Google Ads – Fly High Media

Paid Media Executive Vacancy

Matt Pyke — Mon, 12 Jun 2023 08:00:34 +0000

Matt Pyke

Paid Media Executive Vacancy

June 12, 2023

Position: Paid Media Executive
Location: Hooton, Cheshire, CH66 7NZ
Salary: DOE
Contract: Full time, permanent
Hours: Mon – Fri 9am to 5:30 pm (some flexibility)

The Role

We are seeking to recruit a self-motivated individual with a positive attitude, looking to progress their career in PPC marketing. The ideal candidate will have at least two year’s previous experience in an agency as a PPC executive or similar PPC role.

The successful candidate will be responsible for determining the best strategy for achieving the marketing objectives and reporting to our clients in a timely manner, whilst adhering to our high-quality standards.

Key responsibilities:

– Plan, optimise, implement and manage paid Google and Facebook ad campaigns for a variety of clients.

– Ensure PPC campaigns are optimised according to the client brief and best practice guidelines.

– Develop near and long-term paid search strategies and campaigns for clients.

– Review potential new client proposals.

– Manage small to large-sized PPC budgets.

– Work with colleagues to ensure landing pages are effectively optimised for all PPC campaigns to ensure maximum ROI and conversion.

– Perform keyword research and manage all bid management for your clients.

– Ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy.

– Keep up to date with the latest industry trends.

– Analyse activity and performance of all paid search campaigns and report as appropriate.

– Help to define PPCs strategies for a host of clients.

– Assist with Fly High Media’s own marketing as required.

Relevant skills and experience:

– Minimum of 2 years of experience in a similar role (agency side).

– Proven track record in driving successful Google and Facebook ad campaigns.

– Strong working knowledge of Facebook Ads and all paid search platforms.

– Google Ad certification essential.

– Facebook Blueprint qualification desirable.

– Strong attention to detail.

– Passion for PPC and digital marketing.

– Effective communication and reporting skills.

– Strong track record in managing small to medium-sized budgets.

– Strong numerical and analytical skills.

– Good working knowledge of Google Analytics.

– Experience in other Paid Ad Platforms desirable (eg Bing, TikTok, Snapchat).

– Effective account management skills.

Benefits:

– 28 days leave (including statutory bank holidays)

– An extra days’ leave for every year at FHM. (max 5 extra days)

– An extra day off on your birthday

– MacBook Pro

– Monthly personal development opportunities

– Free onsite car parking

– Train station within walking distance

– A casual dress code

– Free tea, coffee and cold drinks

– Social events

Why work for Fly High Media

We are a small, friendly, digital marketing agency with a huge ambition to grow over the next five years. We specialise in SEO, PPC, Facebook Ads and Social Media Management. We also provide client training on marketing techniques as well regularly publishing blogs and podcasts.

Our business philosophy is focussed around six key pillars:

Client focus – We are proud of our client focused approach and we always strive to do our best. We value the client relationship more than the deal.

Excellent service – We are committed to delivering an excellent service for our clients and building strong long-term relationships. We immerse ourselves in our client’s business so that we understand their marketing objectives and strategies.

Results driven – We are a results-driven digital marketing agency. We only put time, effort and resources into strategies that get the best results for our clients. We aim to deliver impressive returns for our clients.

Bespoke solutions – We work closely with our clients, analyse relevant data and then create original, bespoke and ethical solutions that are designed to increase visibility and generate revenue.

Trust and integrity – We build trust with clients by always being open, honest and transparent, and clearly explain what’s achievable.

Passionate – We are passionate about what we do and our client’s success.

How to apply

If you feel you have what it takes to make the most of this opportunity and become our Paid Media Executive, we want to hear from you. Please fill in the form below.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

Contact Us

Cheshire (Head Office)

Manchester

Get in touch

Let’s find the best solution for your business

" >

Name

Website URL

Phone number

" >

Brief background of your business

What would you like to achieve?

" >

Monthly marketing budget

I consent to receiving communication from Fly High Media in regards to this enquiry via email.

A Beginner’s Guide to Keyword Research

James Lovick — Thu, 16 Sep 2021 15:13:00 +0000

James Lovick

A Beginner’s Guide to Keyword Research

September 16, 2021

The keyword research process is crucial for any content to be successful online. Whether it is a blog or a service landing page. Utilising the right keywords and variations is the key to success in search engine optimisation.

In this guide, I will discuss how you can conduct keyword research successfully in six simple steps to help you generate more qualified traffic to your website.

1. Begin with researching keywords off the top of your head

When you wish to talk about a topic, do a quick search on Google of keywords that you think will be good to get you started. The chances are you will get lots of suggestions. The same works on YouTube and Amazon on the search bar.

Then once you have a list, dig deeper. We primarily use SEMRush but you can use SEO tools such as UberSuggest or Ahrefs to conduct more in depth keyword research. By doing this, you will gather far more information than you would in a simple Google search. You can also research your competitors’ websites and see what keywords they are using to attract visitors from Google searches.

2. Conduct keyword gap analysis

This allows you to find out what keywords/phrases your competitors are ranking for and where they rank in Google’s search results. This is incredibly useful as you can see similarities between your competitors and what you are missing out on. SEMRush includes an “Untapped” tab which really gives you the FOMO by showing you what everybody else is ranking for and you are not.

3. Assess the search volume

Once you have gathered a list of keywords, it is time to find out how many users are searching for each term. The higher the search volume, the more users there are that are searching the keyword. High search volume isn’t everything. Sometimes it is very difficult to compete. Whereas lower volume, long-tail keywords can be more profitable for you as they can have a higher intent and less competition.

You can use various tools to do this as we mentioned before or you can also use the Google Keyword Planner which is provided by Google Ads.

4. Find out the keyword difficulty

Now that you have the search volume for each of your keywords, it is time to find out the competition for each word and how difficult it will be to rank on Google with them. This is usually measured by scoring the keyword out of 100. The higher the score, the more competitive the keyword is and subsequently, the more difficult it will be for your website to rank with that keyword.

We use SEMRush heavily to help us with this process. They make it incredibly easy to gauge the competition and display accurate search volumes.

5. Find related keywords

SEMRush’s Keyword Magic Tool allows you to find keyword variations and related keywords. This feature shows all related keywords’ relevancy, search volume, recent trend, keyword difficulty and the total number of results that shows up for the selected phrase on Google.

6. Implement your findings within your content

With the keywords/phrases that you have collected through extensive research, it is now time to write content based on them! There are some important things to take into consideration before incorporating your keyword research into your content marketing strategy:

– Make sure your H1 tag (headline) contains your target keyword
– Don’t overstuff keywords in your content
– Hyperlink any keywords to relevant service and/or blog pages on your website e.g. if you add the word ‘SEO’ in your content and you have a service page for SEO on your website, hyperlink the keyword to that page (this is also known as internal linking)
– Try incorporating long-tail keywords into your content

Want further assistance with keyword research for your digital efforts? Fill in the contact form below.