Advertising – Fly High Media

Marketing in Luxury Fashion: The Jacquemus Way

Taylor Hughes — Thu, 24 Aug 2023 14:47:51 +0000

Taylor Hughes

Marketing in Luxury Fashion: The Jacquemus Way

August 24, 2023

The fashion brand, Jacquemus, is known for its creative, minimalistic designs, and innovative marketing. Unlike traditional Parisian design, Jacqeumus combines simple, minimal class with childish playfulness, often using bold patterns and colours in a tasteful and fresh way.

Jacquemus was launched in 2009 by French designer Simon Porte Jacquemus. He wanted to create something more than clothes; an ode to his late mother.

He had a vision and he made it come to life.

As his designs began to be noticed in the Parisian fashion world, in 2012 he was offered a small slot in Paris Fashion Week. Whilst designing for his runway show, he worked as a sales assistant for Comme Des Garcons, whose influence you can see in some of his later designs.

Years after his Paris Fashion Week debut, he released ‘La Bamba,’ a playful yet sophisticated collection that featured in vogue and picked up by Selfridges. This collection caught the eye of various influential celebrities, such as Kim Kardashian and Rihanna. This sparked the turning point in the success of the fashion brand. By 2018, everyone in fashion knew his name.

The fashion brand is now worth over €200 million and is on track to double this by 2025. Wondering how he did it?

The Jacqeumus Marketing Strategy

Brand Identity and Storytelling

A brand identity is the unique personality and visual representation that sets a brand apart. It encompasses its values, messaging, aesthetics, and core, serving as a way for the brand to communicate its distinctive qualities and make them recognisable to the world.

Jacqeumus’ brand extends far beyond just fashion. A huge part of Jacqeumus’ success is down to their ability to evoke emotion. Jacquemus “wanted to create something: To tell a story.”

Each collection has a story and takes influence from Simon’s life and rural upbringing. His past can sometimes be seen in his designs; some early works have a modern spin on romantic French folklore.

Telling a story through fashion makes the brand more authentic. Blending artistry with storytelling creates an identity beyond bags and clothes, making each piece a container for emotions, experiences, and memories.

He treats each collection as a canvas for feelings, transitioning from neutral, elegant designs to bold abstract brights whilst never losing brand identity.

Experiential and Immersive Campaigns

Jacquemus are known for their immersive and creative marketing campaigns. They are the talk of the marketing world at the minute, sparking various conversations on LinkedIn, with each campaign even more creative and eccentric than the last.

They have released a branded ice cream truck in Nice, France, in the shape of a bag from their latest collection, Le Chouchou:

A branded ice cream truck not only attracts attention and foot traffic but also creates a memorable and positive association with the brand, enhancing its visibility and drawing potential customers to engage with the brand. It also creates a fun photo opportunity, potentially expanding reach on social media.

CGI

With the rise of AI, brands have been using CGI to create 3D, real-life-looking campaigns. Their CGI campaigns have excited conversations on social media, with people questioning if it’s real. This leads to interaction, shares and, as a result, expanded reach.

“Bags on Wheels” went viral in April this year, and their inflatable bag most recently.

Car bags in Paris: https://www.instagram.com/p/CqqCfr-uovy/
Inflatable bag in the sea: https://www.instagram.com/p/CwLJBhCMxeB/

Falling Lemons teased a later confirmed beach club collab with Indie Beach Pampelonne, “When life gives you lemon…” The creativity of this post left nearly 1000 comments on the post, again creating a conversation and promoting the brand without actually showing any of their products.

https://www.instagram.com/p/Cu4kQEgLU0w/

To promote their newly opened store in Lake Como in May, they showed a huge, boat sized bag in the ocean: ‘We just arrived in Como’

https://www.instagram.com/p/CsEZC70O8y_/

Pop-ups

Jacquemus’ pop-up stores offer users a unique experience that is more fun than a usual store or online purchase. This once again adds to the playfulness and creativity of the brand’s identity.

Images via Instagram

In December 2021, 24/7 pink vending machines were introduced to the streets of Paris. These vending machines were targeted at Millennials and Gen Zs, known for their love of Instagrammable photo opportunities. This interactive platform showcased the new Le Bambino Long bag colour while also creating a surge of social media interaction.

Opposing Stereotypes

Jacquemus often have a fresh and urban approach to marketing their collections.

To campaign their Spring 2022 collection, Le Splash, Jacquemus collaborated with Puerto Rican rapper, Bad Bunny. His bold character aligns with the collection and the brand.

Image via Instagram

This campaign goes against the norms of fashion, promoting modern masculinity in the media.

Within fashion, modern masculinity is an evolving concept that embraces a diverse range of styles that defy traditional gender norms.

It encourages self-expression and creativity, and rejects rigid stereotypes. It allows men to confidently explore clothing that may not be seen as “men’s” fashion. It has become more popular in recent years among celebrities such as Harry Styles.

Simon Jaquemus has never conformed to the norms of society, having dropped out of Paris fashion school within months due to there being too many rules. With no formal fashion education or experience in design, he created an influential multi-million-euro brand in less than a decade.

Social Media Presence

Their social media platforms reflect the brand’s creative and minimalistic aesthetic. Their Instagram acts as a gallery of art, fashion, emotion and life. Each post is more than just an image.

They showcase their minimalist yet emotionally resonant designs through captivating posts, ensuring a consistent and distinctive brand identity across platforms.

Jacquemus doesn’t just promote products; they share narratives, providing glimpses into the founder’s personal journey and inspirations.

Simon has created a personal brand that aligns with Jacquemus. For example, the brand’s Instagram page has photos of Simon, suggesting that he runs the page. This adds, as previously mentioned, to the brand’s authenticity.

Photo dumps of Simon and friends are posted titled as a location, for example, “Ibiza” where they show random pictures, including some items from their new collection.

Posting pictures from different places, such as Nice, Marseille, and Capri, shows off the brand in a more natural and usable way, whilst also adding a personal aspect.

They get creative with their social posts, just as they do their marketing campaigns. Le Chouchou, Jacquemus’ most recent collection, is subtly promoted on Instagram:

https://www.instagram.com/p/CvsHI_ouA4p/

The audience is being addressed (‘Someone know the name of this tree?’) and there’s no mention of their products. However, you can’t miss the red bags hanging on the tree. The location, Provence, also reflects the brand identity and its story.

They also share all of their campaigns and insights into the brand, such as pictures and videos from their runway shows.

Beyond aesthetics, Jacquemus actively engages its audience through interactive features. From captivating stories that provide behind-the-scenes insights, to direct address that involves followers in decision-making, the brand promotes an inclusive and participatory community.

