Let’s say that you are shopping on Amazon for FIFA 18. You found the product, had a read of the reviews and decided in your mind you’ll buy it later.

Amazon is the largest ecommerce store in the world and has a VERY large marketing team and budget and has a very good understanding of customer psychology.  They know that a large majority of people who browse won’t buy straight away so they will need to install a Facebook Pixel so that they can retarget people who have viewed the product.

Some people will see Ads with just a reminder that Amazon sells FIFA 18, other people will see offers based on their website behaviour.  If somebody has added the game to cart or wishlist then they are further in the buyer journey, but there may be underlining reasons holding them back.  So, Amazon will create Facebook adverts with offers and discounts with the hope that it will tip you over the edge and buy.

Retargeting an abandoned cart effectively really can make the difference between a successful advertising campaign and an unsuccessful campaign. In the following article, abandoned cart retargeting will be explained step by step and will give you a good understanding of how it works but most importantly, you will receive actionable tips you can act on today.

Getting Started

What is a Facebook Pixel and how does it work?

A Facebook Pixel is a snippet of code that you can insert into the coding of your website. You usually insert the snippet of code into the header of your website but you can also insert it in the footer or the body of individual pages.  Note that if you place it in the body of a page it will only work for one page and not the whole website.

When someone visits your website, the Facebook Pixel is triggered and drops a cookie into the visitor’s browsers cache.  The cookies are used so that you can retarget visitors later.  The Facebook Pixel is great for tracking a visitor’s behaviour when they are on your website. If you use Google Display Ads you will recognise a similar concept of retargeting.

Installing the Facebook Pixel

If you have already installed the Facebook Pixel you can skip this step, but if you have not got one set up yet then please follow these steps carefully.

1. Go to Ads Manager, hover over Facebook Adverts in the top left-hand corner. Go to all tools and then under “Assets” click Pixels.

2. Click “Create a Pixel”

3. Click the second option

4. Copy the code that you are given, it should look something like this:

5. Head over to your website and locate the header tags and paste the code inside the header tags.

6. Test your pixel to make sure it is there and working. You can either follow the photo below or download a Chrome extension called Facebook Pixel Helper.

Retargeting Options

In the following, we are going to go through how to advertise to people who have viewed your product but not added to their Cart first.

Secondly, we will go through how to target people who have added an item to their cart but have not Checkout. This is where you can get SERIOUS cart abandonment retargeting results.

To understand the following you will need:

• Product pages
• Cart Page
• Thank you Page

View – No Add to Cart (Regular Retargeting)

1.Go to “Audiences” under the “Assets” Section.

2. Click “Custom Audience” under the “Create Audience” tab

3. Select “Website Traffic”

4. Select “People who visited specific web pages”

5. Insert the URL of your chosen products in the available field, make sure the URL is formatted correctly. You do not need to include the domain name, just remember to include everything after it. Press enter.

6. Click “And also” then click the arrow next to where it says “contains” and then select “Exclude” in the botton right. Add the URL of your Cart it is usually something like “www.yourdomain.com/cart/”Name the Audience “Your Product + View + No Add to Cart”Click “Create Audience”

Add to Cart – NO Checkout (Advanced Retargeting)

1. Keep the product the same, delete the cart from the exclusion section and add it under “People who visited specific web pages” (like the image below)

2. Press “Exclude” and type in your Thank You page URL. Note that this is different to your checkout page. Name your Audience “Your Product – Add to Cart – No Checkout”

Create Ads

Head on over to Ads Manager and click “Create Advert” and start a traffic campaign.

Here is what the Product 1 – Add to Cart – No Checkout looks like when you are starting to build an advert on Advert Manager.

Ads for people who have just viewed products

The aim here is to get people to add products to their Cart or convert straightway. To get people to do this try and:

• Show multiple pictures of the product
• Display some of the benefits
• Show some customer reviews
• Show product demonstrations
• Cross-sells/Upsells

Ads for people who have added product to cart

At this point, you want to try and get people to push the checkout button. Some people may need extra prompting or a simple offer may just push people to buy. Try and include:

• Discounts
• Free shipping offers
• Cross-sells/Upsells

Uploading a Product Catalogue to Facebook

You will want to use the product catalogue feature on Facebook when you are looking to upload multiple items to Facebook. This saves a lot of time when creating actual ads and importing items.

Shopify

WooCommerce

Summary

It is essential once you have a steady stream of traffic coming to your website, the Facebook Pixel will pick up lots of useful data for retargeting and building lookalike audiences in the future.

Create cart retargeting adverts for people at different stages of buying each of your products and see your conversion rate soar.

What next?

At Fly High Media we build Facebook Advertising strategies that convert visitors into customers.

Get in touch today to see how we can make your business more money through Facebook Advertising.

Since the first smartphone was invented, IBM’s Simon Personal Communicator, vertical screens have been applied to the vast majority of devices. The vertical design allows users to operate the device using only one hand. A study in 2015 reported that users hold their phones upright 94% of the time.

People Are Lazy

With the degree of inactive children growing and the population’s attention span reducing, people are seeking the easiest and fastest option. Whether it be driving to avoid the five minute walk or heating a meal in the microwave instead of the oven. Competition in technology has led to the continuous improvement in the user experience (UX). Ultimately, we’ve reached a point where turning our phone sideways is too much effort, especially in a fast-paced social media world. Therefore, vertical video is pleasing users and allowing them to have a full screen experience without the task of turning screens.

Social Media Apps on Mobile

Social media applications function on mobile devices 80% of the time. The biggest social platforms embrace the portrait format in various ways – Snapchat pioneered stories, Facebook embedded a livestream feature and Instagram has IGTV. Many will agree that Instagram was a significant catalyst in vertical content’s growth as it continuously pushed the envelope through its story features – GIFs, polls, questions, quizzes, music and shopping.

If you want to make sure that your images stay within Instagram’s image dimensions and look awesome on your feed, then use Instasize which is a free photo editing app.

For instance, the image above shows a screenshot of Matt Pyke sharing some free SEO tools through IGTV. As this is a personal video, aiming to connect to the audience on a one-to-one basis, the vertical aspect amplifies the user experience by making it more close and personal.

Fewer Distractions

With the natural designs of mobile phones, vertical content will cover more of the screen and therefore provide fewer distractions.

For example, a 1080px x 1350px image is displayed uninterruptedly, acquiring the majority of the smartphone screen. While it receives fewer distractions from other posts and features, it also takes longer to scroll past. This increases the chance of followers paying attention to the post and potentially engaging with it.

