though there is no external testing yet.

This testing does not guarantee a future update allowing people to access this feature. However, if 10-minute Reels become available, Instagram users could create and upload longer content for their followers, similar to other platforms such as YouTube and TikTok.

For some social media content creators, this could be a beneficial feature. With the current time limit, some content is split over multiple videos, making it harder for followers to find and watch all the relevant clips. Longer Reels would lessen this issue, enabling the creator to cover the topic in one video.

Equally, 10-minute Reels would allow creators to explore subjects more in-depth, a potentially advantageous addition for businesses. It could widen the potential for Instagram content, allowing companies to create videos with more detailed topics for their target audience. These complex subjects enable organisations to demonstrate their expertise in their industry and build audience trust through that authority.

However, at the moment, the actual impacts on content creators are pure speculation and will remain so until Instagram determines whether the 10-minute Reels will feature in an update.

Similarly, we don’t know how the new Instagram reel length may or may not compete with other social media platforms like TikTok and YouTube.

Instagram currently has over 2 billion monthly users, which is predicted to increase. Whether Instagram chooses to incorporate 10-minute Reels into its social media platform is yet to be determined. Still, with so many people accessing this platform, longer Reels could offer many possibilities for businesses and individuals.

If you want help with social media marketing, Fly High Media can support your business. We offer a client-focused approach with bespoke solutions and aim to provide the best results for our clients.

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Marketing Tricks & Tweaks To Boost Your Sales This Halloween (2023)

Carla Price — Fri, 22 Sep 2023 14:40:12 +0000

Carla Price

Marketing Tricks & Tweaks To Boost Your Sales This Halloween (2023)

September 22, 2023

Halloween provides a huge opportunity for you as a business to scream about your products/services, so you must prepare for it!

People from all around the world love celebrating Halloween. In the UK alone, spending over the spooky season has consistently risen, reaching well over £600 million in 2022.

Mortals tend to make impulse purchases as they plan for dark and silent nights, ones broken only by the glowing features of pumpkins and the sound of the little running feet of trick-or-treaters.

This makes it a perfect chance to update your website with several marketing tricks and tweaks to appeal to those searching for the uncanny, increasing your online sales and brand visibility.

Discover how you can effectively prepare your business for Halloween, from exorcising your content to creating hair-raising campaigns and using spellbinding search engine optimisation (SEO).

Create Captivating Copy That Chills

When coming up with Halloween content ideas, be fun and creative.

Encapsulate Halloween in your marketing efforts, including blogs, landing pages, social media posts, and email campaigns.

Don’t be afraid to use Halloween puns! Even if your products/services are unrelated to the spooky season, you can still manifest to your audience that you’re embracing the magical and mysterious, the grim and the ghoulish. Matching people’s moods will help to nurture their shopping spirit!

Hypnotise your audience with your insightful stories, imaginatively expressing how your products/services can improve their life, particularly as the nights grow darker.

Use real-life case studies, reviews, and testimonials to prove your expertise, but don’t forget to clinch the segment with a compelling call to action (CTA) specifically created for Halloween.

A sure way to increase sales this Halloween is by offering some of your products/services at a temporarily reduced price during the weeks leading up to the 31st of October.

Create landing pages dedicated to your Halloween offers, helping people discover your deals.

By using a concoction of power words on a landing page, you can effectively coax your visitors to click ‘buy now’ or ‘order today’, which will boost your sales and help your audience have a howling good month.

Trick

Ramp up the fear factor when creating your CTAs. Create a sense of urgency, putting a timeline on your sales to generate fear of missing out (FOMO) in your audience.

For example, you could implement a timer next to one of your Halloween deals, counting the days to Halloween and when the promotion ends. This will be sure to get your website visitors quaking in their boots!

Exorcise Dead Copy

Don’t let old, outdated copy drag your website down this Halloween. Your audience demands fresh, relevant, and authoritative content and will look elsewhere if you don’t have it. This applies any time of the year!

Outdated advice and discontinued products/services on your website will repel your visitors, giving them vibes that you are not current, reliable, or trust-worthy – they may even think you’re no longer operating.

Equally, time-sensitive content, such as a campaign for summer during the spooky season, will give your readers chills, but not in a good way!

Even article headings that include a date from a decade ago will frustrate your website visitors and push them to go to other websites instead. Your business might offer great products or services, but if you don’t have the content to back them up or you’re not meeting your audience’s needs, they will likely buy from your competitors instead of you.

So, drop the hocus pocus and remove content that falls under any of the above, or, even better, revive it (more on this at the end of this section)!

Reviving content will not only improve user experience (UX) but will also help with SEO.

How is SEO affected by outdated content?

Well, Google may punish your website if your content is no longer relevant or up to date, classifying it as low quality. If the search engine considers your website to have low authority, it will be more challenging to rank.

RIP to dead content!

Tweak

As mentioned, revive your existing content, specifically old or dead content. Enhance articles, blogs, product pages, and more by adding better infographics, expanding the word count, and updating any statistics. Don’t forget to implement relevant keywords, too, after conducting keyword research to discover what people are searching for (more on this later!).

You should also think about reviving your marketing campaigns.

For example, since 2012, Twix has heavily promoted the left and right sides of their chocolates. Instead of ditching this idea entirely for Halloween, they adapted it to suit the spooky celebrations – “The spirits have decided. Left or right, either is a good decision.”

Dress Up Your Website And Social Media Platforms

When putting together your Halloween marketing ideas, pick a theme to suit the ominous occasion.

Whether based around clowns, ghosts, monsters, vampires, witches, or simply autumnal magic, your theme should be appropriate to your business and target audience.

Decide if you’re aiming your campaign at adults or children. However, if you cater your products or services to people of various ages, target specific audiences and tailor your content accordingly.

Whatever your theme, stick to it and run with it!

Things to consider when creating a Halloween theme

A colour scheme

Pick a colour that creates Halloween vibes, like Orange, black, red, purple, yellow and green. These colours are traditionally connected with Halloween; however, over recent years, other colours have entered the mix, such as pink, so don’t be afraid to experiment!

Choosing a Halloween colour doesn’t mean changing your brand; instead, create Halloween-coloured banners for the important pages on your website, such as your homepage, product pages, and contact page.

Also, create landing pages with your Halloween hues; you should dedicate these pages to your Halloween offers.

Photos

Update the photos on your website. This doesn’t have to be for your products (although you could add some spooky aesthetics to ones that are part of your Halloween promotion); you could simply upload some royalty-free Halloween-inspired photos, such as pumpkins and haunted mansions, to the most-visited pages on your website.

Also, if your employees are on board, conduct a mini Halloween photoshoot. Encourage your team to dress up in scary costumes, ideally, ones linked to your theme and chosen Halloween colours. Once you have some excellent spine-tingling shots, upload them to your website. Don’t forget to share them on your business’s social media platforms, too!

Trick

Consistency is key – use your chosen Halloween theme across all your online platforms, including your website, with the same colours, graphics, images, etc. This will help your business look more organised, professional, and omnipresent and trigger memory recall in your audience, enabling them to connect better with your brand.

Choose Spellbinding Keywords And Hashtags

Before putting together Halloween campaign ideas, research what your target audience is looking for online.

Use tools like Google Trends to find out the popularity of topics, and use SEMrush to discover top keywords, i.e. words and phrases people type into their search engines.

Once you have a list of appropriate keywords, i.e. ones that are relevant to your business and ones that relate to Halloween, use them within your Halloween content.

For example, implement your research-backed keywords when creating new blogs and landing pages on your website.

The right keywords will help your content be seen by your target audience instead of merely being an apparition!

Also, implement your Halloween keywords into existing content where appropriate.

You can reach new audiences by updating your content with new keywords relating to Halloween, top trends, and what you offer, helping people discover your brand.

You should include keywords in your Halloween social media posts, too, increasing website visibility even further to help drive engagement.

As well as keywords, utilise hashtags. Conduct research to find the popular ones amongst your target audience and pop some of these on your posts.

Furthermore, add spooky emojis to bring a bit of fun to your social media posts – try and align them with your chosen theme, i.e. if you’ve picked a ghost theme, then go with the ghost emoji!

If you haven’t done it already, create an account for your business on TikTok and Instagram.

Promoting your business on TikTok and Instagram is particularly vital if your target audience mainly consists of Gen Zs. This is because these social media platforms are extremely popular amongst people born between 1996 and 2010.

So, get on TikTok and Instagram and create a coven for your brand!

Tweak

Try to create your own hashtag. A trending hashtag will encourage people to share more about your brand and help build a community around it, like how a hashtag did to promote the Barbie movie.

Inspirit User-Generated Content

User-generated content is a form of marketing that many modern businesses rely on to boost sales.

So, what is user-generated content?

User-generated content (UGC) is original, brand-related content created by customers, influencers, and advocates, which they then share on social media.

When a person creates content, such as an image, video, or review around a product they have bought and then shares it on TikTok, this is just one example of UGC.

This content is authentic, and authenticity is what buyers are looking for more and more; there are so many brands fighting to be seen online, making consumers more selective, astute, and determined to go with brands they trust.

Ultimately, UGC influences engagement, leading to higher conversion rates.

So, for Halloween 2023, incorporate UGC into your Halloween business ideas. Encourage your audience to unleash their creativity and interact with your brand.

As mentioned, there are a lot of Halloween lovers out there just waiting to be spellbound in the run-up to Hallow’s Eve.

Below are some examples of how you can inspirit your audience to create UGC:

Hold a pumpkin carving competition, encouraging people to relate their design to your brand.

Entice your customers to get creative and share creepy photos of any purchases they’ve made from your business.

Ask your social media followers to post a 10-word spooky story to include your brand’s name.

Create a Halloween template for people to frame their petrifying photos.

What you can do to get your audience into a feverish excitement to create Halloween UGC is endless.

Trick

Use influencers to spread news on your brand. They will have a substantial following, which means they should already have gained their trust.

Pick influencers with a following that matches your target audience, making any user-generated content they do for your business relevant.

Their following will become your following, too, haunting social media with your brand.

If you find updating your website a nightmare or don’t know where to start when it comes to content marketing and creating compelling copy, we can help.

At Fly High Media, we have a dedicated team of content creation and SEO experts. We are 100% client-focused, meaning we are committed to understanding our client’s needs, enabling us to create bespoke solutions to ensure outstanding results.

Contact Fly High Media today to learn how we can improve SEO to increase your website visitors, sales, and overall conversions.

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Trending Travel’s Journey to Success

Taylor Hughes — Wed, 20 Sep 2023 14:44:29 +0000

Taylor Hughes

Trending Travel’s Journey to Success

September 20, 2023

Trending Travel is a digital-only travel agency that leverages social media to promote its wide range of available destinations and holiday deals.

The company was launched in 2020, at a time when the travel industry was in decline and the idea of a holiday was a much-needed escape from lockdowns, isolation and social distancing.

They operate on two fronts: business-to-business (B2B) and business-to-consumer (B2C).

On the B2B side, they collaborate with various airlines and hotels, such as Virgin Voyages, forging partnerships that allow them to offer the best travel experiences. B2C; they present these travel packages to their audience.

In just 3 years, they’ve gained over 664k followers on Instagram and almost 2 million likes on TikTok.

How? Let’s break it down…

The Brand

Trending Travel’s brand identity is a fusion of minimalist aesthetics and visual examples of their holidays.

Both their website and logo are exemplars of simplicity, crafting an elegant and uncluttered digital environment.

The logo is simple but creative; two interlocking T’s, one inverted, forming the universal hand gesture for taking a picture or a photo frame.

It serves as a visual representation of capturing and sharing travel memories, like on social media, aligning seamlessly with the brand.

Target Audience

Trending Travel caters to social media users. These individuals are drawn to the sorts of luxury travel that they see online, seeking the most lavish and memorable adventures, but for a good price.

Trending Travel recognises the power of social media. They understand that 92% of customers rely on content posted by fellow travellers over conventional ads. As a result, their offerings are not just about exploring destinations; they’re about crafting experiences that are perfect for sharing on platforms like Instagram.

These luxury seekers and social media enthusiasts find a brand that not only understands their aspirations, but transforms them into a reality worth sharing with the world.

Social Media Presence

In the ever-evolving landscape of digital marketing, social media marketing has become a non-negotiable. Businesses need to be using social media strategically for maximum success, making it a huge part of their marketing strategy.

In the travel industry, where sparking adventure and reaching potential travellers are essential, Trending Travel is a great example of how using social media well can make a brand incredibly successful.

Instagram

Trending Travel has leveraged Instagram to create a presence online and to connect more effectively with its target audience.

Images and videos of some of their popular destinations and hotels are featured on Instagram highlights. For example, Hyatt Dubai and Mexico.

The platform’s visual appeal, coupled with Trending Travel’s unique voice, allows them to effectively connect with their target audience, igniting their want for travel.

The visual appeal of Instagram is perfectly complemented by Trending Travel’s distinctive brand voice. It’s not just about displaying stunning landscapes and luxurious hotels; it’s about crafting compelling narratives that resonate with the adventurous spirit of their audience.

They do this through video content and reels, such as POV’s. These help their followers to picture themselves in the particular hotel or destination:

https://www.instagram.com/p/CxDwebeNVt3/

They also directly address their audience, using phrases like “imagine,” and offering solutions for common travel queries and problems that their audience may have, like an affordable family holiday, as above.

This approach creates a connection and sense of community, where travel enthusiasts can come together to share their passion for exploration.

TikTok

One of their standout TikTok strategies involves user-generated content. They encourage their followers to share their travel experiences using specific hashtags. This engages the community and showcases authentic travel experiences that resonate deeply with viewers.

Being the first digital-only and influencer-led travel agency, Trending Travel is an example of how any type of business can gain success when starting on social media.

They don’t just promote holidays; they inspire people with dreams, hopes, and the idea of amazing adventures. They understand what their audience loves, and this passion for travel keeps their followers excited and eager to plan their own journeys.

In today’s digital world, everything is just a click away.

Influencer Marketing

Trending Travel recognises the significance of influencer marketing in the current digital landscape.

They understand that people are more inclined to click on something featuring a familiar name or face. This popular approach has led them to collaborate with influential figures on social media, such as Saffron Barker.

Saffron posted on Instagram, tagging Trending Travel, and showing off her holiday in Europe:

She also posted pictures and videos on her story, which Trending Travel re-posted and made into a highlight on their profile.

Saffron has collaborated with them more than once, and you are able to shop her holidays on the Trending Travel website:

Influencers become the embodiment of the adventures Trending Travel offers, making the dream destinations feel within reach.

Influencers provide invaluable insights into the heart of Trending Travel’s offerings, posting on their personal social media accounts.

Their endorsements act as trust and social proof, assuring potential travellers that these experiences are good. Influencers share their authentic and relatable experiences, showcasing the value of Trending Travel’s holiday packages.

Trending Travel’s influencer partnerships strongly resonate with millennials who value authenticity amongst a crowd of fake and misleading content that they see on social media daily.

82% of millennials are likely to try products recommended by influencers. By teaming up with influencers who share their genuine experiences, Trending Travel effectively engages an audience keen to have a holiday just like their favourite social media influencer.

Their strategic use of social media, creative branding, collaboration, and influencer partnerships has redefined how the travel industry markets.

Since their launch, and with their growing success, other travel companies, such as VIBE by Jet2, have started using influencers to promote their holidays and services.

Perhaps we’ll see a lot more of this in the coming years.

Does your business need help with social media marketing? Contact us for a tailored strategy.

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Social Media Best Practices: How to Write a Successful Post

Abbie Christelow — Wed, 13 Sep 2023 10:53:39 +0000

Abbie Christelow

Social Media Best Practices: How to Write a Successful Post

September 13, 2023

Social media has become a large part of our society, and the sheer volume of shared posts is enough to overwhelm anyone. For some people, these platforms offer a way to snapshot their day and share their lives with their family and friends. But you can use social media platforms for business too.

With its popularity, social media has become crucial to communication and marketing strategies to reach your target audience. Businesses and social media marketers must make their posts stand out from the crowd, and with the fleeting attention spans of users, quickly capturing their interest is essential.

So, how do we do that? Through social media strategies, of course.

Creating successful social media posts isn’t a matter of luck. It requires strategy. Instead of releasing random posts into the internet void, create content tailored towards the requirements of each social media platform.

Read on to find out how to create a successful social media post for different platforms and increase brand awareness with your target audience online.

The Diversity of Social Media Platforms

The first part of creating social media content is understanding the different platforms and how to alter your posts accordingly. Find out which demographics use each platform and their user behaviour so you can tailor your posts to suit their preferences and needs.

You also need to recognise the purpose and tone of each platform. Not fitting with these traits can reduce user engagement and make your post less successful.

Here’s how to write a good social media post for different platforms.

Crafting for X

X, formerly known as Twitter, is renowned for its short posts and concise messaging. To create a successful X (previously a Tweet), you must capture the key takeaway from your post and contain it in the character restriction within the platform.

Take advantage of hashtags to widen your reach, but use them strategically. Hashtags enable others to find your X, but they are also part of the character limit, so the more you use, the shorter your actual post can be.

Also, use relevant images to catch your audience’s eye. Make your post visually appealing so people are more likely to engage with your posts, which can bring more attention to your brand.

Mastering Facebook’s Landscape

On the other hand, Facebook has a significantly larger character limit, enabling your posts to be longer and more detailed. Use this platform to spark conversation with your target audience, such as by providing snippets of blog posts on your website (providing a link to the relevant post can also increase website traffic if people want to read more).

Like all social media, images and videos are a great way to enhance your storytelling. They must be relevant to your post and fit with your business’ personal brand.

Additionally, keep up to date with the algorithm so your content doesn’t suffer when it changes. Identify the best times to post your content to get the maximum interaction and engage with your audience to foster a sense of community and loyalty.