Influencer Collaborations and User-Generated Content

They’ve also embraced influencer marketing, strategically partnering with individuals whose style aligns with the brand’s ethos, effectively expanding their reach.

These influencers, through their curated content, embody the identity of the brand, showcasing how Jacquemus integrates into their lives and personal styles. Influencers are a great marketing tool to make your brand more desirable. For example, if a Rihanna fan sees Rihanna wearing a Jacquemus bag, they want a Jacquemus bag.

Paying influencers to wear and promote your products has the same effect: Their followers look up to them and trust their style, which, depending on their follower count, results in greater reach, demand and sales.

They encourage their audience to engage with their content, by asking rhetorical questions and making their content sharable. This portrays a friendly and transparent brand, mirroring their values.

Their social media presence makes the brand seem more approachable, unlike other high-end fashion brands, such as Chanel, who continue to present themselves as unreachable.

Sustainability

When it comes to sustainability, the brand centres around transparency, mindful practices, and communication. The brand emphasises its commitment to responsible sourcing, ethical production, and reduced environmental impact.

Their leather goods make up almost 20% of their products, which aren’t sustainable. However, in 2019, Jacquemus vowed to do what he can for a more sustainable brand. He announced that he’d revert to a co-ed fashion year, meaning he’d only have two collections a year (the usual is four).

In his F/W 2020-21 collection he used sustainable fabric, launching the collection with only 10 fabrics rather than his usual 100.

By highlighting materials’ origins and showcasing his eco-friendly choices, Jacquemus aims to resonate with environmentally conscious consumers.

This not only appeals to a growing eco-aware audience but also aligns the brand with ethical values, creating a deeper and more meaningful connection with consumers who value both style and sustainability.

Emotional Connection

Simon’s designs are often seen as a modern spin on traditional French style. Old and new blend recognisable design elements and evoke a sense of comfort and freshness, connecting with people who may remember and recognise the elements of classic style.

As Simon said himself, he doesn’t want to just sell clothes, he wants to tell a story. The stories behind his designs allow people to see into his life. This, alongside his personalisation of the brand’s Instagram, shows that he wants to create that important emotional connection with his audience. It’s the brand that sells.

The new Jacquemus collection draws profound inspiration from Princess Diana. This could evoke a sense of nostalgia and admiration, with the shared appreciation for Diana’s iconic style and personal stories.

Through familiar design elements from Diana’s wardrobe, like polka dots, voluminous designs, lace, and balloon sleeves, the collection could elicit sentimentality, creating an emotional link for those who cherish her lasting influence.

Runway Shows and Media Relations

Simon Jacquemus has made his brand famous for its stunning and widely talked-about runway shows, as unique and creative as their marketing campaigns.

The shows align with Jacquemus’s image of modernity and creativity, reinforcing its identity and attracting a younger, trend-conscious audience.

After previous shows in places like Rio de Janeiro on unique landscapes like salt marshes and lavender fields, the latest show was at the Palace of Versailles near Paris for the Fall 2023 “LE CHOUCHOU” collection.

“I was so inspired by this historical place during the design process that it led me to explore many new creative possibilities, different from my past shows, but still very Jacquemus.”- Simon Porte

This distinctive approach generates media coverage, social media shares, and conversations, expanding the brand’s reach.

High-end supermodels such as Gigi Hadid and Kendall Jenner walked the show. Guests included influential celebrities such as The Beckhams and EmRata. These personalities help with media coverage.

https://www.instagram.com/p/CuB8j9brwvE/

The brand’s ability to consistently surprise and innovate in its runway presentations keeps the audience engaged and eager to see what’s next. This anticipation leads to sustained interest and excitement around their collections, supporting brand loyalty and driving sales.

The Jacquemus way illustrates that effective marketing extends beyond product displays; it involves compelling stories that establish emotional bonds with the audience. By giving life to narratives through creative collections and campaigns, storytelling has the potential to transform a brand from mere transactions. A story gives your customers the chance to feel like they are a part of something.

In the ever-evolving landscape of luxury fashion, Jacquemus emerges as an example of innovation and creativity in its marketing approach. They offer a fresh stance on Parisian fashion, making them stand out.

It’s been 13 years since Jacquemus launched, a small one-man brand, unknowing of its success today. Its popularity and creativity continue to grow worldwide.

Simon has made it clear that Jacquemus is here to stay.

Whatever your digital marketing needs, we at Fly High Media are ready to help your business grow! Get in touch for a free consultation.

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Marketing Insights To Help You Reach Female Consumers

Carla Price — Fri, 23 Jun 2023 08:48:18 +0000

In 2023, more women shop online than in-store, so if your marketing strategy does not target female consumers, this could impact the growth of your business. So, put yourself ahead of your competitors by following our tips on marketing to females successfully.

First, let’s explain why it’s vital that you optimise your marketing strategy to reach a more comprehensive portion of the female demographic.

Worldwide, women control £16 trillion in annual consumer spending. In other words, women drive a large segment of consumer purchasing decisions, dominating the landscape.

Furthermore, the purchasing power of women is increasing. So why do many brands use outdated tactics for marketing to a female demographic?

For example, as soon as some businesses aim to reach a female audience, they immediately opt for the colour pink for their packaging, branding, or general content. But this 1950s approach isn’t effective now (it hasn’t been for a long time!) and is considered heavy-handed and old-fashioned.

Businesses that want to attract female consumers must strip away stereotypes and become aware that one size doesn’t fit all. They must be inclusive. The world has shifted, and the female demographic has evolved.

Women support brands who recognise this change!

Don’t allow your business to get left behind.

Here are top strategies to target women and other ways you can successfully build or adapt your brand to ensure it resonates with female consumers.

Don’t stereotype or generalise

When you create a message, don’t expect it to “speak” to everyone. Equally, if you create a message specifically for women, be aware that only some females will connect with it.

For example, a mother with two children living in the city may have different values and needs than one living in the countryside.

Females are not a homogeneous group. You should approach your marketing thinking about the human element rather than their gender.

Narrow your marketing demographic, focusing on other key areas, such as age, industry, hobbies, and so on. This will help you to consider their desires and needs and create campaigns that will be effective.

To summarise, you must embrace inclusivity, including those who identify as women, helping you to reach a wider audience and propel your business into today’s world.

Urban Outfitters is an example of a business that tries to be inclusive in its campaigns.

The retailer is obviously still targeting its content to a specific audience, but a lot of its clothes are designed for women and men interchangeably. This approach helps to encourage flexibility when it comes to different body types, which can support people struggling with their body image.