Conversion Rates

Due to these benefits, vertical content has experienced more attention, focus and engagement. In fact, Snapchat reported that vertical full-screen video ads converted 9x better than landscape. It comes to us as no surprise that visual content, displayed on a full screen without the need to turn the smartphone, experience better conversion rates.

Do you utilise vertical content?

To view some creative examples where brands have experimented with vertical content, have a look at this blog by Sked Social.

In the following blog, you will learn how to promote an event on Facebook organically and using Facebook advertising to push your event to a wider audience.

We will start with organic promotion and then talk about running paid ads to your event.

Click here to skip to paid advertising.

How To Promote An Event on Facebook Organically

Facebook gives you the ability to be able to share an event with thousands of people at the touch of a button, which sounds fantastic, but it also means that there are thousands of events circulating. Here we are going to tell you some simple tips to follow to get the most out of promoting your Facebook event.

Set up the Event Page Effectively. 

You want to ensure that you set up the page for the event effectively, an appealing looking page allows for you to stand out from the other badly formatted events and highlights you as a professional company and event.

Firstly you need to ensure that the images that you have chosen are appealing and reflect well on the event that you are advertising. That might seem obvious, however when it comes to formatting the cover image you should ensure that you choose a photo that fits the recommended dimensions. To have an image that fits the space perfectly it should be 1920 x 1080 pixels, while this is only a small detail it shows an attention to detail whilst also making your event look professional.

Next, it is important to take note of the information that you are giving, your title should be short and memorable and then any other information that you give can be left in the info area of the event. Having the correct; date, time and location is vital as this is used in the Facebook algorithm to promote to people in the surrounding area, on the right day etc.

While these are only minor details they become important in the promotion of the event. Similarly, it would be beneficial for you to take the time to fill in the categories and tags section available, this is used by Facebook for promoting to people. All of these minor details become much more important when trying to reach a broader audience which is the overall aim.

Add the tickets URL. This is actually where you can get people to buy your tickets online. Another interesting feature that can be used is adding a date that states when your event’s tickets are actually available to purchase. This can build up tension and once the tickets are release it can cause a surge in sales if there is some hype around the event.

Optimising Company Facebook Pages.

Set up the tabs on your page correctly. This varies depending on your selected page layout when you first created your page. Most page layouts include Events. If they don’t then try and find another layout that is similar to your existing layout that includes events.

It doesn’t hurt to mention the event in the cover image of your Facebook page so that people see it when they visit your page. Look at how Manchester Arena has added a featured event into their cover photo.

Posting good content organically should always be one of your main priorities, even more so when trying to get people interested in your event. Getting people to engage with your content when you are trying to get people interested in an event can be key. Once they are engaged you are much more likely to stay on their radar, they might tag their friends or ideally even l share the post. Any kind of organic promotion is the best type of promotion and therefore posting good engaging content will benefit you enormously. Remember, social proofing is a very valuable asset.

Facebook Live is a perfect way to get people interested in your event. Live streaming is ideal for getting people interested in your event as they can see things that they never thought they would: Impromptu interviews, behind the scenes, the possibilities are endless and giving these kinds of bonus features to fans are exactly what they want to be involved. Something else that’s a bonus with going live is that it means you are at the top of the Facebook page with a big circle that says live, and even if it is just that, that will draw the audience’s attention.

Be creative in how you advertise your event organically, instead of uploading a photo to the image page maybe add a video instead.

Facebook Groups

You should post your event into local/national groups within your niche. Be very cautious of the group rules and do not be spammy. Do not post from your business account. The event organiser should post in the group to give the event a face to the event.

This is probably the best option for you to sell tickets. The fees are low and the process is smooth. Further to that, events on Eventbrite show up in Google or when people are looking for things to do in the area while on their website. For free events, Eventbrite does not charge at all! Which means you can get attendees completely for free and once attendees are at the event, upsell them food, drinks, etc. Remember, people are more likely to go to events with people so offering an event for free may be a good option depending on the event.

Facebook’s organic reach is not that great anymore. BUT you can do simple paid ads in which you can reach all of your existing fans. It is a simple and cheap option to reach your current fanbase. Follow the screenshot below to see how you can do this.

his approach is a much more aggressive approach and you can get results a lot faster from a wider audience.

This requires a more strategic approach and you have to think much more ahead of time and know when to release certain information.

There are different sales funnels for different campaigns, we will explain a 3 step funnel and where to use them.

Step 1 – Awareness

This phase is when somebody does not know about your event. You must spend a considerable amount of money on the awareness phase because initially, a lot of people will drop out because they either don’t know enough about your event or they aren’t in the space to visit an event like yours. Focus on things like explainer videos or long-form text to tell a story. This is your chance to make a good first impression. The goal of this phase is to interest people enough to get people further down the funnel. People at this stage are normally called cold prospects.

Step 2 – Consideration

Here, you start to provide a call to action and try to push the sale of products. Again at this stage, keep pushing good quality ads. You need around 7 touch points before a consumer properly trusts you enough to buy. People who have made it here are known as warm traffic. They will have seen your awareness ads and will have either clicked on the link to your website, viewed a certain amount on your video or liked/commented on a post.

Step 3 – Action

Heavily focus on sales. People at this stage are hot traffic. Which means they are the most likely to buy as they have engaged with you multiple time, they just need an extra push. You can do this through scarcity offers, which work well!

There are a lot of formats to the Facebook Ads and how to maximise their use:

• Photo – The photo Ad is the simplest to use and probably something that almost everyone understands how to do. Posting an image can be used to draw attention to your event, give people information or even be the poster. Whatever it is, as mentioned previously, good content draws people in and people like to look at images.

Official image dimensions.

• Video – Video Ads are being heavily invested in and is the fastest growing ad format now accounting for 35% of all spend going on display advertisingand is something that you should be heading towards when trying to promote anything.

Official video dimensions.

• Copy – You must write high-quality, compelling copy that retains attention after the initial contact from a video or an image has been seen.

Suggested Post: 9 Quick Tips on Writing Quality Facebook Ads

If you are new to Facebook event marketing and don’t have an existing customer database this is your best option. The example below is perfect if you are running a local event.

• Age
• Location
• Gender
• Interests related to the event

As a business owner and event organiser, you should have a reasonable idea of who should be attending your event. For example, if you are a local men’s football team in Manchester advertising for trials then, you will not be targeting 55-year-old women who live in Newcastle.