Navigating LinkedIn’s Professional Space

For those appealing to a B2B audience, LinkedIn is the perfect social media platform to use.

Tailor your content to professionals through thought-provoking articles demonstrating your expertise in your industry. You can also use this to connect with others in your field and discuss current trends.

These posts, again, can be longer, showing your knowledge of a subject and attracting the interest of companies wanting expert solutions to their problems.

LinkedIn’s Publishing Platform is a great way to expand your reach amongst your online audience. It allows you to write, publish and share articles on LinkedIn, helping you reach a new audience and increase your online visibility.

Captivating on Instagram’s Visual Playground

Instagram offers several posting methods, including Reels, Stories and posts; make the most of the available visual options.

Your posts must align with your brand to increase recognition and establish your online presence. For example, Fly High Media primarily uses a colour scheme of red, white and grey within their posts and maintains the same font throughout.

Make your content visually appealing through carousels and images to attract the audience’s attention. However, this isn’t the only post type on Instagram.

Reels are short videos visible to the public and can be great ways to summarise a longer content piece. Stories can be a mixture of images and videos only available to your followers or those visiting your public profile. Use a combination of all three post types to appeal to different audience members.

This social media platform is a great way to work with influencers for a broader reach online. Micro-influencers, for example, are becoming more popular within digital marketing strategies to help promote products and services.

You can also use location tags to collaborate with other businesses and increase your discoverability, especially for people in your local area.

Cracking the TikTok Code

People use TikTok for short videos, but this doesn’t mean you must ignore it in your marketing strategy. For example, TikTok is one way to shop on social media platforms, done through TikTok Shop. This is ideal for businesses wanting to showcase and sell their products, as it can be done through the app.

TikTok videos can be high-energy and incorporate trends, challenges and music to make your business appear more human. This is your time to get your staff involved in the social media posts and not just as another expert to inform your audiences. For example, some TikTok trends, such as the Pass the Phone Challenge, can be done amongst friends and co-workers.

This is the platform to show your authentic personal brand. Connections come from relatability and authenticity, so ensure you include both throughout your posts to appeal to and engage with a broader target audience.

The Art of the Successful Post

Now you know how the different platforms have their own requirements for success, but what else do you need to include? Some things, such as images and hashtags, are available on various platforms. Find out how to make the most of them within your social media.

The Power of Hashtags

Hashtags, as previously mentioned, enable people to find your content. When you write your post, your hashtags must be relevant and trending to achieve the best results. There’s no point in including #easyrecipes in your DIY furniture post.

Furthermore, don’t include too many hashtags, as this can reduce the length of your post on X (formerly Twitter). Even for platforms without this limit, many hashtags can appear cluttered. For example, it is recommended you only use 3-5 hashtags on Instagram and 1-2 on X.

Branded hashtags can be a great way to promote community engagement. These are hashtags unique to your business or brand, such as the company slogan or name, and can increase your online visibility and loyalty amongst your target audience.

Images that Speak Volumes

They say pictures speak louder than words, and social media is no different. Images should be relevant to your message when incorporated into your posts. You can also make them reflect your brand, such as through colour schemes.

To promote authenticity, you can include user-generated content. Individuals, not brands, produce this content, and it can be a great marketing tool. For example, GoPro uses this content style for their YouTube channel, with some of their videos filmed by users.

Be aware that if you use user-generated content, you must obtain the original creator’s permission to use it first and credit them when you post it.

Remember that each platform has its own image dimensions that best suit its posts, so alter your images accordingly. Optimise your images to ensure they are in the suitable format, resolution and size for the best quality.

The Allure of Engaging Headings

Your text must also grab your audience’s attention, so use headings to catch their interest and encourage them to continue reading your post. Pique their curiosity and, if you have longer content, include subheadings to guide them through the article. These subheadings enable users to find the section they are looking for if they don’t want to read the whole article, so they can still engage with your post.

Not all headings should be the same. Experiment with the different styles to find which ones gain the most traction with your audience, and keep them varied to avoid repetition.

Social media is a large part of digital marketing, so understanding the nuances of each platform is vital to successful campaigns. For your social media posts to be the most effective, they must adapt to suit their specific platform and the ever-changing algorithms that affect post performances online.

There is no one feature of a good post. Social media posting needs creativity, strategy, and an audience-centric approach to expand your reach online and increase traffic to your platforms and website. It also requires you to know about changes and trends to remain successful in this ever-evolving online environment.

If you need help with your content marketing for social media, Fly High Media are here to help. Our bespoke solutions offer excellent customer service as we strive to obtain the best results for our clients. From B2B, B2C and a range of industries, we provide a client-focused approach with integrity.

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100 Power Words To Improve Your Copy And Drive Conversions

Carla Price — Wed, 06 Sep 2023 13:57:08 +0000

Carla Price

100 Power Words To Improve Your Copy And Drive Conversions

September 6, 2023

Conversions are vital for any business, particularly if they impact ROI (return on investment).

So, how can you increase your conversion rate, turning your website visitors into customers? How can you improve your CTR (click-through rate)? How can you capture your desired audience’s attention and persuade them to respond to your CTA (call to action)?

In other words, what convinces people to click ‘Buy Now‘, ‘Download‘, or ‘Subscribe‘?

A combination of strategic SEO (search engine optimisation) and compelling content creation is only part of what’s necessary to attract your target audience to your website. Once there, they will need that extra nudge to convert.

Ultimately, their emotions will drive them to click your CTA, i.e. how they feel about your brand and what you’re offering when they wonder whether to press the button.

The emotions they experience will heavily depend on the words you planted on the signposted route you created to lead them to your CTA.

Words have power. They have the power to convert.

Some words can trigger an emotional response from the reader, evoking a reaction.

These words are known as power words.

So, supercharge your marketing campaigns and website copy using power words.

We have collated 100 words that are proven to elicit emotional reactions, enabling you to turn more visitors into customers.

Before you explore our power words list, find out what makes a word powerful and why the right ones can work so effectively in marketing.

What are power words?