Challenge taboos

Astonishingly, a lot of brands still ignore unsexy topics. Don’t be one of them!

Periods, ageing, and menopause are normal and should not be treated as anything to be ashamed of.

To really put yourself ahead of your competitors and demonstrate to your audience that you support women (and not just their sex appeal!), break through these social stigmas. Focus on the positives while recognising and accepting the awkward to create a safe and welcoming community.

In 2019, Pantene launched a campaign to celebrate grey hair and encourage people to embrace it.

Grey hair is natural, something that occurs when we age; however, for a long time, women (and sometimes men, too) have been covering their silver tones most likely because of its association with old age and the media’s negative view of it.

A lot of brands constantly push us to look younger as if youth and beauty come hand in hand. This can impact people’s confidence, forcing them to dye their hair and hide their natural traits.

Thankfully, ads like Pantene’s ‘Power of Grey’ get people questioning their beliefs and to recognise inequality. These types of positive ads empower women to embrace their unique features, which builds their confidence and helps to diminish outdated stereotypes.

Market on social media

More and more women, particularly female millennials (women born between 1981 and 1996), are using social media to discover new brands. So if your business strategy doesn’t involve social media, you’re missing out on a big slice of the market.

Currently, the popular social media platforms that women use or shop on are TikTok, Instagram, Facebook, and YouTube.

Brands in the fashion or beauty industry benefit from these platforms because many people like to explore visual content, such as photos and videos, as it helps them take in the values and message of a business, brand, or product easily and quickly.

Also, women appreciate a textural view of products, which visual content enables.

Different social media platforms cater to a diverse audience, which is why you must understand the target audience for each to create tailored content.

Social media platforms bring people together, so using social media marketing correctly will help build a community around your brand. Millennial women can connect with it easily and may become an advocate.

Female influencers attract female audiences, helping to build trust and credibility.

Remember, women multiply sales – they are usually the driving force behind a purchase and tend to influence their female friends.

Create compelling and engaging content

When creating any campaign, think about the emotional sell. Emotion is key to building long-lasting relationships with your customers, both women and men.

You should also use humour to get people talking about your content. For one, most people can absorb information in a short space of time if humour is involved.

Secondly, humour can be used to broach “uncomfortable” subjects like the ones previously mentioned.

Avoid brandsplaining! You cannot control what your audience wants or needs.

Instead, choose language carefully for your female-focused content. Women don’t need to be “fixed”, so ensure your message is constructive, not critical. We will cover more on this in the next point!

Before we do, consider the message that the Royal Air Force (RAF) imparted in their ‘No Room For Cliches’ campaign, the 2018 winner of Channel 4’s Diversity in Advertising Award.

The air and space force used humour and juxtaposition to amplify the condescending cliches that are often used in adverts targeting women.

“Fine lines and wrinkles? I want to combat the signs of ageing.”

“Strong healthy hair: what’s my secret?”

“With my busy life, I don’t have time to slow down.”

“I can’t believe we turned up wearing the same thing!”

“I want a lip gloss that can stay on whatever life throws at me.”

“All-day protection, now with wings, so I can handle anything.”

These cliches suggest that a female’s priority is how she looks, which is patronising and undervalues women. They also demonstrate the sexism that still exists, i.e. proposing that women won’t be able to handle anything if their sanitary pads don’t have wings.

The RAF advert balances humour (the ridiculousness of sexist cliches) with real life (the reality of the RAF).

Additionally, the campaign was very significant because the British Armed Forces finally allowed females to serve in all combat roles, a progression that was long-awaited.

Celebrate women

Integrate women’s stories in your messages and brand. This will help females connect to your business more emotionally because of shared challenges, successes, and tribulations.

As mentioned, don’t tell women they aren’t perfect, need to improve, and so on. Marketers used to express this message by telling women to buy products to be prettier or slimmer. However, sexism has evolved into sneaky sexism, and an example of this is when some marketers tell women to improve internally instead of externally.

‘Be braver’ and ‘be stronger’ are terms often thrown around, basically telling women to be more.

Not all females want to be told this. Your messages should be empowering but not condescending or critical.

If you want to ensure your business successfully “speaks” to women, create campaigns to uplift and celebrate them! Additionally, embrace females of diverse backgrounds with all their “flaws”.

Build trust

No matter your business’s industry or audience, you need to build people’s trust.

To do this, listen to your customers’ feedback. Conduct email marketing to regularly keep in touch with your customers and send questionnaires/surveys to determine their thoughts about your services/products.

Actively engage with your customers. Encourage them to leave reviews. Give them a reason to want to talk positively about your business.

Women are likely to trust a brand if they have many positive reviews, particularly from females with similar interests or needs.

Fearne Cotton is an excellent example of an influencer that effectively builds trust with her audience.

She often talks about her mental health and struggles with depression, difficulties that a lot of people experience but shy away from discussing because these topics are sometimes considered taboo.

The ‘realness’ of Cotton resonates with many people, reaching them via various channels, such as the Happy Place app and social media platforms like Instagram.

Her openness and ability to discuss unfiltered topics combined with her unique style have helped build her personal brand.

In 2023, she also partnered with Nobody’s Child, promoting self-empowerment through fashion.

Sell to women, even when selling to men

Whilst these tips to reach a female audience are useful for businesses in the beauty or fashion industry, they should also be implemented in other campaigns, including those created for men’s brands. Why?

First, a lot of females buy men’s products for themselves, so you shouldn’t just target your campaigns to a male audience.

Also, when men research products, women often assist them with this.

Lastly, women buy gifts for men, so your ads and messages need to appeal to the buyer, not just the recipient.

Your aim shouldn’t be to make your campaigns more “feminine” or “masculine” but more androgynous. You should blend the characters commonly perceived to appeal to both females and males and use them to build the foundations of your brand, products, and marketing strategy.

Once again, we look at Urban Outfitters. Its gender-free fragrance caters to everyone.

Hire more females

To achieve what we’ve covered in this blog and help you market to females, hire more women.

Hire females from diverse backgrounds, opening your business to the knowledge and understanding of gender differences on a human level rather than from one perspective. This will help you to effectively empower women, which, in turn, will build your brand.

After reading this blog, you may have questions like “What is social media marketing?”. If so, contact Fly High Media today. We offer various services to boost businesses’ online presence, helping them reach their target audience.

Interested in growing your online business? Contact Fly High Media today!

Hiring A Marketing Agency: What To Expect?