Do your research. Make the interest’s location specific like the example. Make sure if it is a local event that the radius isn’t too high.

These are for more established event Facebook advertisers. You may have run events before or have a larger asset library.

Here are some assets that will be helpful to find some warm customers and run the initial ads to:

• Existing Facebook fans
• Website traffic
• Current customers/past attendees
• All web traffic in the past 30 days (exclude people who have converted)

Retargeting

Once you are running ads to your warm traffic, you will be able to use retargeting ads. Create the following audiences:

• People who watch 25% or more of your video
• Landing page view but no conversion
• People who have engaged with your Facebook/Instagram accounts in the past 30 day

Follow this short tutorial to learn how to install the Facebook Pixel:

If you are not very technical and you have a WordPress website, then use the plugin Headers and Footers and paste the Pixel code in the plugin as instructed, email your developer or email us hello@flyhighmedia.co.uk and someone from the team will happily do it for you at no cost.

Your landing page must be built to do one thing and one thing only. CONVERT. You do this by providing high-value content.

Here are some key components to a successful landing page:

• Add a timer for scarcity – this is especially good for when you are trying to sell early bird tickets.
• Leveraging testimonies – adding social proof is a good way to let people know that you are the real deal and you have a quality event coming up. Use screenshots of tweets from past events or short interview clips from people who visited the event last time.
• Event details – this is obvious but make a special effort to include the correct details. Add a feature on that page where it shows directions or maybe even include local hotels nearby.
• Never be far from a call-to-action button – always make sure that there is a “Book Now” or “Register Now” button wherever you are on the page. On the menu at the top usually works well.
• Be mobile optimised – the user experience must be flawless and work with every mobile device. You should make sure that the page speed is fast and the cache settings are on.

Suggested Post: On-Page SEO Tutorial.

Further down you will learn more about the strategy but email is great as it can serve as reminders for people leading up to the event.

On your landing page, you can add a form for people where they can register their interest. They would then go into a sequence leading up to the ticket sales launch.

Eventbrite has lots of integrations and one with MailChimp. You can export previous event attendees, and put them into a MailChimp list and you can either send them emails or you can create a custom audience on Facebook.

To import previous event attendees on Eventbrite to MailChimp follow these steps:

1. Go to Manage events in Eventbrite and then to “Extensions“
2. Click “MailChimp Sync“
3. Connect your account
4. Create a new list on MailChimp of your new event
5. Click the past event you wish to import contacts into
6. Follow strategy later in this blog

If you wish to create a form for people so they can register their interest, we suggest you read: How to Integrate Contact Form 7 and MailChimp.

You can integrate the Facebook Pixel with Eventbrite. This is very useful for tracking conversions. You can also see how much it cost you for that conversion to happen.

Are you ready? We will presume that you have the Facebook Pixel installed if you haven’t tested it then install the Facebook Pixel Helper extension for Google Chrome.

You will also need to create a thank you page on your website for tracking purposes. Open Ads Manager & go to Pixels.

Click “Details” -> “Setup”

Click Use integration or tag manager and select Eventbrite.

Head back to Eventbrite and go to Manage Events.

On your dashboard go to the left sidebar and click Analyse -> Tracking Pixels -> Click Facebook Pixel.

Paste in your Pixel code, which you will find back on Facebook.

Go to Order Options -> Order Confirmation on your Eventbrite Dashboard type in the URL for your thank you page.

Go back to Facebook Ads Manager and click Custom Conversions -> Create Custom Conversion.

Add the URL of your thank you page

Name your conversion Event Registration & choose the category Complete Registration.

You can add a value but in this example, we are going to be talking about early bird prices too. So we are going to keep this simple.

It may seem like a long process but it can be done!It may seem like a long process but it can be done!

Planning is key. We plan things a month ahead of events actually going live so that we have a solid 4 weeks build up to the event itself. In this, we will talk about the outlining strategy but then also talk about the fierce tactics to implement.

Week 1 – Announce event organically and push ads out promoting an informational landing page where users can sign up for more information. The idea of this is to gain some interest but it is ultimately to gain more data. Note: the tickets are not actually available yet.

Campaign Type: Video Views, Traffic & Engagement

Audiences to target:

• Past event attendees –  upload your email database either from Eventbrite or MailChimp and create a custom audience
• Email list – target any email address that you have in your system. These may be any people who are past customers or have opted into your newsletter or downloaded an ebook or something.
• Researched audiences – target interests and expanded interested when going through detailed targeting.
• All website traffic – take pixel data of “All Traffic” in the last 30 days and run ads to these people
• Anyone who has engaged with Facebook/Instagram business page in past 30 days
• Current Facebook/Instagram fans and followers

Elements to Ad:

• Build up event
• Talk about the event specifics, who will be there? what will attendees learn? will there be free food and drink?

Landing Page:

• Include event information
• Opt-in form – offer an incentive that these people will be the first to hear that they will be the first people to find out about the early bird offer tickets for sale on week 2
• Create a Thank You page for after people have typed in their details (e.g. www.domain.com/pre-early-bird-thank-you)

Email:

Build an email sequence on MailChimp and send down countdown emails to:

• Current email database
• Email addresses gained from the landing page
• Past event attendees

IMPORTANT:

• Exclude people who have already registered pre-early bird tickets

Week 2 –  Run paid ads offering early bird tickets to a specific landing page. This time-sensitive offer is great for scarcity and sales but it is also another opportunity to gather data for those who didn’t convert.

Campaign Type: Conversion

Include the following in ad sets:

• Current email database
• Past event attendees
• People who have engaged with Facebook/Instagram pages
• Anyone who viewed your video 25% or more
• People who viewed the original landing page but did/didn’t

1. Create a thank you page on your website make the URL similar to this –  www.domain.com/thank-you/
2. Head over to your Eventbrite dashboard and go to “Order Options” -> “Order Confirmation”
3. In the “Message for Order Confirmation Page” box type in the thank you page URL

Conversion tracking setup:

1. Click create a new ad
2. Select the Conversion you made earlier called “Event Registration”
3. Build your ad sets using the suggested audiences above

IMPORTANT:

• NoIndex thank you page – so that there is not any false data coming into the pixel, install the NoIndex plugin on WordPress.
• Exclude people who bought tickets.
• Exclude people who have got signed up for pre-early bird tickets and who have bought tickets (see how to do this below)

Add this custom audience to your ad set, this will ensure that people who have purchased tickets will not see ads again.

Week 3 – Release tickets at normal price. Use all of your data you have to push sales, you must exclude anyone who has previously converted to avoid repeated ads. In this week, use all retarget data as this is warm traffic. As warm traffic has an interest in what you are offering, they may need something to push them over the edge. Use scarcity saying that tickets are selling fast.

Campaign Type: Conversion

Run Ads to:

• Event page viewers but no conversion
• People who opted-in too pre-early bird offers
• People who have engaged with Facebook/Instagram pages
• Anyone who viewed your video 25% or more

IMPORTANT:

• Exclude people who bought tickets. Follow the screenshot below on Ads Manager.
• Exclude people who have got signed up for pre-early bird tickets and who have bought tickets. Follow instructions above.

Week 4 – Let’s say the event is on a Saturday, from Monday – Friday you should sell heavily discounted tickets on websites like Groupon.

Continue to push Conversion Ads.

How much should you spend on your campaign?

Here is an example of how much you should be spending on your campaigns

a) Total number of tickets available =  250

b)  Sales Revenue From Tickets Sold = £11,000

c)  Event running costs = £2,570

d)  Average Attendee Value = (b) / (a) = £44

e)  Cost Percentage = (c) / (b) x 100 = 23.4%

f)  Profit Margin = 100 – (e) = 76.6%

g)  Average Profit Per Customer = (d) * (f) = £33.70

So to Break Even and Sell Out a 250 Capacity Event the potential Ad spend could be £33.70 x 250 = £ 8,425

This number is the absolute maximum to spend on advertising.

Scaling up

• Split test – test different images, videos, copy, ad placements (Facebook/Instagram)
• Cold traffic interests – test different areas of interests
• Lookalike audiences – Once you have conversion audience data from the Facebook Pixel, build a lookalike audience and run ads to cold traffic. See below for how you do this step-by-step.

And there you go! Our complete guide to event marketing, both organically and paid!

Good luck with any future events, if you have any questions do not hesitate to leave a comment below or get in touch.

If you liked this blog so much, you can download it through Facebook Messenger click here.

What is Live Streaming?

The title is quite self-explanatory but by dictionary definition, it is a video that you can record on your laptop, desktop, smartphone or tablet and stream to the internet at the same time. It is relatively straightforward to use and it is free!

When did live streaming first start?

It is very not very well known, but YouTube actually started introducing Live Streaming in 2011 to a select amount of people. However, Facebook started to catch on to the idea late 2015/early 2016 and they really started to push it and then at the end of 2016. Then Twitter introduced 360-degree live streaming. 

The popularity of Live Streaming correlates with the rise of video on the internet, making up a huge percentage of all web traffic.

What are the Benefits of Live Streaming?

• Better interaction with the audience

When you can see in real-time of people are reacting to your video, it is more
interactive than just watching a normal video. Other people can see that others are watching and feel compelled to watch and engage to feel part of the experience. Another benefit of live streaming is it feels much more personal to the people that are watching. They are seeing what you are doing right now and therefore know that it is a personal touch and not a pre-scheduled post of a video recorded a long time ago. This kind of personal touch allows for people to experience more of your business and understand how it works, who works there or catch some behind-the-scenes footage that usually people don’t get to see. It shows your business as transparent and shows to audiences that there isn’t any part of your company that you don’t want people to see.

• There is a sense of urgency created

There are A LOT of videos online and if a Live Stream comes up in a newsfeed people feel a sense of urgency to watch the video as they know it won’t be live forever. This is something that we always like to encourage, by making yourself stand out as doing something different you look much more appealing than regurgitating the same kinds of content that everyone else is posting, not only does the icon look different which immediately makes you stand out on the actual webpage, but the fact that you are taking a different approach will appeal to the people who follow you.

• It’s more human than normal video

Most companies use some form of video content (if you don’t you are behind), yet Live Streams can be seen as more authentic. There is no editing out stutters or slipped tongues, it is straight-up showing you the people behind the camera. You can also answer questions in real-time and show off the brand personality and look more authentic because you haven’t rehearsed any answers. This personal touch attracts people to a business as they get a genuine sense of a human connection.

How Do I Live Stream?

How to live stream is usually very simple and easy to find on each of the platforms that have it available, it is made easy because they are trying to encourage everyone to give it a go. When you are deciding on which platform to stream from you should take into consideration the kind of content that you are going to be streaming.

• Instagram, for example, is a great live-streaming profile for social influencers as it allows for them to talk to their fans whilst in a comfortable environment like in their own home.
• Instagram and Twitter would both be very good platforms for when you are doing a behind-the-scenes or sneak preview for example of a new product, showing a laid-back side and connecting with your audience. While these kinds of scenarios can be just as successful on Facebook or Youtube.
• We feel as though Facebook and YouTube live streaming is perfect for the likes of interviews. Something a little bit longer or with a bit more dense content as this will attract audiences on these platforms generically and also allow you to reach a much broader audience due to the vast number of active users on these platforms.

How Do I Live Stream on Facebook?

Facebook sets up its live streaming services in a very easy-to-use format, depending on what platform you are using the application of it varies. The simplest way of doing this is through your mobile or tablet.

All you do is simply; swipe left on your homepage (as though you are going to upload an image to your story) or click on the small camera in the top left-hand corner and then use the scroller along the bottom to go live. That’s it! You are now broadcasting to all of your followers. This is the simplest way of live streaming to Facebook however, there are other ways that can make your stream more appealing.

Should you be wanting to broadcast an interview or something that could be improved by better hardware. You can use a whole range of different hardware should you want to, this will require you to download an OBS (Open Broadcaster server). To do this you will have to have your hardware plugged into the computer that you are streaming off so ensure you sort out your cables before the day it comes to filming. With OBS allowing for you to stream higher quality footage, should you have an exclusive interview or a premiere of a new product it might be a good thing to invest your time into this. There is a lot of in detail descriptions online of how to set up your OBS should you be struggling. 

How Do I Live Stream on Twitter?

Twitter’s live streaming service partners up with Periscope, another successful streaming service used by a lot of journalists and to stream to Twitter you must download Periscope to your device, which itself is free and easy to use. Because of its connection with Periscope Twitter offers 360-degree streaming which allows for you to be able to film the full 360 degrees that are around you allowing for the audience to be completely immersed in the experience. If you are to use 360-degree streaming you will have to invest in a camera that has the ability to film at 360 degrees and also live stream. However, if you want to just use Twitter as a platform to stream directly from your phone, this again is very simple. Go to post a tweet like you usually would by clicking the compose tweet button in the top right-hand corner of your device and click on ‘live’ this should then connect to your periscope and allow for you to broadcast to all of your followers.

How Do I Live Stream on Instagram?

Instagram is even simpler than Twitter when it comes to setting up a live stream, swipe across as though you’re going to upload an image to your story again and use the scroller along the bottom to select “Live” and you’re done. Instagram allows you to apply filters onto your live stream and swap and change while you are still live (similarly facebook offers this feature). As mentioned before Instagram is enormously popular with younger users and therefore this is often the direction that you should be aiming your content if you are to go live. Of course, there are millions of active monthly users and therefore as long as you are directing content towards your followers, you choose the content that suits you.

How Do I Live Stream on YouTube?

Live streaming on YouTube can cover a lot of different features, a lot of people that use YouTube’s live streaming feature use it for streaming their footage of gaming or their computer and these can be very successful. If you were wanting to show someone how to do something in a tutorial format this might be the platform that you want to go.

All of these should be very simple set up as they want to encourage you to use these features and furthermore Youtube streaming has been around for a long time and therefore they understand their users.

Are There Any Other Live Streaming Options?

There are a huge number of live streaming services available and if none of the ones listed already interest you then have a look around and find the one that suits your company’s needs the best. The reason that we have covered these and these are the ones we are recommending is due to their ease to use and their ability to reach a huge audience. Whilst there are other apps that have a lot of advanced features that could be beneficial to you it might be better to get used to the simple techniques first. Apps such as:

• Twitch
• Ustream
• Wowza
• Dacast

Are apps that you can look into should live streaming be something that you want to take further as well as checking out some of the features Periscope has to offer that aren’t connected to Twitter. Have a look around online at people that give the pros and cons of different streaming sites to find out what is best for your company.

What is the Best Live Streaming Service for My Business?

As previously mentioned it is really down to what content you are producing at that time and where you gain the most interaction. You might have gathered a huge number of followers on one of your platforms but not get much interaction, while people might interact with you a huge amount more on a platform where you haven’t actually accumulated many followers. You are going to want to go with the platform where people will get involved and click on your stream as this is the only way it is going to be effective.

To add to this, if you get similar interactions across all of your platforms you should look at the content that you are posting each time and make a decision based on that.

• Facebook has a much broader age group that uses the platform regularly and therefore you can target pretty much any demographic with the content that you’re posting, so this is always going to be a safe choice. However, Facebook is becoming slightly out of touch with younger people.
• Should you be trying to target younger people you should potentially be going for Twitter or Instagram. As highlighted previously we feel that Instagram would be for a more laid back kind of streaming experience where you are trying to get people to have a feel of what your company is like behind the scenes. While Facebook and YouTube could be for a longer streaming experience that is showing a premier, exclusive or an interview.

Really though, you should try it out on different platforms and get used to the experience, the more experience you have with all of the features available the more comfortable you will become with it and the more you will understand how to maximise success with each platform.

What Hardware Do I Need to Live Stream?

This completely depends on what kind of quality of footage you are wanting to stream. As mentioned previously when talking about streaming to Facebook a lot of people use expensive cameras with high-quality output when streaming on things like interviews. This shouldn’t deter you from trying to use these features however, this is just an add-on that you can choose to use. In its most basic form, all you need is a phone or tablet to live stream onto most platforms and an account to whichever social media you are posting to. No other software (apart from Periscope when streaming to Twitter), No cameras, just your phone and you can start streaming.

How Can Live Streaming Work for Small Businesses?

Live streaming can be excellent for a small business. While people might be less likely to tune in for an interview as you might not be drawing in the star names that some places are, it allows for a personal feeling to the business. For example, you see a lot of criticism of some clothing brands on Twitter for their relationships with their customers, not replying to their comments or being difficult to get in touch with. Live streaming allows for people to ask you questions live and therefore they know that you are interested in them as a customer. As well as this it allows for people to see what the working conditions are like if you were to give some behind the scenes footage, this can show that you are a positive environment and make people warm to you as a company.

What are Some Good Ideas for a Live Stream?

There is such a huge number of possibilities of things that you can choose to live stream should you want to use this feature and it depends on what kind of company you are going to be streaming. Some ideas would be;

• Behind-the-scenes work to show where you’re at with a project, are you getting near the end of it or is it just in its embryonic stage, either way, this can create buzz for an audience.
• Showing people around your new (or even old) workspace, by inviting people into your workspace you are showing people the work environment and showing that you have nothing that you are hiding from your followers.
• Introducing people who work for the company, again this is the transparent idea that people like to have of companies.
• Exclusives are always effective and likely to draw people into your business.
• Interviews as previously mentioned can be great as you can get the audience involved while it is happening.

The suggestions could go on, but as previously mentioned going out and giving it a go is the best way of finding out how it works for your business and how you want to use it to better your businesses online image.

What Makes a Good Live Stream?

As long as you have delivered the information that you were hoping to, to a reasonable audience you have been successful. The main way to evaluate your live streams success would be through interaction. If you have a reasonable number of people watching your stream live and interacting with it, for example by asking questions or reacting to it such as likes then you are delivering your intended message.

Don’t worry about looking at how many viewers other peoples streams have gotten as it all depends on the size of your following. Also, you could have people interacting with your post and showing to everyone following that you are a helpful company and you have a good relationship with your followers even if you don’t have a huge number of people viewing it live. Don’t stress about numbers at first, just try and get used to using the feature and being interactive and relaxed while doing so and the rest will follow.

What Time of Day Should I Live Stream?

Live streams can be successful any time of day, once you have finished a live stream you will be asked if you want to share it to your social media, this will then keep it on your story for the rest of the day. Once it has been on you can then promote it on all of you other platforms. Not only will this promote the live stream that you have done and allow for people to see the footage you have collected but it will also allow for you to promote your other social media pages, highlighting that you do live streams on other platforms.

Usually, we would recommend that you post during times when people are available; travelling to work, on their lunch break or when they are finished work. People spend a lot of time on their phones during their breaks at work and therefore posting during lunch could be effective as you can then share the post again later in the night. Equally posting on the night means that you have a lot of people free from their 9-5, but as mentioned before interaction is more key than timing. All social media platforms are slowly moving away from chronological order and heading more towards trying to show you posts that you might be interested in, the more interaction the broader your post will be spread. Take a look at our post on Instagrams algorithm so you can get more of an understanding of it.

