Conversion Rate Optimisation (CRO)


Conversion rate optimisation is the process of testing and making changes to your website to help increase the visitor: customer ratio. We carefully monitor how users interact with your website and based on our analysis, we make changes to test for an increase in the conversion rate. An improved conversion rate will help to improve the profitability of your website and yield a higher return on investment (ROI).


70% of marketers who use conversion rate optimisation look at the results of their tests to inform other marketing decisions.

Source: MarketingExperiments


A 1-second page speed delay can reduce conversions by up to 7%.

Source: KissMetrics


Reducing form fields can result in an increase of conversions up to 120%.

Source: Unbounce


65% of people start their buying journey on their mobile phone.

Source: Yotpo

The benefits of conversion rate optimisation

Conversion Rate Optimization (CRO) is a critical aspect of any SEO strategy. The primary goal is to increase the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form.

User experience testing

Conversion funnel analysis

User research

Data analytics

CRO consultancy

Why is Conversion Rate Optimisation so important?

Your website should be built to make you more money and conversion rate optimisation (CRO) is the vehicle to help you reach that goal. A good CRO strategy will:

Decrease the cost-per-acquisition of customer

Give competitive edge

Save time in the long term

Help understand the different customer profiles

Decrease the bounce rate

Leverage current website traffic

Help improve organic search

Increase the customer lifetime value

Our process



In this phase we will take a look into your website or advertising account and create a hypothesis report. Our hypothesis reports contain changes that we recommend to undertake immediately.


UX Design

Design plays a huge part in developing a high converting website, as the user’s experience of your brand is key. The easier it is to navigate and interact with, the more users will trust your website, leading them to be much more likely to convert into a customer.


A/B Testing

We never take a “hit or miss” approach. We carefully monitor any adjustments we make to assess their impact on user responsiveness.


Competitor Analysis

If you know your competition well you can carefully examine what is making their website a success and see how you can implement what they are doing well in the context of your website. A competitor analysis can save you the time that competitors spent making mistakes so you don’t have to.

Why choose Fly High Media?

We are a friendly, ROI focussed agency and we put your business values at the epicentre of what we do. We carefully craft a measurable strategy that is designed to make you more money and build your brand online. We are constantly monitoring Google’s latest algorithm updates to ensure that we are using the most up to date strategies to get the best results for your business.

Contact Us

Cheshire (Head Office)


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