Matt Pyke — Fri, 17 Jun 2022 15:22:00 +0000

Matt Pyke

Hiring A Marketing Agency: What To Expect?

June 17, 2022

Whether you’re a small business with a few part-time employees or an established company with several departments, the chances are that at some stage, you will seek the expertise of an external marketing agency to help with your advertising efforts. As with any aspect of life and business, giving up the control of a particular element of your company to an outsider can feel like leaving your baby with a new sitter for the first time. I assure you that it doesn’t have to be a gruelling, stressful or scary process.

To help you understand what you can expect when hiring an external agency, I have outlined some of the most important aspects to consider below.

1. What questions to ask before you start

What kind of time frame are we looking at?

It’s important to understand the time frame of your project. This heavily depends on what the work entails and what needs to be done in advance. To use a paid Google PPC campaign as an example, whilst it doesn’t take long to turn on some ads and let the algorithm do the spending, it’s important to do some research and proper planning beforehand. Don’t make the mistake of rushing your project because you want results quickly. In contrast, your agency should always lay out a basic time scale for the different stages of the project and settle your expectations from the start. In the case of Fly High Media, we usually set out the expectation that the first week after our onboarding call will be dedicated to our research and planning. This can vary depending on the size and scope of your account, so it’s not an exact formula, but always ask the question so that both parties are on the same page.

What results should I expect?

Continuing on the importance of planning from the previous point, estimating potential results and returns is something that your agency will be able to derive from some research. What’s crucial here, however, is to remember that these are estimates and not promises. Let the experts do the research and plan the best avenue to bring your product or service success. For example, if your product/service is very broad, and the net can be cast very wide, your potential return will be estimated to be higher than if your product offering is very niche and tailored to a specific target market. Taking into account your marketing budget and your product cost, your agency will be able to calculate a rough idea of what is possible.

What do you need from me?

Whilst you are the one hiring the agency to carry out the work, you are as much a part of the team as they are. Nothing can get done without your approval, access to necessary resources and accounts, and regular communication. Be a team player and ask what you can do to make their job as easy as possible – this way, everybody wins quicker and more efficiently.

Who will be MY direct contact?

Speaking of efficiency, ask your agency who will be your main point of contact. Most agencies will have a Client Account Manager or a client-facing role of some description, whose key task is to be the glue between you (the client), and the rest of the agency. Most agencies will use a standardised operating procedure to manage their clients, and you should always ask who is at the client-end of the one you’re working with.

What is the process like?

This is something that your chosen agency should describe to you without asking, in all honesty – but it doesn’t hurt to ask the question to clarify. As mentioned previously, most agencies will have a Standard Operating Procedure (SOP) which will allow them to move through the different stages of the process seamlessly. At Fly High Media, our process starts with an onboarding call, where we discover everything about your business and your product. We also define the goals and KPIs of the campaign and make a checklist of things we need from you. From there, we take 1 – 2 weeks to do our research and planning before presenting our proposed solutions for your approval. Whilst all projects are different, there is always a standardised process and a template which will be followed – ask your agency what this process looks like so that you’re in the loop on what will be happening and when.

Do you have experience in my industry?

This is an interesting question to ask and can open up a great idea-generating conversation. Some agencies will be specialists in specific industries, and you will be able to find experts in a particular sector. However, this does not mean that a non-industry-specific agency can’t help you – quite the opposite, actually. Having experience in several different sectors and industries opens your eyes to different ideas and ways of working. Marketing is such a fast-paced and ever-changing industry that a professional and seasoned marketer will always take learnings from each and every experience and apply it to their next campaign. At Fly High Media, we have been fortunate enough to have worked with market leaders in sport, entertainment, hospitality and even medicine.

An additional factor to consider is the individual personnel inside of the agency. When it boils down, a marketing agency is a collection of talented individuals, all of which have their own specific sets of skills. Don’t overlook that fact just because a specialist agency portrays itself as an expert in X industry – the key players in their team have their own experiences and skills.

2. What questions you will be asked before you start

Who will be OUR direct contact?

No different to this question in reverse – you should also have one main point of contact who will communicate with the agency. From an agency perspective, there is nothing more frustrating than trying to communicate with 5 different people on the client-side of the project. Set out who the main point of contact will be, and make sure all communication to the agency goes through them. This will usually be either the business owner if you are a small team, the business development manager, or a marketing manager if your company has a marketing department but is outsourcing to a specialist.

Can you give us access to everything we need?

At Fly High Media, this is one of the first questions we ask on our onboarding call. Gaining access to your advertising accounts (Google Ads account, Facebook Business Manager, Google Analytics etc.) is the first step of our journey in order for us to audit the account, look over any historical data, and conduct proper research. If you are a bigger business with multiple departments, make sure you yourself have access to these accounts before starting your journey with an external agency. The last thing you want to do is to hunt down the exact person in your company who has the rights to give your agency access to your account and find out they’re on holiday for two weeks…

What are you expecting from this campaign?

Marketing agencies want to do a good job and bring you success. It makes you look good, and it makes them look good. No agency wants the blood of a failed campaign on its hands. Your external provider should always ask what you expect from a particular campaign. This settles expectations from the start and sets everybody up for success. If your expectations are out of this world (which can happen), your agency should flag this to you. For example, if you expect to make £50,000 in revenue from a £5 product on a £250 monthly budget, this will flag up as somewhat unrealistic, and your agency should always flag this to you. Asking what the expectation is, minimises breakdowns in communication further down the line.

Note: Expectations don’t always have to translate to monetary revenue value. Your expectation could be keyword rankings, traffic increase, app downloads etc.

3. Overview of the process

As previously mentioned, each agency will have its own standardised process of doing things. At Fly High Media, this differs by type of project. With some clients, we manage their full presence from social media marketing through to SEO and Google Ads. Naturally, if you are hiring an agency to cover all bases, the onboarding process will last longer than if you are just looking to set up a small Facebook advertising campaign.

At Fly High Media specifically, the below is roughly what you would expect our process to be for an SEO project.

Weeks 1 – 2

Onboarding call

Scoping: Determining goals; defining KPIs; creating a target persona

Weeks 2 – 4

Logistics: Gathering access to relevant platforms; setting up necessary accounts

Auditing: Reviewing past data; analysing market environment; trend analysis; website & content audits

Weeks 4 – 6

Planning: creating content strategy; creating SEO action plan (6 – 12 months); prospecting guest blogging opportunities; prospecting backlink opportunities.

Month 1 catch-up: reviewing works carried out in the first four weeks; gaining approval of the set out plan from client

Weeks 6 – 8

Execution: Carrying out hands-on changes after the client approval. This can include elements such as: suggested website changes, website speed-up actions, writing the first article from the content strategy.