How Should I Promote My Live Stream?

It depends what kind of thing you are going to be streaming, if this is something scheduled such as an interview then you should let people know beforehand when it is going to be happening and what time, as this is something you want to draw in as much audience as possible for. You should not be deterred from going live just because you haven’t promoted it beforehand however if there is something that you know would be perfect for a live stream but it is impromptu, go for it anyway. This is similar to the transparency thing that we mentioned before, you can always promote your stream after it has happened and upload it to your other platforms. We would focus mostly on promoting your live stream on all of your social media platforms, the people that use the live streaming feature are likely to be regular users of social media and therefore you should be able to reach them relatively simple.

What is the Future of Live Streaming?

360-degree steaming is the next stage in live streaming as it allows for the audience to be involved in every part of what is going on, they can see audience reactions, interviewer, interviewee, literally, everything that is around the camera will be able to be seen. Not only for this use but also the fact that it is a very impressive piece of equipment, this alone will draw people into your page as they will be impressed with the technology that you are using. As this technology gets better we will begin to be seeing it much more regularly across social media platforms.

Final Thoughts + Quick Tips

Our final thoughts on live streaming, as it is with a lot of posts go out and give the feature a go. At first, you might feel a little bit awkward or not know what you’re doing but the more you do it the more comfortable you will become in front of the camera. Live streaming success is all about how natural you look as it gives you an opportunity to answer audience questions and show your followers you are interested in their interests in your company. Be calm and relaxed and respond to the questions asked by the people watching and your success should follow.

Trying to find the right balance between friendly and business whilst simultaneously replying to your follower’s queries and planning a good ad campaign?

The world of social media can be a difficult one to juggle and ensure popularity, however, we are here to help. Today we are going to help you with what NOT to do on social media with a countdown of the most common reasons why people unfollow.

Be Relevant.

You might be thinking that this is quite an obvious point to make and we understand that, however, it appears that there is still a huge amount of social media presence that is in fact not relevant to the company that they represent. In fact, 41.1% of people said that the reason they unfollow accounts is that their information is not relevant. If you’re posting to your personal account, by all means, let people know how your day has been or what you’re doing next, because the people that choose to follow you want to know that kind of information. On the other hand, the people that chose to follow your brand on social media, unsurprisingly,  they’re interested in the brand! This doesn’t mean don’t have fun with it, by all means, joke with your following and show that you have a lighter side but just make sure that it is relevant, interesting and professional.

Stop Over-Promotion.

This will be one that you have definitely come across during your time on social media, promoting too much. We understand the way that promotion works and of course, it does work, whether this a is self-promotion of an item, a new line or even your company as a whole. Equally promoting other people in exchange for promotion for yourself; you promote them and then they in turn, promote you. The occasional promo goes under the radar of a follower or they are willing to see these kinds of things occasionally, but we also understand that promos can be a complete failure if it is in fact losing you followers as opposed to gaining them. Even worse still, even if you are picking up new customers you are losing long-term followers, people that have shown an interest in you for a long period of time which could be crushing in the long run as these are the people that you want to keep happy. In fact with 49% of people saying that this is the main reason they unfollow social media accounts it goes to number 1 on our list of annoyances that lead to an unfollowing. Give your followers what they want and keep them in mind when you’re planning your social media posts.

Posting too much can be a sure fire way of getting yourself unfollowed, you will be coming up on the newsfeed a number of times each period that people spend online. They will begin to see your name everywhere that they go online and therefore will be able to see you are posting too much. Even if your content is engaging or fun if people are seeing too much of a brand they will unfollow. People follow brands to see products that they like, but they are on social media predominately to keep up with friends and social situations at the time. Too much of anything can be too much, however, with 34.9% of people saying this is the main reason they unfollow brands online, this is quite a big one with regards to scaring your followers away.

Post Regularly.

Equally a lack of posting is going to lead to your follow count plummeting, while you aren’t in peoples faces like in the last instance this is going to make you lose followers a little bit slower. People will see your account appear on their timeline, recommended or even just browsing through their ‘following’ from time to time and when they see an account that they rarely see posting, it is likely going to end in an unfollowing. In a time where people are bothered about their following to follower ratio and the image that they portray online you might be an easy one to lose should you not be posting regularly enough and with 18% of people saying they unfollow accounts because they go silent, don’t be expendable be interesting and engaging.

Consistency is key, work out how regularly you want to post and stick to this vague structure. We don’t say tweet every day at 2:00 and 8:00, instead just that you need to ensure you are keeping your following interested in your business and posting too often or not enough is detrimental to your following. The way to get around this is not to worry, get used to what your fanbase wants, try different methods and regularities out until you realise what makes your following tick and then stick to it. While we are here telling you guidelines for how to work social media but it is essentially you trying to build connections with people which needs a personal touch!

Don’t Be A Robot.

This next point follows directly on about the importance of a personal touch. The internet is full of bots so if people are suspicious as to an accounts authenticity it will result in an unfollowing. You don’t need to have a rigid timetable where you post at the same time on the hour every day or every week. Equally, you don’t need a rigid structure to some posts format people like human interaction and therefore if you show yourself as a human this is going to be greatly reflected in your follow count. This has been covered in a previous blog post about gaining Twitter followers. 

Use Sensible Humour

Here is one of the more subjective features of this blog, one of the main reasons people unfollow an account online is because they are trying to be funny when they aren’t with 32% of people saying this is a reason that they unfollow accounts. The problem here is people do enjoy humour just not from people that they don’t find funny, so how do you know if you’re funny? Truthfully we don’t know and we don’t think anyone knows until they experience someone’s humour. So again, this is trial and error, you’re going to have to find out what makes your following laugh and what they don’t like that you post. This means not being too full on, should you be going for a humour aspect to your posts, ease your way in and find out what your following likes. Being too full on could lead to an immediate unfollow, equally should you think humour is not your thing, I would stick to the information side of your posts to social media.

Stop Ignoring Customers.

