Podcast – Fly High Media

Why You Need to Pay Attention to AUGMENTED REALITY w/Doddz

Matt Pyke — Fri, 15 Jan 2021 13:52:00 +0000

Matt Pyke

Why You Need to Pay Attention to AUGMENTED REALITY w/Doddz

January 15, 2021

From being a street artist to an augmented reality artist, Doddz has done it all.

Doddz joins Matt to talk about some of his creative work and commissions as well as some fascinating personal stories and what you can expect to see in the future for AR.

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Doddz’s Instagram: https://www.instagram.com/doddz/
Virtual Art Space: https://www.instagram.com/virtualartspace/
Dodds’z LinkedIn: https://www.linkedin.com/in/doddz/
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Creating a Successful SMS Marketing Campaign w/Liam Quinn

Matt Pyke — Tue, 15 Dec 2020 14:06:00 +0000

Matt Pyke

Creating a Successful SMS Marketing Campaign w/Liam Quinn

December 15, 2020

Liam is the Head of Marketing at Reach Interactive who are an industry-leading Bulk SMS marketing platform with clients such as Anytime Fitness, the NHS, Sports Direct and Hermes.

SMS is a channel that can sometimes be overlooked and undervalued but Liam explains the benefits and the value that it can bring to small businesses all the way up to enterprises. He tells some interesting stories on his favourite campaigns and what it takes to make a successful SMS marketing campaign.

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Liam’s Linkedin: https://www.linkedin.com/in/liamquinn9/
20 Minute Marketing Podcast: https://www.reach-interactive.com/why-reach/the-reach-podcast/
Reach Interactive’s Website: https://www.reach-interactive.com/
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Meet The Man Changing The Way We Participate in Sport FOREVER

Matt Pyke — Thu, 03 Dec 2020 16:24:00 +0000

Matt Pyke

Meet The Man Changing The Way We Participate in Sport FOREVER

December 3, 2020

Jonas is on a mission to help get people fit and healthy by helping people discover participation opportunities via his app, Orfi Active which he founded in early 2019.

It has not been a straight forward road for Jonas, he originally co-founded a similar app a few years ago called Hoops Connect however this didn’t work out. Throughout the podcast, Jonas shares some inspirational stories during his entrepreneurial journey from the very start up until the present day and gives so actionable tips for entrepreneurs wanting to set up in business.

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Jonas’ Twitter: https://twitter.com/JonUrbonas

Jonas’ Linkedin: https://www.linkedin.com/in/jonasurbonas/

Jonas’ Website: https://www.orfiactive.com/

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The Molly Mae Effect: Understanding Her Social Media Dominance

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Becoming Influential on Social Media with Ash Jones

Matt Pyke — Thu, 16 Jul 2020 14:32:00 +0000

Matt Pyke

Becoming Influential on Social Media with Ash Jones

July 16, 2020

Ash Jones is the Founder of Great influence and works with some of the UK’s leading Founders and CEOs. Ash’s speciality is helping industry-leaders tell their story online to become influential on social media.

He was on the founding team of Social Chain and you may have seen some of his work as he has been at the forefront of working with CEOs & Founders of companies such as; Huel, PrettyLittleThing and Myprotein.

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Timestamps

00:12:10 – What it takes to grow an audience from zero
00:23:20 – Ash’s definition of personal branding
00:26:03 – First stages of growing a personal brand
00:29:37 – Content creation process
00:33:57 – Creating content and taking it to the next level
00:45:49 – TikTok and B2B marketing
00:48:10 – Viral Dog
00:52:41 – You cannot predict going viral
00:56:45 – Actionable steps

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Ash’s Twitter: https://twitter.com/_ashleybjones
Ash’s Linkedin: https://www.linkedin.com/in/ash-jones-85363975/
Ash’s Website: https://www.greatinfluence.co.uk
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Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

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Meet Dawn Anderson – Talking Digital, Search, Current Affairs and Her Inspiring Journey

Matt Pyke — Thu, 02 Jul 2020 16:36:00 +0000

Matt Pyke

Meet Dawn Anderson – Talking Digital, Search, Current Affairs and Her Inspiring Journey

July 2, 2020

Dawn Anderson is the Founder and Managing Director of Bertey, a Manchester-based boutique digital marketing agency.

In this episode, Dawn and Matt talk all about information retrieval, organic search, the education system, the effect of COVID-19 on buying behaviours, voice search and more.

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Timestamps

0:02:51 Dawn’s secret project
0:04:22 How businesses and consumer buying habits have changed during COVID
0:07:06 Thoughts on why businesses don’t want to go online
0:07:44 Primark not adapting to digital
0:11:49 How have Google handled displaying reliable information during COVID?
0:20:49 How can Google sieve out fact from fiction from tabloids when it comes to medical queries?
0:27:16 Should tabloids journalists go through better training to ensure correct information?
0:37:35 Dawn’s SEO journey from the very beginning
0:55:44 Google SEO is not manipulation.
0:59:50 “The Best Backlink Is The Link That You Didn’t Expect To Get”
1:02:29 Lecturing at Manchester Metropolitan University (MMU), speaking at conferences and running a business
1:05:59 Is university worth it if you want to work in marketing?
1:19:36 What can you do to your website to help with voice search queries?
1:27:40 Actionable steps for WordPress websites to improve schema markup data
1:30:51 Will ads overtake organic results in voice search results?
1:34:33 How to meet users informational needs
1:38:37 Actionable keyword research strategies
1:41:07 What is the relationship between social and search?
1:43:18 What is the definition of information retrieval?
1:49:35 Dawn’s thoughts on the future of search

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Dawn’s Twitter: https://twitter.com/dawnieando

Dawn’s LinkedIn: https://www.linkedin.com/in/msdawnanderson/

Dawn’s Website: https://bertey.com/

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

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Meet Ric Rodriguez – One of the UK’s Top Technical SEOs

Matt Pyke — Wed, 10 Jun 2020 14:39:00 +0000

Matt Pyke

Meet Ric Rodriguez – One of the UK’s Top Technical SEOs

June 10, 2020

Meet Ric Rodriguez, he is one of the UK’s leading SEOs and is working at NYSE-listed technology company Yext, delivering industry-changing products to the world.

Ric is very passionate in his approach to search, after starting out in social media, he moved to link building and a few years later he worked his way up as a Senior SEO Director at iProspect. Along the way, he has had success with brands such as L’Oreal and Regus.

In July 2019, Ric joined the NYSE-listed technology company Yext, who enable brands to deliver verified answers to customer questions about them both on and off their site.

Ric, in 2020 became the co-author of the book “Mastering In-House SEO”, he regularly speaks at events around the world and contributes to well-known search blogs such as Search Engine Journal and Search Engine Watch.

Mastering In-House SEO: http://masteringinhouseseo.com/
Upcoming Speaking Event: https://omr.com/en/events/digitalmasterclasses/

Ric’s Twitter: https://twitter.com/ricrodriguez_uk
Ric’s LinkedIn: https://www.linkedin.com/in/ricprodriguez/
Ric’s Website: https://ricrodriguez.co.uk/

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How To Perform An SEO Audit

Matt Pyke — Wed, 13 Nov 2019 15:40:00 +0000

Matt Pyke

How To Perform An SEO Audit

November 13, 2019

Performing a complete SEO audit helps you build a roadmap of what you need to become successful online.

SEO audit essentials:
– On-page structure
– Backlink profiling
– Content quality
– Competitors
– User experience

Preferred tools:
SEMrush: https://www.semrush.com
UberSuggest: https://www.ubersuggest.com
Google Analytics: https://analytics.google.com/

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

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Inbound Marketing vs Outbound Marketing

Matt Pyke — Wed, 30 Oct 2019 15:48:00 +0000

Matt Pyke

Inbound Marketing vs Outbound Marketing

October 30, 2019

For a business to succeed online, firstly you must understand the difference between inbound and outbound marketing.

Secondly, you must decide what is most appropriate for your business.

Is your business a business that people search for and need right now?

Or do you have a business/product that people don’t know about yet that you want to make them aware of at scale quickly?

In this week’s podcast, Matt and Denis talk all things inbound and outbound marketing to help you decide how and when you should use each for your business.

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The Molly Mae Effect: Understanding Her Social Media Dominance

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What Questions To Expect From A Digital Marketing Agency On A Discovery Call

Matt Pyke — Wed, 16 Oct 2019 15:56:00 +0000

Matt Pyke

What Questions To Expect From A Digital Marketing Agency On A Discovery Call

October 16, 2019

If you have been in the space to look for marketing services in the past then the chances are that you have been surrounded by companies asking for “discovery calls”, sending you links to their calendar or asking for an in-person meeting.

For those of you who have not experienced this, you should expect to be asked some of the questions in this podcast in your discovery call or meeting.

The idea of the discovery phase is to really dig deep into your company to find out about your values, what your current numbers look like, what your future goals are and how they can be achieved.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

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Digital Marketing For Local Businesses 101

Matt Pyke — Wed, 09 Oct 2019 15:51:00 +0000

Matt Pyke

Digital Marketing For Local Businesses 101

October 9, 2019

You might be intimidated or sceptical when it comes to digital marketing for your local business if you haven’t tried to promote your business online before, which is perfectly fine.

But hear us out, there are plenty of tried and tested opportunities for you to promote your local business online. You just need to follow the right steps starting with the fundamentals.

In this week’s podcast, you will learn the fundamentals of getting your business found online, along with actionable steps on how to sustainably grow to help get your business more traffic, leads and sales.

Black Friday Statistics and Marketing Tips: A Guide to Help You Increase Sales Over Black Friday 2023

The Molly Mae Effect: Understanding Her Social Media Dominance

How to Create a Compelling Call to Action

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Manchester

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