Weeks 8 +

Once the initial plan has been approved by all parties, we focus on the execution for the next 3 – 6 months. This will include a regular and consistent content strategy. For most of our clients, this includes one unique long-form blog article per week. Other elements include rewriting landing pages, identifying and fixing broken links, regularly maintaining the technical site health, consistently identifying guest-post and backlink opportunities, and lots more. If you would like to find out how our process could fit your specific business marketing needs, send us a quick message at hello@flyhighmedia.co.uk or use the contact form on our contact page.

Bonus: Red flags to watch out for when working with agencies

The agency does not allow you to have access and ownership of your own ad account. Whilst they work on your campaign, you should always have access to your ad accounts and relevant platforms.
You are guaranteed results and are told a specific number of enquiries or sales will be delivered each month. No marketing agency is able to guarantee any results, but a good one will be transparent enough to show that they are doing their best to help you succeed.
No case studies on the website. A proud agency will always want to show off its results and case studies on its website. If you can’t find any evidence of relevant work they have done, chances are they are not that experienced.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

Contact Us

Cheshire (Head Office)

Manchester

Get in touch

Let’s find the best solution for your business

" >

Name

Website URL

Phone number

" >

Brief background of your business

What would you like to achieve?

" >

Monthly marketing budget

I consent to receiving communication from Fly High Media in regards to this enquiry via email.

How to Measure the Success of a Brand Awareness Campaign

Matt Pyke — Tue, 30 Nov 2021 13:39:00 +0000

Matt Pyke

How to Measure the Success of a Brand Awareness Campaign

November 30, 2021

Brand awareness is defined as how familiar people are with your brand and the products or services you offer. Brand awareness can be divided into three layers:

1. Awareness of your brand name and identity
2. Awareness of your product/service offerings
3. Awareness of your brand attributes (i.e. what sets you apart from competitors)

Brand awareness is most valuable when all these points are achieved and work together in tandem: You want customers to know why they would want to purchase from you, not just what.

Featured below are some of the best ways you can measure and assess your brand awareness to aid in the growth of your business.

1. Keep track of your social media followers

Some might consider this a vanity metric, but at a surface level, your social media following gives you a sense of how broad your reach is and how many people are familiar with your brand.

Developing a strong following and community on social media shows that people are interested in your business and like what you and your brand have to offer. Furthermore, it means these people are more likely to see your content more frequently, and will be less likely to forget who you are or what you deliver. Staying front-of-mind in a market full of established and emerging brands is key to maintaining familiarity. Social media is a key trust signal and brand touch point.

2. Analyse how well your content is performing

Analysing your brand awareness campaigns is not just about counting the people that know your brand, it’s also about knowing which blog posts, videos, and social media content have been working and in what way it contributed to the rise in brand awareness.

It is easy to keep track of how well your content is performing as all of the most popular social media or video platforms such as LinkedIn, Facebook, Instagram and YouTube offer their own variety of analytical tools.

You can gain very detailed reports and insights using the in-built analytical tools of social media platforms, and can accurately assess which pieces of content did well. When using these tools, it is important to note the level of engagement each piece of content achieved, as the more people are engaging with your posts, the more likely they will be to remember you and your business.

3. Use Google Search Console to find Brand Searches

Tracking your search data using Google Search Console is very important when it comes to brand awareness and even market share. The trick is not only to look at the amount of traffic driving into your website, but also what keywords it’s riding on.

The more people who directly type in your brand’s name, means that they remember you and see you as a strong and interesting option for whatever they’re looking for. They’re not just looking for ”the best vegan pizza in Chester”, they’re specifically looking for yours.

4. Look into your brand name mentions

One of the best ways to know if people are aware of your brand, is to know if they’re tweeting, blogging or commenting about you. To do this, you can use tools such as Brand24. They allow you to keep tabs on all social media platforms, blogs, websites, and publishers to see who’s talking about you. In addition to this, using this you will also be able to engage with those mentions to develop your brand awareness even further.

Furthermore, you can look beyond your own social media and website statistics to get an even greater picture on your brand awareness. If you’re being mentioned on third-party websites, you’ll be generating extra publicity and therefore awareness. While it does not directly measure brand awareness, combining this tactic with one of the ones mentioned above will show you how third-party publicity contributes to your brand awareness over time. This will help you make sense of the effectiveness of your campaigns.

Want to get in touch to discuss how we can increase traffic to your online business? Fill in the contact form below.

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‘Google My Business’ to Become ‘Google Business Profile’

James Lovick — Mon, 08 Nov 2021 13:39:00 +0000

James Lovick

‘Google My Business’ to Become ‘Google Business Profile’

November 8, 2021

Google has announced that they are renaming ‘Google My Business’ to ‘Google Business Profile’. The move is designed to completely reshape local SEO by extracting business profile management away from a single application and implementing it directly into Google Search and Google Maps.

This isn’t the first time Google has made a significant change to the app. Prior to ‘Google My Business‘, it was known as ‘Google Places’ and going even further back it was called ‘Google+ Local’.

Additional Features

Not only has Google announced these changes, but they will also be introducing some new features alongside the name change:

– You will be able to claim and verify your Google Business Profile directly via the Google Search and Google Maps applications

– A messaging feature will be introduced within Google Search

– Message read receipts will be able to be accessed within Google Search and Google Maps

When Will the Changes be Implemented?

Whilst Google hasn’t announced a specific date, the changes are expected to be implemented sometime in 2022, and the ‘Google My Business’ app will be retired.

For any help with your local SEO, fill in our contact form below.

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7 Reasons Why You Should Consider Using Facebook Ads

Matt Pyke — Wed, 06 Oct 2021 14:20:00 +0000

Matt Pyke

7 Reasons Why You Should Consider Using Facebook Ads

October 6, 2021

Have you considered Facebook advertising for your business before?

Maybe you are exploring different potential avenues to promote your business online and you are weighing up the pros and cons.

The goal of this article is to help you understand some of the benefits of using paid social media advertising to help you grow your business online.

Here are 7 reasons why you should consider using Facebook ads:

1. Facebook Advertising is one of the cheapest form of advertising

First and foremost, a major benefit of Facebook advertising is that it is one of the cheapest forms of digital advertising available. It is possible to spend £5 and reach 1,000 people.

It is also budget flexible, allowing you to set a daily or life-time budget which you can easily increase or decrease at any time.

