In recent years voice search has become very popular. It is estimated that 55% of teenagers and over 40% of adults used it more than twice a day. When Siri first came to market it was a novelty, but now we have Alexa Google’s Voice Search, Alexa, and many other...
How to Make Sure Your Content is Known by Google
Everyone knows that nowadays SEO should focus on building content. However, not every "quality content" that you post on your sites are equally valued and ranked high by Google. And those SEOers who are aware of the power of quality content in SEO should also know how Google analyses, evaluate...
What is Pay Per Click and How Does it Work?
PPC (Pay Per Click) is a form of online advertising in which advertisers will not pay a fixed amount for ads, but pay only when users click the links associated with their advertisements. The most prominent place to put your PPC ad is on Google, Facebook and also other social...
What is Influencer Marketing?
Influencer marketing is a type of digital media marketing that focuses on using key players in a specific area to market a business, rather than the business or company themselves marketing themselves. Influencer marketing is a popular part of many successful digital marketing strategies and relies on key influencers getting the word...
What Small Businesses Need To Know About Search Engine Optimisation
There are many options for marketing your business: newspapers, magazines, radio and television commercials, bulletin boards and mailing lists. But there is one that small businesses often overlook and that is search marketing.Every single day Google processes billions of search queries. Your target market is likely to be searching on...
25 Tips to Improve Your Website Conversion Rate
You’re generating a good number of visitors to your website, but visitors aren’t converting to paying customers. Don’t worry it’s the same for most websites, we have provided below a number of techniques and tips you can try in order to improve your site. Acquisition 1. Create custom landing...
14 Ways To Use Twitter to Market Your Small Business
How can you use the popular 140-character social media site Twitter to drive more traffic to your website? In this blog we share 14 of our top tips on how to successfully market your business using Twitter: Optimise your Twitter bio. Ensure you have a bio that tells people who...
Social Media and Small Businesses
Social media has changed the way small businesses engage with customers, promote their products and increase brand awareness, but many small businesses still shy away from an online presence. