What Is A Sales Funnel and How Does It Work? | Sales Funnels Explained

The reality is when people visit your website or come across you elsewhere online/offline MOST people will not buy from you straight away.

Which is why it is important to educate and nurture your prospects accordingly based on where they are in the funnel.

Some prospects you need to build more rapport with before they decide to convert whereas others just need a simple offer to tip them over the edge and buy from you.