Marketing in Luxury Fashion: The Jacquemus Way 

The fashion brand, Jacquemus, is known for its creative, minimalistic designs, and innovative marketing. Unlike traditional Parisian design, Jacqeumus combines simple, minimal class with childish playfulness, often using bold patterns and colours in a tasteful and fresh way. Jacquemus was launched in 2009 by French designer Simon Porte Jacquemus. He...