2. Your customers spend a lot of time on Social Media

In addition to its very reasonable pricing, 80% of all internet users use Facebook, accounting for billions of people worldwide. As Instagram is part of the Facebook family, you are also able to laser target users on Instagram as well meaning you can reach an even larger audience as opposed to just sticking with Facebook.

3. Facebook advertising increases leads and revenue

What comes after website traffic? Yes – Facebook ads do actually drive revenue and leads.

Featured below is evidence of a business that spent $519.87 (£378.87) on Facebook ads and then generated $1,557.50 (£1135.07) in sales. On average, they spent just $3.42 (£2.49) per conversion.

4. Facebook advertising is measurable

All results generated from Facebook advertising are clearly measurable. You are able to clearly track how many people are seeing your ads, how much you are spending and how much it cost you per individual result.

Using the full Facebook advertising suite, it makes it incredibly easy to grab lots of powerful data to improve your campaigns. You can use this data in addition to Google Analytics or Shopify data to help you understand the wider revenue or lead increase.

5. Facebook advertising can drive repeat business

Once you have acquired a sale or through Facebook advertising, then you have the customers email address at a minimum, perhaps even a phone number. Meaning you can add them to your newsletter or follow a lead up on the phone multiple times.

If you have an email list of paying customers, using Facebook’s Audiences feature, you can import your customers’ email addresses into Facebook, which will allow you to advertise directly to the audience that is proven to be most likely to buy from you. Furthermore, you can scale campaigns by using lookalike audiences from your existing customers who spend the most money with you.

6. Facebook advertising can grow your blog traffic

Blogs are a great way to build a deeper connection with your audience.Through amplifying your blog using a targeted Facebook campaign, you can gain more trust and credibility with a wider audience. An effective way that has worked for us in the past is remarketing to previous website visitors who have visited specific services pages with a relevant blog.

7. Your competitors are using Facebook advertising

Your competitors could very well be using Facebook advertising to grow their business, and if they are, you are making it much easier for them by not using Facebook advertising yourself.

Online advertising is now one of the most widespread and powerful tools to market your business. If your customers spend a lot of their time on social media, you need to ensure that you are using this to your advantage to grow your business.

Want to get in touch to discuss how we can increase traffic to your online business? Fill in the contact form below.

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What to Do If Your Ads Don’t Get Approved by Google

James Lovick — Fri, 20 Aug 2021 16:10:00 +0000

James Lovick

What to Do If Your Ads Don’t Get Approved by Google

August 20, 2021

Pay-per-click advertising using Google Ads is a fantastic channel that has helped to accelerate the digital revenue of millions of businesses around the world. But what should you do if your ads are not approved by Google?

Check out our six step guide on what to do if your ads are disapproved by Google:

1. Review the headline

Google Ads are automatically disapproved if the headline is not relevant to your business and does not align with any of your keywords. If you review your keyword relevancy and change any that are not related to the industry you are advertising for, it can be the main difference to getting your ad(s) approved.

2. Make sure you have a good description

Google Ads needs a compelling description that will make consumers take action when they see it in search results or on social media. If you think you can’t write a good description, hire someone who can! There are plenty of copywriters who have expertise in writing paid advertising descriptions, and they can be a great asset to your outreach marketing efforts.

3. Use relevant keywords

You should have specific keywords and phrases included throughout your content but avoid stuffing too many words into headlines and descriptions just so Google sees these as important terms. It may seem counterintuitive at first but remember: Google also reads all text even though some text may not be in bold. Google also likes to see keywords used as verbs or adverbs and that can help you rank higher for your target terms without using too many words.

4. Check to see if there have been any updates to Google’s algorithm

Google is always changing their algorithm and the way that they run their platforms, so there’s no guarantee what will get approved one day won’t work the next day. It’s important to keep an eye on your Google Ads regularly to make sure everything stays within Google’s guidelines and best practices specifically related to landing page relevance, mobile friendliness, navigability, security protocols and more! The more relevant your pay-per-click ad content is, the more chance you have of success. Keep on top of Google’s guidelines just as much as you should be for your competitors.

5. Choose a relevant landing page

Not only is landing page relevancy an important factor to getting your ads approved, but it is also the most important factor in Google Ads Quality Score. These pages have to be relevant enough that they are able to answer any questions a potential customer might ask about your product, service, or brand before clicking on an advertisement. Your ads will then rank higher and you’ll pay less money per click when someone does choose it!

6. If all else fails, contact Google

If none of these tips have worked then it might just be a matter of contacting Google’s support centre to get further assistance on how to improve your ads and get them approved.

Are you looking to improve the performance of your Google Ads campaigns?

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James Lovick

What to Do If Your Ads Don’t Get Approved by Google

August 20, 2021

James Lovick

What to Do If Your Ads Don’t Get Approved by Google

August 20, 2021

Check out our six step guide on what to do if your ads are disapproved by Google:

1. Review the headline

2. Make sure you have a good description

3. Use relevant keywords

4. Check to see if there have been any updates to Google’s algorithm

5. Choose a relevant landing page

6. If all else fails, contact Google

If none of these tips have worked then it might just be a matter of contacting Google’s support centre to get further assistance on how to improve your ads and get them approved.

Are you looking to improve the performance of your Google Ads campaigns?

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What to Do If Your Ads Don’t Get Approved by Google

August 20, 2021

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Why SMS Should Be On Every Marketer’s Radar.

Matt Pyke — Thu, 11 Feb 2021 13:36:00 +0000

Matt Pyke

Why SMS Should Be On Every Marketer’s Radar.

February 11, 2021

First of all, hello everyone. A big thanks to Matt and the team at Fly High Media for asking me to write up a guest post for the blog. I’m Liam and I work as Head of Marketing at Reach Interactive. We’re a UK-based SMS marketing provider. During this post, I’m going to dive into the value of texting customers and how to get started…

What makes marketing both exciting and challenging is that it is ever-changing. Already this year, we’ve watched apps like Clubhouse, Hive (remember that?), and even Bebo 2.0 entering the fold with a bang. That’s three new platforms to add to an already saturated mix of social platforms.

While these new sites provide joy and excitement among consumers, they can give us marketers a big headache. Are they a quick trend that will disappear in six months? Do we need to incorporate them into our long-term strategy? With so much choice, it has become harder to both split our time, create suitable content, and even locate prospective customers.

So, it always surprises me when tried and tested marketing channels like SMS marketing get overlooked. When it comes to mobile marketing, no other channel has stood the test of time quite like the good old fashioned text message. The fact that the first SMS was sent in 1992 and it’s still growing today as a marketing channel speaks volumes. At least to me personally, anyway.