Power words, or trigger words, are emotionally charged, often playing on feelings related to fear, greed, curiosity, anxiety, safety, lust, and excitement.

These words trigger emotions from individuals due to their experiences, beliefs, needs, or dreams.

Strong power words typically exaggerate a statement, turning an otherwise simple sentence into something persuasive, thus prompting readers to scroll through content and, ultimately, take action.

Why are power words important in copy?

Overall, the copy on a website or marketing campaign paints a picture of how a business can help a reader – this means that the words used matter!

Power words elevate copy, empowering marketing campaigns and the message a brand is trying to put across.

By using trigger words, businesses can maximise touchpoints at every stage of a customer’s journey.

For example, emotions drive purchasing decisions, boosting conversion rates, and customers’ emotional connections with a business will help keep them loyal, turning them into repeat customers.

As mentioned, trigger words are effective in copywriting because of a reader’s past experiences, wants, needs, and so on, making audience research essential for any business wishing to advance its marketing strategy.

The key emotions that businesses aim to trigger from readers are as follows:

A sense of urgency – fear.
A sense of longing – desire.
A sense of security – trust.

Since the above emotions are proven to turn website visitors into customers, we’ve focused on 100 words that trigger these emotions.

A list of powerful words to trigger emotions

Discover the power words you can implement in your content to elicit emotional responses from your target audience. This will help to boost the overall percentage of people who complete a desired action on your website or other online content, a practice known as conversion rate optimisation.

Words that create urgency

Fear is a powerful motivator; therefore, research your target audience and find out their fears so that you can use power words to play on their pain points.

FOMO (fear of missing out) is a common feeling experienced by millennials and Gen Zs. This knowledge should empower you to use words that create a sense of urgency around your marketing campaigns, a tactic often used in scarcity marketing.

Find out more about scarcity marketing and how the marketing team at Mattel effectively used it to promote the Barbie movie.

Whether creating short or long-form content, detail the problem to your target audience before explaining why your product/service is the solution.

The following words will help to persuade your audience that immediate action is required.

Bargain.
Bonus.
Cheap.
Deadline.
Exclusive.
Expiring.
Extra.
Fast.
Final.
Hurry.
Immediate.
Imperative.
Instant.
Insurance.
Lifetime.
Limited.
Now.
Paramount.
Prompt.
Quick.
Rare.
Reduced.
Safe.
Savings.
Swift.
Temporary.
Today.
Ultimate.
Value.
Vital.

Words that affirm or trigger desire

Affirmation and desire go hand in hand when businesses want to promote their products/services, which is why our following list of power words includes ones that trigger longing as well as those that help people feel good about themselves.

For example, businesses may aim for readers to believe that they NEED their product or service to improve their life, looks, and so on – words that trigger desire can help them achieve this.

Using powerful adjectives to describe the quality of your product or service, will help you to emphasise its features and benefits effectively.

You can also use affirmative words to describe how the reader will feel/look once they acquire the product/service.

Amazing.
Astonishing.
Astounding.
Blissful.
Breathtaking.
Celebrated.
Colossal.
Craving.
Daring.
Decadent.
Deluxe.
Effortless.
Extraordinary.
Eye-opening.
Fabulous.
Fearless.
Fierce.
Flawless.
Hero.
Hope.
Irresistible.
Lavish.
Lust.
Mesmerising.
Phenomenal.
Prestige.
Provocative.
Remarkable.
Seductive.
Staggering.
Striking.
Stunning.
Supercharge.
Unbelievable.
Unique.

Words that build trust

Now, more than ever, with so many businesses fighting to be noticed online, consumers seek out brands they can trust, making using security words an essential part of any marketing campaign.

So, put your audience at ease by creating content that builds trust.

For example, demonstrate that other consumers use your product/service. Include testimonials on your landing pages and emphasise the proven benefits of your product/service.

Also, words that build trust eliminate typical customer concerns, reducing their anxieties and enabling them to find it easier to click ‘Buy Now!‘.

Accredited.
Approved.
Authentic.
Authoritative.
Bestselling.
Cancel anytime.
Certified.
Complete.
Definitive.
Endorsed.
Expert.
Fail-proof.
Genuine.
Guaranteed.
Honest.
Influence.
Official.
Patented.
Powerful.
Professional.
Protected.
Proven.
Refund.
Reliable.
Research-backed.
Results.
Scientific.
Secure.
Solution.
Strategy.
Tested.
Thorough.
Validate.
Verified.
Worry-free.

How to use power words in your marketing

Now you understand the power words you can use to elevate your copy; however, you may wonder how to implement them successfully within your marketing campaigns or on your website and social media platforms.

Below are just a few tips on using strong words to trigger an emotional response from your target audience.

Don’t be hyperbolic; be specific. If you use words that are too exaggerated to describe your products or services, your readers will likely think that you are overstating the truth or, worse, lying, which will diminish their trust in your brand.

Furthermore, too many inflated words can cause your readers to become confused or lose interest, missing the purpose of your copy completely.

To avoid the above, use power words that accurately and succinctly define what you offer, honing in on how your brand can benefit your audience.

The next point will help you to do this!

Be intentional about the emotion you wish to achieve from your readers.

Identify your target audience’s pain points and needs. This understanding will enable you to implement the right power words to evoke a specific emotion from the reader, effectively nudging them further down the sales funnel.

Make your copy read easily. When implementing keywords to boost SEO, you must ensure that it doesn’t affect the readability of your content. The same applies when using power words.

Power words should elevate your copy, not drag it down. Readers will quickly leave your website if they don’t understand what you’re trying to say, so ensure your message is clear, with powerful words that direct readers the way you want them to go, i.e. to your CTA.

Aim to be interesting, not impressive. Whenever you write copy, you should keep sight of why you’re creating it, whether to inspire, educate, or entertain your audience. Readers will not be dazzled by a bunch of power words if there’s nothing there to support them.

So, ensure you write high-quality content that has value to your target audience. Do your research and bring something new to the table. There will be a thousand ads and blogs like the one you’re creating, so make yours stand out by doing something different. Then, and only then, have a play with power words.

