Using this tool can help to implement the right keywords in the content for a website to increase high-quality traffic that can convert.

With more tools like this becoming available, it should be no surprise that 61% of marketers use AI for data-driven decisions.

5) Many marketers plan to use AI or Machine Learning for influencer campaigns

Online influencers have taken social media by storm over the last several years, and now, as many as 63% of marketers intend on using AI for influencer marketing.

Influencer marketing platforms such as Grin and CreatorIQ have introduced AI-driven analytics such as audience sentiment analysis, engagement rates and influencer authority. 

These tools have also aided marketers in identifying and preventing influencer fraud, which can waste money from marketing budgets. AI can now dive deep into an influencer’s profile and alert the user to any signs of fraud, such as highlighting a sudden sharp spike in followers which tends to be a sign they use bots.

6) The AI market is anticipated to grow 120% year-on-year

It is little surprise as AI is growing every year.

If you are a TikTok user, you will have likely seen mind-boggling videos on different AI tools and technologies that are becoming available and impacting daily life worldwide.

Not only is it predicted that the AI market will grow 120% annually, but it is also expected to be worth nearly two trillion U.S. dollars by 2030, which makes it one of the fastest-growing industries in the world.

With this seismic shift in the global economy, you must adapt your digital marketing strategy to incorporate the changes to the online world that AI will implement.

7) PPC marketers trust AI to personalise target ads

More paid advertisers rely on AI for fundamental tasks such as ad targeting and content personalisation. 

According to a Statista survey, 47% of the respondents expressed confidence in AI’s ability to target ads. 

AI can target the right users with an advert, and tools such as Google Bard and ChatGPT can also write the content for the paid advert.

However, while AI can now do a lot of the heavy lifting for paid advertisers, humans are still better suited to implementing the target keywords in the advert itself. This research needs to be done by someone who can access and understand live data on the web.

8) Companies using AI marketing tools can see a HUGE increase in leads

Statistics show that employing AI software to automate your campaigns can amplify your generation of qualified leads by an impressive 451%. 

By employing automation software, such as Hubspot’s Marketing Hub, you can streamline your customer journey, promptly and efficiently respond to leads, and effectively assess leads, alleviating the burden on your lead generation and sales teams.

However, you must have the correct skillset and experience before using these tools. Whilst AI is there to help, you need to understand website analytics, SEO and possibly PPC if you use paid advertising for your website. If you do not possess this skill set, it is best to hire an expert that does.

9) AI-created marketing strategies can increase CRO

AI provides marketers with opportunities to enhance sales and foster customer engagement. 

Marketing analytics driven by AI can assist marketers in identifying customer behaviour patterns and constructing customised marketing campaigns. 

Notably, Google Analytics has reported that using AI marketing strategies can lead to a remarkable increase in conversion rates of up to 50%. 

By incorporating AI-enabled marketing automation, the human effort required for executing marketing campaigns reduces, saving significant time and budget.

Additionally, implementing AI technology allows companies to establish a round-the-clock customer service channel, enriching the user experience and converting them into customers.

Furthermore, AI-powered content optimisation can significantly improve ROI. AI-driven search engine algorithms mean more precise and targeted results are achievable, leading to heightened brand engagement. 

Therefore, AI-driven marketing strategies operated by experts serve as indispensable tools for executing digital marketing initiatives efficiently to yield profitable outcomes.

10) Nearly all mobile users are using AI voice assistant tools

Over the last few years, SEOs and paid advertising specialists have utilised online marketing strategies for voice search assistants on search engines.

Now that 97% of mobile users use AI voice assistant tools like Siri on iPhones, voice search marketing has become essential for digital strategies for optimising website content.

There are techniques that digital marketers can use to ensure they are targeting voice search users, including: