After Instagram executed its one-tap shopping experience, Google is looking to have a piece of the pie by adding shopping features to YouTube videos. Towards the end of the year, it is expected that brands will be able to implement shoppable ads to the platform which receives over 1 billion...
Vertical Content: 5 Reasons Why It’s Here to Stay
Nature of Phones Since the first smartphone was invented, IBM’s Simon Personal Communicator, vertical screens have been applied to the vast majority of devices. The vertical design allows users to operate the device using only one hand. A study in 2015 reported that users hold their phones upright 94% of...
What Is Instagram Shop?
Instagram Launch a New Account to Promote Small Businesses Another Step in Enhancing Users’ Shopping Experience After Instagram introduced their shoppable feature in the US in 2016, brands were given the opportunity to sell on the platform with a one-tap experience. They later launched this feature to the UK, Australia,...
Social Media Strategy: Jonas Urbonas’ 10 top tips
This blog is brought to you by our friends over at Orfi Media. CEO, Jonas Urbonas explains to us reasons why strategy is so vital to your social media efforts and provides some actionable advice on how to get started. Social media is the great equaliser. No matter the size...