In the eyes of the consumer, this is by far the worst of all.  You should make your business social media profiles, your first and main priority. Each social media platform can highlight your poor customer service to thousands of people instantly. Because of this social media users want quick responses to their problems and they want someone helpful on the other end who is interested in the issue at hand, too often are people dismissive of customers complaints. 24% of people claimed that this is one of the reasons that they unfollowed a brand and with 76% of people expecting a response within an hour, we’re sure that that number is going to rise as it seems some brands can struggle to stay on top of their social media. While it might be time-consuming and frustrating, this is one of the main ways to keep your social media following happy. Expressing your concerns to the customer’s issues does go a long way.

Do you have any more helpful tips to keep your followers active and engaged?

Leave a comment below and let us know what you think.

As much as 98% of users who visit your site won’t take the action you want them to, whether that be to read your blog and leave a comment, share something on social media, sign-up to your newsletter or make a purchase.

98% – that’s huge!

That means, of all the time you spend setting things up on your website, creating engaging content and perfecting your sales funnel process, all in an effort to encourage users to take some sort of action, just 2% of people actually do the things you want them to. That’s got to be disheartening.

But fear not, because this article will give you some crucial insights into the ways you can target some of that sub-zero 98% and share some of the warmth around.

That’s right:

The ones that got away may not stay away for very long, if you follow some of the guidelines and ideas laid out herein.

But first, let’s get some things cleared up…

Remarketing vs Retargeting

While you may see some people using these terms interchangeably, it’s important to understand that there is a distinction between remarketing and retargeting and that one is not merely a synonym for the other (and vice-versa).

You see:

Remarketing actually covers a whole host of things and you’ll likely encounter some remarketing tactics on a daily basis, whether you’re sat at your computer or not.

• Ever received a flyer from a company more than once?
• How about that “2-4-1 Tuesdays” sign you pass at your local watering hole every week?
• Or perhaps you entered a free prize draw and the company contacted you later on – not to tell you that you’d won, but that you’ve qualified for their special discount rate?

You guessed it – they’re all forms of remarketing. Strategies set up so you, the individual, are exposed to the same company – and sometimes the very same offer – over and over again until finally, it hits home, and you find yourself sipping on your sixth beer on a random Tuesday evening.

What is Retargeting?

Retargeting is actually a subset of remarketing.

The strategies are similar, of course – the company has a system in place that delivers the same or similar messages and/or offers to you repeatedly.

But with retargeting, we’re specifically focusing our efforts on those who have visited our website (or indeed, our competitor’s website – more on that later) but left before they took the action(s) we wanted them to.

Let’s say, for instance, you have a new article that you’ve shared around social media and got

dozens of brand new visitors to the site as a result. Great! They read your article, find it incredibly

useful and entertaining, and once they’ve finished they… leave.

Well, that’s not what you had in mind.

After all, there’s a series of shiny, bright and beautiful social media sharing buttons that some of them might have clicked to let their social world know of your masterpiece.

And there’s a lead capture form in the middle and at the end of your article that clearly states: “If you like this, why not sign-up so you can be alerted straight away when our new articles get published?” They liked it. Heck, some of them loved it! But not one of them signed-up.

Well, ignoring the fact that that’s not a very enticing offer to get people to sign-up, it generally takes more than just the one article to get someone onto your mailing list.

It would have been nice if they’d decided to jump around your site a little bit and taken in some more of your killer content, seeing as they enjoyed the first one so much.

But alas, it wasn’t meant to be.

So, what now? Are they lost to you forever? Or is there a way of alluring them back to the site so they can take the action you hoped they would?

Retargeting Using Facebook and the Facebook Pixel

Of course, there is a way. There are several ways in fact. But the one we’re going to focus on today is Facebook Retargeting using something called the Facebook Pixel.

We won’t get into the intricacies of setting up your Facebook Pixel here as there are plenty of other places online where this information and step-by-step guidance can be found

In a nutshell, a pixel is a tracking cookie that you create inside Facebook (or inside Google, when using them for AdWords purposes) and then install the relevant code onto the various pages of your website.

Even though it sounds ‘technical’, it’s not nearly as complicated as it may appear at first glance, and this one simple implementation will provide you with an abundance of opportunities to remarket to those who visited your site just once.

What follows is our 5 favourite ways to employ this wonderful little tool, plus one bonus tip.

Enjoy!

And be sure to let us know your favourites in the comments below.

1. Retarget People Who’ve Read One of Your Articles

Think about it:

If a visitor to your site leaves after viewing just one page – which is going to happen, it’s inevitable – you now have the power to retarget them when they open up their Facebook feed later that day (or even later that week/month, if you set up the pixel in that way).

Given the fact that Facebook has 2.19 billion active users every month, it’s maybe not quite inevitable that your readers will browse Facebook after having been on your site, but it’s not far from it.

And because you cannily had your Facebook pixel set-up, you now have the option to present a perfectly suited ad that appeals to them and sends them right back to your site, displayed seamlessly right there in their news feed.

If it was an article about building muscle through heavy compound weightlifting that they’d read,

for example, then chances are they’ll be interested in something along the lines of optimal timing for protein intake too, right?

So, they leave your site, but later that day they magically get presented an ad telling them all about your article “The Best Times to Consume Protein After Your Workout”, and lo and behold, they click the CTA on the ad, and there they are again, right back on your website reading more of your wonderful content. Lovely.

And how does one do that, we hear you ask?

Inside Facebook >> Create a Custom Audience, you’d simply set the “Include people who meet the following criteria” to:

1. Facebook Pixel
2. People who visited specific web pages
3. In the past 30 days (this can also be 60 days, 90 days and so on)
4. URL contains
5. /blog
6. Or, to be even more specific in your targeting, you could swap /blog with a specific article such as /build-muscle-heavy-compound-lifting

Then, your ad which promotes your protein optimal timings article is being presented directly to the very same people who already read the heavy compound lifting one.

2. Retarget People Who’ve Visited a Landing Page but Didn’t Take Action

Good news: people are arriving at your chosen landing page – the one that tells the user all about your new time tracking and productivity tool.

Bad news: generally speaking, people read it, click around a bit, and then go about their merry way without completing the action you want them too. Dammit!

But wait, there’s more good news.

Using the pixel, you can set up a Facebook custom audience so that your ads target those people.

Once you have the pixel created, you’ll need to make sure that it’s added to the relevant pages. So, on your website TimeIsMoney.com you have a landing page called TimeIsMoney.com/TimeSavingMachine that tells the users all about the machine you have that apparently saves time.

In order to track the people who go to that page but don’t follow through and make a purchase, you need to make sure the Facebook Pixel code is added to this page.