Where to use power words

You can implement power words anywhere on your website and in your marketing campaigns; however, they may lose their “power” if overused, particularly if you add them to areas where an emotional response is not necessarily required.

If you do overuse power words, by the time your reader comes to the critical point of your copy, i.e. the CTA (if they even get there!), they’ll have become immune to them, and the only emotion they’ll experience is boredom.

So, be frugal with your power words, implementing them in the areas that matter the most, such as the following:

Headings – Trigger curiosity.
Subheadings – Allow for scanning.
Landing pages – Effectively direct visitors to a specific product/service.
CTAs – Attract your audience at the top of the funnel (TOFU).
Emails – Give value to your audience in the middle of the funnel (MOFU).
Product pages and contact page – Convert your audience at the bottom of the funnel (BOFU).
Social media ads – Enable you to maximise short (often character-limited) posts.

Use words sparingly and wisely

The power of words is not to be underestimated, nor the emotions they can trigger from readers.

But it is worth noting that not every ad needs words.

Many people, particularly when perusing the internet on their phones, don’t want to stop to read a post or blog. They want to understand the benefit of a product or service by making as little effort as possible.

Sometimes, an image is enough to help them establish this in these circumstances.

However, you can (and should!) use words to optimise images for SEO purposes. For example, use powerful words to create an alt tag that accurately describes the image. This will help Google identify what the picture is, and it will also enable access to visually impaired people.

Furthermore, great brands don’t use power words to sell products/services; they use them to sell stories.

For example, Nike tells a compelling and empowering story with just a few short words; their slogan, ‘Just Do It’, was coined in 1988 and has become a beacon of perseverance, motivating people from all over the globe to reach their dreams.

So, if you are wondering how to increase your business’s sales online, think about the story you’re trying to tell.

On the subject of empowerment and motivation, below are 5 bonus words to inspire action from your target audience:

Buy.
Free.
Join.
Subscribe.
Submit.

Used alongside valuable content that triggers desire, builds trust, or creates urgency, these words can transform your copy into an effective CTA, turning readers into subscribers and visitors into customers.

You now know how to improve your copywriting to increase online sales and conversion rates. However, if you still need help, contact Fly High Media.

We offer several digital marketing services, such as content marketing and social media marketing, to elevate a business’s online profile.

Our digital marketing agency is trustworthy, and our approach is client-focused, so you can be confident that we’ll create a strategic and bespoke solution that suits your business, enabling you to achieve your desired results.

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8 Types of Businesses that Can Benefit from Local SEO

James Lovick — Wed, 23 Aug 2023 13:00:40 +0000

James Lovick

8 Types of Businesses that Can Benefit from Local SEO

August 23, 2023

Struggling to reach your local customers? Unsure why your store or business has few people visiting or calling your phone number? Now is the time to consider applying local SEO.

As more people use the web, local SEO is becoming an increasingly sought-after commodity to boost online businesses. After all, a staggering 46% of all online searches have some form of local intent.

With the volatility of Google’s algorithm and with the nation’s population increasing in most towns and cities, it is crucial to have the expertise at handling the digital aspects of business locally, such as managing your Google Business Profile listing, your directory listings and your target keywords within your website’s content.

There is no doubt that local SEO can help any industry, but some businesses benefit more from this digital marketing method than others.

That is why it is important to be aware if you are a business that fits these criteria, as you could be missing out on an essential channel for your website.

Local SEO Statistics 2023 (Editor’s choice)

97% of individuals acquire information about a local business via the internet (Source: SEO Tribunal)
More than a quarter (over 25%) of individuals choose to click on the initial result in a Google search (Source: Search Engine Journal)
86% of online consumers use Google Maps to source local businesses (Source: Safari Digital)
78% of location-focused mobile searches resulted in an offline purchase (Source: SEO Tribunal)
Roughly 45% of global shoppers purchase a product online and then pick it up in-store (Source: Think With Google)

Why is Local SEO important for a website?

When assembling a digital marketing strategy, you should strongly consider local SEO since it can make your website more visible in local search results. Any business that has a physical location can benefit from this.

As more businesses are starting to utilise local SEO, and with how fast Google updates its search algorithm, you need to be ahead of the competition when using this channel.

Not only can a successful local SEO campaign build trust and credibility with your local traffic, but it can also teach you more about your geographical area and its market.

Local SEO provides opportunities to connect more with people in your neighbourhood and build a local reputation.

Other benefits of local SEO include:

Higher in-store foot traffic – Enhanced local presence attracts increased in-person visits to your physical store.
More phone calls – Thanks to Google Business Profile (formerly Google My Business), optimising local SEO for your business can lead to improved Google Maps visibility, and result in more phone calls and in-person visit
More sales and conversions – Before enquiring or making a purchase, online consumers usually look at reviews to help with their decision-making process for a local business

1) Law firms

SEO provides significant benefits for law firms due to the specific nature of their practice.

Since individuals seeking legal assistance want to address their legal issues, implementing SEO strategies can help law firms attract relevant and organic traffic to their websites.

Previously, people would refer to Yellow Pages books to find local lawyers for their legal matters. However, today, the primary destination for seeking legal services is Google.

For instance, if someone suffers an injury, their first course of action would be to search for a personal injury lawyer on Google for more information on the necessary steps to help their situation.

These searches may consist of a keyword such as ‘personal injury lawyer London’ to find out more information on the law firms in their local area.

By integrating SEO strategies, especially focusing on local SEO, law firms have the opportunity to secure top rankings on Google in response to specific queries, thus increasing traffic and conversions for their business.

Also, if users search for lawyers in their local area, they can find results on Google Maps to meet their query. It helps them to instantly find contact information and the location of the business, so they can make their enquiry far quicker than they could in the past (especially when using a mobile device as they can tap the phone number and call the business instantly).

You might be thinking ‘How can I rank my website at the top for these long-tail keywords?’

Ultimately, ensure you optimise your website’s content for both long-tail keywords and the locations you are targeting.