The benefits of using SMS

There are quite a few benefits of using SMS as a marketing channel, and I’ll dive into a few right here. The first and most obvious benefit that is always overlooked is that it doesn’t require a download. All of the social media channels that I mentioned above, alongside many other social channels, require users to go into an app store, make a download, and then create an account.

Let’s take Instagram for example. The platform currently has 30 million users in the UK . Yet, 95% of people in the UK own a mobile phone. So, why would we exclude that group of people from our marketing comms that don’t use social media or perhaps have a smartphone with easy access to email?

The numbers back this up too. There is one statistic that is always mentioned in the SMS marketing industry and it’s worth bringing up here too. Text messages have an open rate of 98%. To me, that’s insane. How many other channels do you have that’ll guarantee that almost all of your recipients will read it?

I’m confident in saying that the answer is probably zero. For example, when we look at email, open rates usually reach 15-25% So, I’d make an argument that even a small SMS list can be much more effective than other channels.

The reason why SMS has unmatched open rates is that customers trust it and it’s personal. Sure we get occasional spam, but for the most part, it is a tried and tested method that consumers have been using for almost 30 years. They trust it when sending important and sensitive info to friends or businesses alike. Businesses can really take advantage of that by sending personalised offers and updates to their customers (in moderation, of course).

One final thing to mention is that SMS wears multiple hats. While lots of businesses use it to send out promotional offers, it can also be used for after-sales support, relationship building, and lots more. How many channels out there allow you to send a 20% discount, send delivery updates, and answer any queries that prospective clients may have?

How SMS has changed

Back in 2018, there was a lot of concern about GDPR and how it would impact marcomms channels like SMS and email. Would businesses still be able to send promotional messages in bulk? Do we need to get customers to opt-in again? And, so forth.

Rewind five to ten years ago, lots of businesses would purchase a large data list from questionable websites. They’d then send out a mass text message offer to thousands of people that had never heard of their brand. In my opinion, that’s just bad marketing.

So, what actually happened is that GDPR helped to regulate the industry. Businesses that take advantage and exploit their customers or prospects now get punished, and that’s a good thing. As a result, SMS has become a very effective bottom-of-the-funnel channel that can be used to encourage existing customers to make repeat purchases and feel loved by brands. No more spamming is a win-win for everyone.

Another positive is that brands have become more conscious about the communications that they are sending out. They’re thinking about the call-to-actions that they’re including and how customers will react when they receive messages.

More businesses are also including a double opt-in process and making it clear to subscribers that they can opt-out at any time. Again, this is a good thing. I’ll take 500 SMS subscribers that love to receive our messages over 10,000 social media.

How to grow your opt-in list

One of the bigger hurdles for businesses that want to start sending text messages is that they don’t have any customer phone numbers. Don’t let that put you off. Admittedly, starting anything from zero can be challenging and requires hard work but this shouldn’t be a reason to discard SMS as a channel.

And, ultimately, any channel that allows you to own your own data is a good thing. What happens if the social media platform that has your biggest follower base becomes unpopular in a few year’s time?

Following on from that, lots of businesses also tell us at Reach that they have lots of customer emails so they’d rather focus on that. My answer to that comment is why not use your large email list to promote your SMS club and get customers to opt-in to both?

Having an SMS and email list gives you lots of flexibility. Want to send a quickfire promotion that jumps on a social media trend? SMS is perfect for that. Want to design a nice newsletter that uses cool artwork? Stick with email. But, to pick one or the other seems silly to me.

Moving away from email, there are lots of ways that businesses can grow their subscribers. The most obvious answer here is social media. Use your social media channels to promote your SMS club and the benefits that come with opting-in. If you can offer a welcome discount to any new subscribers then that’s a great place to start.

And, the key thing here is to make it easy. Post a link to your website opt-in page or a picture that contains your five-digit short code which customers can text (for example, text opt-in to 12345). Don’t overcomplicate it with too many steps or benefits.

Another obvious channel that can help when growing subscribers is your website. Most businesses are probably collecting telephone numbers during the checkout process, so why not add a simple checkbox that asks customers if they want to opt-in to your discount club?

Similarly, if you do have an SMS opt-in offer then make that visible to website visitors. An extra 10% off their purchase could be the difference between a conversion or not. Sure, you’ll lose out on the 10% but that offer could be the difference between a one-off purchase and a loyal customer that makes purchases in the future directly from your SMS offers.

Finally, let’s go back to my comment about using shortcodes. Customers can opt-in to your SMS list by texting a keyword to a five-digit number. How easy is that? There’s no reason why every single one of your employees cannot remember that number and share it with both customers and even family or friends.

Additionally, you can promote that number via audio. For example, let’s say that you’re invited to be a guest on an industry podcast. You can close out the episode by telling listeners to text your five-digit code if they’d like to receive exclusive discounts. This comes across as organic because you’re giving something back to subscribers.

How to use SMS creatively

One stereotype that I’m hoping we’ll move away from is that SMS is a boring channel. Sure, channels like TikTok allow you to be more creative but there are lots of ways that you can spark engagement via text message. Earlier this year, I wrote up a blog post that shared 12 creative ways that brands have used SMS recently. I’ll share a few of them here.

Probably the most impactful was a service by Judy. They recently launched a text service that provides updates on emergencies and aims to educate consumers on what to do when a crisis strikes. Saving lives one text at a time.

Another non-promotional trend that I enjoyed is that McDonald’s (USA) now allows customers to text their local store. Back in 2020, a Twitter user discovered that you can text local stores by searching for them on Google. He shared a tweet of his conversation with a local store and it racked up 197,000 likes and had 18,000 replies. Not bad for something as simple as texting.

It also makes sense to share a few examples that showcase the transactional value of using text messages. The first one that I can share is from Peace Out Skincare. They first integrated SMS into their strategy in July 2020 and have seen great results. From August to October 2020, revenue directly from SMS accounted for 18-35% of their monthly revenue. Going back to my point on offering an opt-in, website visitors are offered a 15% discount if they sign up to receive SMS offers.

Pür is another cool example. They’re a makeup company based out of Atlanta, USA. They switched their marketing comms strategy in 2020 to focus on education instead of self-promoting their services. As a result, their opt-in list increased by 20% in just six weeks. So, it’s great to know that text messages do not have to be promotional all of the time. Think about how you can add value to your customers and quite often that will lead indirectly to greater success.

SMS marketing in 2021

As we move forward, I predict that we’ll start to see more brands using SMS to connect with their most loyal customers. When it comes to open rates, personalisation, and return on investment, I really can’t think of another channel that matches up.