Then, once again inside Facebook >> Create a Custom Audience, you’d set the “Include people who meet the following criteria” to:

1. Facebook Pixel
2. People who visited specific web pages
3. In the past 30 days (this can also be 60 days, 90 days and so on)
4. URL contains
5. /TimeSavingMachine (this is the part where you add your own specific landing page URL)

It’s as easy as that.

And to make sure you don’t waste money targeting people who visited that page and then did make a purchase, you simply need to exclude all of those who completed the purchasing process.

You’d do that by repeating steps 1. – 4. above, but this time, when you reach the “Exclude people who meet the following criteria” section, you’d need to add the URL that people reach once they’ve completed a purchase: /thank-you-for-your-purchase, for example.

3. Retarget Shopping Cart Abandoners

If you have a site that sells products rather than services, and several products at that, you may be familiar with the concept of shopping cart abandonment.

For the uninitiated among us, this is the action some people inexplicably take when they browse around your eCommerce store, add items to the shopping cart and then leave your site without making a single purchase. Very frustrating.

But, by following some of the same tactics and rules set-out above, you can start showing them customised ads to get them to come back to your site and complete a purchase.

Have you ever wondered how it’s such a bizarre coincidence that, two days after you’d spent time bouncing around Amazon and even added a few things to the cart, suddenly one of those things has been reduced in price? Jeez, what are the odds!

Well, not all that high, actually, since this is merely shopping cart retargeting at it’s finest. So, we regret to inform you, the universe didn’t conspire to provide you with that little nudge you needed to purchase that brand-new handbag. Some scheming little marketing guy did. Sorry.

To achieve this level of inception yourself, simply retrace the steps laid out above, but make sure you include the URL associated with your check-out process (/check-out or /complete-check-out or whatever it may be), while simultaneously excluding those that reached the Thank You page, thereby avoiding the embarrassing scenario of offering a discount to someone who’s already bought the thing.

4. Retarget Existing Customers

Hooray! Somebody bought something. Oh, rejoice! But don’t rest on your laurels just yet.

That’s because it’s far, far easier, not to mention cheaper, to turn an existing customer into a repeat customer than it is to turn a prospect into a first-time buyer.

So, let’s take advantage of this by following some of the steps laid-out previously, but this time we’re looking to target all of those wonderful people who completed the purchase and arrived at the Thank You page. To do that, simply add your Thank You page URL to the “Include people who meet the following criteria” as outlined above.

And even though it is easier to get these guys to convert, why not give them a little extra incentive by creating an ad specifically for them, offering a 10% discount to all customers who return to make a second purchase.

5. Retarget and Collect Data Using Facebook Lead Ads

Getting people to take action once they’re on your site is tricky enough. Getting them to firstly click through from your Facebook ad to your site, process the information on your landing page and then fill out the form with the correct relevant data is asking a lot in one website visit, even if it doesn’t seem like much.

That’s why Facebook Lead Ads can be so successful.

If you’re looking to obtain user information so you can send them offers or initiate a drip-sequence via email, you can eliminate the middle step of asking people to visit the landing page on your website entirely but getting them to complete the form right there on the Facebook ad.

They simply click the CTA (“Learn More” for example) but instead of it taking them to your website, they’re presented with a seamless lead-capture form, right there in Facebook. Sending them away from the site they were browsing is sometimes risky, so this eliminates that entirely.

Facebook will even pre-populate the fields with the data they have stored about that user, such as name, email address, phone number etc.

The best way to utilise this functionality is to retarget people who’ve already interacted with your Facebook page in the past.

Let’s say that they liked a post, made a comment or started following your page – all of that counts as an engagement inside Facebook, so you can be sure that you’re targeting users that are both active on Facebook and are also likely up-to-date on the new brands that pop up all the time.

To set-up this type of retargeting, you’d simply need to select ‘Engagement’ when you’re asked, “How do you want to create this audience?”

Then you select your own Facebook page as the retargeting effort and finally chose how specific you want to be in your targeting efforts, ranging from “Everyone who engaged with your Page” to something more generic like “Anyone who visited your Page”.

After you’ve got the audience set-up, it’s time to head over to your Facebook Ads Manager where you this time need to select “Lead Generation” as your marketing objective, in order to create the kind of Lead Ad discussed above.

Bonus: Target Users Who’ve Visited a Competitor’s Site

OK, OK, strictly speaking, this isn’t retargeting as we’ve defined it above, since the people we’re focusing our attention on here may not have technically visited your site at all. But this is the bonus one, so we figured you’d cut us a little slack!

Let’s imagine you own a showroom that sells made-to-measure suits. You’re new in the market, so you don’t have a lot of people visiting your website just yet and you’re struggling to get traction with your content.

But buying and owning a suit isn’t a zero-sum game: most people will own more than one suit and it’s quite conceivable, even likely, that they’ll have purchased them from different stores. Also highly likely is that each suit will be of a different brand.

So, how can we use this information to our advantage? Quite simply, we’d look to convert some customers who have shopped at one of our competitor’s stores by setting the audience to target people who have liked your competitor’s pages.

Additionally, when coupling this with people who have a hankering for high-cost brand labels such as Hugo Boss, Ralph Lauren, Gucci etc., we’re likely to have an audience with a make-up which is exactly the type of people we’d want to target with our high-end, made-to-measure suits.

And to throw in an extra dynamic, you can exclude all of those who’ve already visited your site, ensuring your ad targets new people all the time.

Summary

Hopefully, by this point we’ve convinced you that retargeting is not only an incredibly powerful and influential marketing strategy, it’s a course of action that simply must be a part of your overall marketing efforts.

People won’t be convinced by you at the very first glance. They prefer to take time to consider their options, and the more expensive your product or service is, the more time it’s likely to take them to reach that buying decision. Retargeting tactics and remarketing practices, in general, ensure that you stay in the forefront of your prospects mind when that crunch time does eventually arrive.

And furthermore, you can be sure that the people you’re targeting and dedicating your marketing budget towards have already shown some interest in your company, so you’re not shouting into the supermassive black hole that the internet can sometimes represent.

Oh, and if you didn’t read it yet, make sure you don’t miss the Rule of 7 theory. If you’re not already convinced that remarketing is a good idea, you most certainly will be once you’ve learned about that.

Did we miss any Facebook Retargeting strategies out? Has one of the ideas on our list proven successful for you in the past? Let us know in the comments below.

Still a little unsure about remarketing? Book a free call with us and we will be glad to help you with your Facebook advertising.