For example, if you have a landing page called ‘Personal Injury Lawyers’, consider changing the name of it to ‘Personal Injury Lawyers in Manchester’. You should also change your URL, metadata and page content to reflect this. If your business operates in multiple locations, create multiple location landing pages with the same goal of ranking for the local long-tail keywords.

It’s plain and simple – the local searches for law firms mean it’s essential for them to harness the power of SEO for their website to increase their revenue. Since so many users search for lawyers in their area, it would be crazy for these businesses to not make the most of this!

2) Property

Another industry that can benefit from local SEO is the property sector (both residential and commercial).

This is because many users on Google are searching for homes and offices to rent or buy in their local area.

For example, if a business owner wishes to move to a new office space in Manchester city centre, they will likely search for ‘office space central Manchester’. Searching this will provide thousands of office options to choose from in search results, provided by commercial property agents.

As with law firms, this same target market will also use Google Maps to see what commercial property agents are available in the local area.

Of all the industries in this list, there is an argument that property agencies can benefit from local SEO the most. The high volume of users searching for local homes, office spaces and other types of property in geographical areas means it is essential for these websites to cater to the locations in their content and overall SEO strategy to set themselves apart from their online competition.

Ensure you are targeting each location with the most searched-for property keywords on your website for your geographical locations, and also consider the competitiveness of these keywords. Less competition on a keyword means it will be easier to rank for it.

Tools such as SEMRush and Ahrefs are great for conducting long-tail and local keyword research. Find your keywords, and begin to tailor your content around them.

3) Pet stores & services

If you have a fluffy companion at home that needs food, medical care or grooming, you will likely search for relevant pet services in your local area on Google. That is why pet stores and services must capitalise on local SEO to ensure they attract the online market in their geographical area.

If you own a pet store, an ideal place to start with local SEO is Google Business Profile. It is a fast-track way to get your business’s location to appear in Google Maps.

From here, you can increase your local visibility which can increase footfall, phone calls and enquiries from people in the vicinity of your business.

Another tip for pet websites is to optimise your content for relevant long-tail keywords such as ‘best dog leads for anxious puppies’. This can increase traffic to your landing pages as more users now use voice search on mobile devices to find what they are looking for.

4) Bars & restaurants

Once again, local SEO is at the forefront of another industry. Across the country, bars, pubs and restaurants greatly benefit from local targeting online.

Local SEO is critical for this industry because of the heavy usage of Google Maps by potential customers to find a suitable location for the food or drink they want. For example, a user may search for:

Sushi restaurant near me
Indian restaurant Manchester city centre
Pizza place near me that delivers

Once again, ensuring your website for location-based keywords and pages is the most important place to start. If your business appears at the top of Google for these search results, you are already on your way to beating your competition.

Also, you need to ensure that your business is registered on Google Business Profile. We have provided a guide further down this blog on how to claim your business listing if you are unsure.

By taking this step, you’ll not only establish your business presence on Google Maps but also empower customers with the ability to leave reviews, enhancing the credibility of your food and services.

5) Dental Practices

When you have throbbing tooth pain that will not go away, what’s the first thing you do? After rubbing whiskey on your gums, you would search for ‘dental practice near me’ in a search engine.

As previously mentioned, optimise your Google Business Profile page to ensure your dental practice appears in Google Maps, and make sure your website’s content optimises long-tail geographical keywords such as ‘dental practice in Manchester’.

But what else can you do if you want your dental practice to appear above other competitors in your local area?

There are some other important elements to focus on for your website’s content, such as:

Add your dental practice’s location and service area on your website.
Ensure you are creating high-quality, authoritative content utilising relevant keywords.
Make your website easy to navigate by including plenty of menubar categories, subcategories, and internal links using target keywords as anchor text.
Build your website to be mobile-friendly, and make sure it loads fast.
Optimise your website for voice search by using long-tail keywords, e.g. ‘teeth whitening in Manchester’.

Also make sure your dental practice appears in local directories, such as the business directory on your local newspaper’s website.

6) Golf courses & driving ranges

Now stay with us on this one.

While it may appear different from the other industries we’ve covered, local golf courses and driving ranges actually hold huge SEO potential – a largely untapped resource that many of them have yet to capitalise on fully.

For example, if you are running an SEO campaign for a golf driving range, there are a lot of potential opportunities to attract more visitors via Google’s organic search results.

If the driving range offers lessons to beginners, you could optimise your website’s content for ‘beginner golf lessons near me’. It provides an opportunity for your website to rank high for this keyword in Google’s Map Pack featured snippet, and if your driving range offers online bookings, you can increase your online traffic and sales for golfing lessons.

This may sound like a quick win – but it can take time for Google to rank keywords on page 1 of search results.

Keep posting regular content to build topical authority whilst increasing backlinks from relevant websites and directories. Remember to ensure your website offers a fast, user-friendly experience to allow users to find your golf course or driving range easily and make a quick booking to practice their swing.

7) Mechanics & automotive services

Has your car got a flat tyre? Do you need an MOT or service at a garage near your house? These are all issues that you may want to find a resolution for on Google.

And what better way to do that than to search for ‘tyre garage near me’, or ‘MOT service in Chester’. Searching for keywords that are related to your car issue and location will find you garages that are within your reach.

If you’re a mechanic, you are likely very busy and don’t have much time to focus on a full local SEO campaign for your website. That’s why it is best to ensure you add basic details on your website such as your garage’s address, phone number and an enquiry form that is easy to access on both desktop and mobile.

Also, make sure you are ranking for local keywords. For example, you may name one of the website’s main landing pages in your menubar ‘MOT Service Chester’ if you are Chester-based or nearby.

8) Beauty and hairdressing

When you need a haircut and makeover, and if you’re new to town or visiting somewhere – what’s the first thing you do?

If you have just moved to the beautiful, historical city of Bath, and need your hair cut and styling, you will likely pull your phone out and search for ‘hair salons in Bath’.

It is important to make sure your website is ranking for local keywords, but you should also consider what users first see on your website if they are looking for a new hairdresser to pay a visit.

Consider adding an offer for booking your first appointment online. If you have a discount code that users can apply when booking, this might be redeemed upon payment once you have your hair cut, washed and styled. It could attract more local customers to revisit your business in the future.