Similarly, I hope that we see more exciting campaigns and initiatives that incorporate text messages. It would be great to see global brands incorporate their five-digit short codes into TikTok videos and influencer campaigns, for example.

Or, they could take a leaf out of Chipotle’s book. The fast-casual US restaurant ran a campaign during the NBA Finals in 2019 where fans had to text the word free to a five-digit code every time a player shot a free throw. That’s a great example of how we can use SMS interactively.

So, for anyone that is new to SMS, I hope that I’ve shared some cool insights on the value it has. And, for anyone that already uses SMS, I hope that my examples triggered some creative ideas.

The key thing to remember is that your campaigns don’t have to be promotional all of the time. Like most things, SMS is great when used in moderation. You’ll quickly devalue your brand if you’re sending SMS coupons every couple of days. We don’t need another Groupon in our lives.

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Facebook Abandoned Cart Retargeting [Step-by-Step Blueprint]

Matt Pyke — Tue, 10 Dec 2019 00:46:00 +0000

Ever been shopping on a website and then you come on to Facebook and see that product pop up? They will have been using cart abandonment remarketing with Facebook ads.

Let’s say that you are shopping on Amazon for FIFA 18. You found the product, had a read of the reviews and decided in your mind you’ll buy it later.

Amazon is the largest ecommerce store in the world and has a VERY large marketing team and budget and has a very good understanding of customer psychology. They know that a large majority of people who browse won’t buy straight away so they will need to install a Facebook Pixel so that they can retarget people who have viewed the product.

Some people will see Ads with just a reminder that Amazon sells FIFA 18, other people will see offers based on their website behaviour. If somebody has added the game to cart or wishlist then they are further in the buyer journey, but there may be underlining reasons holding them back. So, Amazon will create Facebook adverts with offers and discounts with the hope that it will tip you over the edge and buy.

Retargeting an abandoned cart effectively really can make the difference between a successful advertising campaign and an unsuccessful campaign. In the following article, abandoned cart retargeting will be explained step by step and will give you a good understanding of how it works but most importantly, you will receive actionable tips you can act on today.

Getting Started

What is a Facebook Pixel and how does it work?

A Facebook Pixel is a snippet of code that you can insert into the coding of your website. You usually insert the snippet of code into the header of your website but you can also insert it in the footer or the body of individual pages. Note that if you place it in the body of a page it will only work for one page and not the whole website.

When someone visits your website, the Facebook Pixel is triggered and drops a cookie into the visitor’s browsers cache. The cookies are used so that you can retarget visitors later. The Facebook Pixel is great for tracking a visitor’s behaviour when they are on your website. If you use Google Display Ads you will recognise a similar concept of retargeting.

Installing the Facebook Pixel

If you have already installed the Facebook Pixel you can skip this step, but if you have not got one set up yet then please follow these steps carefully.

Go to Ads Manager, hover over Facebook Adverts in the top left-hand corner. Go to all tools and then under “Assets” click Pixels.

2. Click “Create a Pixel”

3. Click the second option

4. Copy the code that you are given, it should look something like this:

5. Head over to your website and locate the header tags and paste the code inside the header tags.

6. Test your pixel to make sure it is there and working. You can either follow the photo below or download a Chrome extension called Facebook Pixel Helper.

Retargeting Options

In the following, we are going to go through how to advertise to people who have viewed your product but not added to their Cart first.

Secondly, we will go through how to target people who have added an item to their cart but have not Checkout. This is where you can get SERIOUS cart abandonment retargeting results.

To understand the following you will need:

Product pages
Cart Page
Thank you Page

View – No Add to Cart (Regular Retargeting)

1.Go to “Audiences” under the “Assets” Section.

2. Click “Custom Audience” under the “Create Audience” tab

3. Select “Website Traffic”

4. Select “People who visited specific web pages”

5. Insert the URL of your chosen products in the available field, make sure the URL is formatted correctly. You do not need to include the domain name, just remember to include everything after it. Press enter.

6. Click “And also” then click the arrow next to where it says “contains” and then select “Exclude” in the botton right. Add the URL of your Cart it is usually something like “www.yourdomain.com/cart/”Name the Audience “Your Product + View + No Add to Cart”Click “Create Audience”

Add to Cart – NO Checkout (Advanced Retargeting)

Keep the product the same, delete the cart from the exclusion section and add it under “People who visited specific web pages” (like the image below)

2. Press “Exclude” and type in your Thank You page URL. Note that this is different to your checkout page. Name your Audience “Your Product – Add to Cart – No Checkout”

Create Ads

Head on over to Ads Manager and click “Create Advert” and start a traffic campaign.

Here is what the Product 1 – Add to Cart – No Checkout looks like when you are starting to build an advert on Advert Manager.

Ads for people who have just viewed products

The aim here is to get people to add products to their Cart or convert straightway. To get people to do this try and:

Show multiple pictures of the product
Display some of the benefits
Show some customer reviews
Show product demonstrations
Cross-sells/Upsells

Ads for people who have added product to cart

At this point, you want to try and get people to push the checkout button. Some people may need extra prompting or a simple offer may just push people to buy. Try and include:

Discounts
Free shipping offers
Cross-sells/Upsells

Uploading a Product Catalogue to Facebook

You will want to use the product catalogue feature on Facebook when you are looking to upload multiple items to Facebook. This saves a lot of time when creating actual ads and importing items.

Shopify

WooCommerce

Summary

It is essential once you have a steady stream of traffic coming to your website, the Facebook Pixel will pick up lots of useful data for retargeting and building lookalike audiences in the future.

Create cart retargeting adverts for people at different stages of buying each of your products and see your conversion rate soar.

What next?

At Fly High Media we build Facebook Advertising strategies that convert visitors into customers.

Get in touch today to see how we can make your business more money through Facebook Advertising.

Google Looks to Add Shopping Features to YouTube Videos

Matt Pyke — Mon, 20 May 2019 12:51:00 +0000

After Instagram executed its one-tap shopping experience, Google is looking to have a piece of the pie by adding shopping features to YouTube videos. Towards the end of the year, it is expected that brands will be able to implement shoppable ads to the platform which receives over 1 billion hours of watching time every day.

YouTube also wants to give back to the creators, suffering from hosting these ads, by sharing some of the affiliate fees, according to Bloomberg. Therefore, whether you review technology or demonstrate football technique tutorials, your video may find related shopping ads attached to your video.

Like anything, there are numerous perspectives in play. Will this mean that your viewers will become more frustrated with the congestion of ads or is it possible that this will enhance your subscribers’ experience by providing them with a shortcut to the products they need?