Molly Mae is one of the most successful influencers in the UK, with 7.8 million followers on Instagram, the platform which started her career. She rose to fame following her appearance in Love Island 2019, however, she was already making a living as an influencer, working with brands like Rebellious Fashion,...
Trending Travel’s Journey to Success
Trending Travel is a digital-only travel agency that leverages social media to promote its wide range of available destinations and holiday deals.The company was launched in 2020, at a time when the travel industry was in decline and the idea of a holiday was a much-needed escape from lockdowns, isolation...
Marketing in Luxury Fashion: The Jacquemus Way
The fashion brand, Jacquemus, is known for its creative, minimalistic designs, and innovative marketing. Unlike traditional Parisian design, Jacqeumus combines simple, minimal class with childish playfulness, often using bold patterns and colours in a tasteful and fresh way. Jacquemus was launched in 2009 by French designer Simon Porte Jacquemus. He...
How to Get Started With Personal Branding
The term 'personal branding' is used daily in the digital world and is an increasingly popular marketing strategy that can be used by anyone in any industry, thanks to social media. The term has been evolutionised since it was coined in 1997 by management expert Tom Peters, in his essay,...
5 Reasons to Use Micro-Influencers
In the ever-changing landscape of digital marketing, businesses are always searching for more effective ways to connect with their target audience and broaden their brand's reach. Influencers can be broken down into three main tiers: Whilst macro (popular) influencers and celebrities dominate influencer marketing, micro-influencing is on the rise. Social...
5 Things Every E-commerce Store Could Learn From Pretty Little Thing’s Social Media Marketing
As an online powerhouse, Pretty Little Thing (PLT) has prospered in the fast fashion market.Generating an annual revenue of over £700 million and counting, PLT is a great example of what an innovative social media marketing strategy and a distinct brand image can do for your business.Fast fashion is a...
The Anatomy of the Perfect Backlink
There are many components to look out for when prospecting a good and valuable backlink to your website. The right links can help you boost your rankings, and increase traffic and revenue. In this article, you will learn all about what makes the perfect backlink! What is Domain Authority? You...