It will not only increase word of mouth for your business locally but can also increase conversions for local users landing on your website through local keyword searches on search engines.

If you own any of the above businesses and need some more tips to run an effective local SEO campaign, read on for more local SEO advice to help you fully optimise your businesses for local online traffic.

How to optimise a website for Local SEO

Fully optimise your Google Business Profile page

Realistically, this is where you should always start for any local SEO campaign. Google Business Profile (formerly known as Google My Business) is fully supported and verified by the Google search engine itself, meaning it is a crucial tool for getting your business noticed online.

It is plain and simple – you MUST claim your listing on Google Business Profile to improve your business’s online presence locally. The good news is it is super easy to do this if you haven’t done it already.

First, type business.google.com into your browser’s URL search bar.

Once you land on the page, enter the name of your business.

If your business exists, you will be met with a page featuring a ‘Request Access’ button. All you need to do is click this, then fill in the access request form.

Once you have filled in the form, click ‘Submit’. The current profile owner will then receive an email requesting them to contact you about your request, and you will also receive a confirmation email.

If your business is NOT already registered on Google Business Profile, when you are on the ‘Find and manage your business’ page, you need to click ‘Add your business to Google’.

From here, you will need to fill in the step-by-step form where you fill in your business details such as the name, address, phone number and other important information. The phone number you entered will receive a 6-digit verification code that you need to enter to activate your listing.

Once you have claimed your listing, you need to fully optimise your Google Business Profile page. To do this, you need to:

Create and verify your page.
Add a phone number with a local area code.
Add your opening hours and make sure they are correct.
Write a coherent and compelling business description.
Implement high-resolution photos that show off your business and services.
Regularly respond to reviews (good and bad).
Write and add relevant posts linking to your website’s blogs to engage users on Google.

If Google can see your business is authoritative, authentic and informative, you can increase your presence in Google’s search results and Google Maps alike.

Ensure your business’s NAP is consistent online

It needs to be easy for people and search engines to find your business, and one step towards this is setting up your NAP.

But what is NAP?

Simply put, NAP stands for ‘Name, Address, Phone number’ and is pivotal in helping search engines understand and accurately list your business in local search results.

Inconsistent NAP information can confuse search engines and potential customers, affecting your business’s online presence and reputation. So ensure you triple-check your business information across the web to save any issues.

Why does NAP consistency matter?

Search engines, especially Google, rely on accurate and consistent information to deliver relevant search results to users.

When there’s inconsistency in your business’s NAP information across various online platforms, directories, and websites, search engines can face difficulties in accurately discerning the essential details of your enterprise. It can result in your business being displayed incorrectly in local search results or, worse, not being displayed at all.

There are a few things you can do to ensure you maintain NAP consistency for your business:

Create a master record that stores all NAP information for your business.
Update your website with the correct NAP information.
Add your NAP details for your online directory and local citation listings.
Ensure your social media profiles contain the correct NAP details.
Implement ‘PostalAddress’ schema markup on your website to help search engines understand NAP.

Consistency is key with SEO, and your NAP info is no exception. So make sure you do everything you can to ensure your contact info is consistent across the web.

Optimise for voice search with long-tail keywords

Out of all the constantly changing trends in the SEO world, one that has gained significant momentum in recent years is voice search.

As voice-activated virtual assistants like Siri, Google Assistant, and Alexa become more integrated into our daily lives, your website’s online presence for voice search can provide a competitive edge.

Long-tail keywords play a pivotal role in this optimisation strategy since they provide more specific phrases that people use when conducting searches online.

To make the most of this, you need to do your research. Optimise your website for long-tail keywords by:

Understanding the user intent – Voice search queries are often more conversational and question-oriented. Anticipate questions potential customers might ask about your business and services.
Focusing on the local context of your keyword research – Incorporate local identifiers in your long-tail keywords, such as city names, neighbourhoods, or landmarks. It helps connect your business to the local community. For example, try optimising your website for ‘Hair salon in Preston’ if you run a hairdressing business in Preston.
Using natural language – Long-tail keywords should mirror how people naturally speak. Consider how someone would ask a question verbally and incorporate that phrasing into your content.
Answering questions – Craft content that directly answers common questions related to your industry or business. You can research frequently asked questions in Google using tools like SEMRush or AlsoAsked. It increases the likelihood of your content featuring in voice search results.
Adding voice search on your website – Implement schema markup to provide structured data that search engines can easily understand. It can improve your chances of being selected as the voice search result.

Build local citations

If you want your business to be recognised locally, one of the best ways of doing this is by adding your NAP and website URL to local directories.

Adding listings on directory sites such as Yell, Yelp, and Foursquare can make your business more visible online, and it could lead to an increase in enquiries and sales if your contact details and website link are there.

You can also look at adding your business information to local newspaper directories. For example, if you are based in Manchester, add your listing to the Manchester Evening News business directory to boost your local presence.

Other Local SEO methods you can implement

There are so many different angles to local SEO, but to make things easier, we have created a list of some other quick methods you can use to boost your business’s local presence:

Add your business info to your local Chamber of Commerce – This is one of the easiest backlinks you will ever get. In most cases, you do have to pay to join your local Chamber of Commerce. Nevertheless, it is still a place to get your business noticed by other business owners that can bolster your customer base and supply network.
Sponsor local charity events – Another backlinking method utilising local SEO. By registering your support for local charities and investing in their events, you can build a network for your business online and offline.
Embed Google Maps on your website – This makes it easier for users to see exactly where your business location is when visiting your website. To do this, all you need to do is:

- Click on the burger bar in the top left to open the dropdown menu

- Click on ‘Share or embedded map’

- Copy and paste the embedded code on your website’s contact, directions or about us page

What are the next steps for starting Local SEO?

If you follow our tips in this blog, you will go a long way to increasing your local and online presence, which can increase your business’s reputation and revenue. It is particularly relevant if your business is within one of the above industries.

For more help with a local SEO campaign, get in touch with our SEO team at Fly High Media.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

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