Molly Mae is one of the most successful influencers in the UK, with 7.8 million followers on Instagram, the platform which started her career. She rose to fame following her appearance in Love Island 2019, however, she was already making a living as an influencer, working with brands like Rebellious Fashion,...
Consistency is Key, But How Do We Achieve It?
Businesses, content creators and social media marketers have more in common than you think. They all primarily want to engage and connect with their respective target audiences. However, with the ever-evolving internet and digital tendencies, capturing and retaining audience attention can be a struggle.So, how do we reach our target...
Instagram Considers Offering up to 10-Minute Reels
Videos are a popular content format for audiences, and various platforms offer this to users. Social media platforms such as YouTube, Snapchat and TikTok enable people to upload videos of different lengths, and businesses can use this to adapt their content marketing for social media and reach a wider audience.Changing...
Marketing Tricks & Tweaks To Boost Your Sales This Halloween (2023)
Halloween provides a huge opportunity for you as a business to scream about your products/services, so you must prepare for it!People from all around the world love celebrating Halloween. In the UK alone, spending over the spooky season has consistently risen, reaching well over £600 million in 2022.Mortals tend to...
Trending Travel’s Journey to Success
Trending Travel is a digital-only travel agency that leverages social media to promote its wide range of available destinations and holiday deals.The company was launched in 2020, at a time when the travel industry was in decline and the idea of a holiday was a much-needed escape from lockdowns, isolation...
Social Media Best Practices: How to Write a Successful Post
Social media has become a large part of our society, and the sheer volume of shared posts is enough to overwhelm anyone. For some people, these platforms offer a way to snapshot their day and share their lives with their family and friends. But you can use social media platforms...
10 Things Businesses Can Learn From Barbie’s Content Marketing
We’re all currently living in a Barbie world. This is thanks to the overwhelming success of the Barbie movie and the marketing team at Warner Bros responsible for promoting it. So, what can other businesses learn from Barbie’s content marketing campaign?In this blog, we delve into the marketing strategies used to help...
Digital Marketing News: Monthly Roundup For May 2023
Welcome to our monthly roundup featuring the most-talked-about digital marketing news of May 2023. This year has been busy, both in and outside the digital marketing world. Still, we have summarised some of the most recent prevalent stories useful to know if you're a digital marketer or own an online...
How Does The Tiktok Algorithm Work?
Have you ever wondered how the Tiktok algorithm works? We are here to tell you all the essential information, as well as what you can do to make sure your videos appear on as many For You Pages as possible! What Is The TikTok Algorithm? The TikTok algorithm is a...
Elon Musk Buys Twitter – What This Means for Social Media
As many of you possibly know, it has been recently announced that Elon Musk, the CEO of Tesla, has bought Twitter. After beginning the process in April 2022, he purchased the platform for $44 billion, the equivalent of £38.1 billion, and declared over Twitter that ‘the bird is freed’. the...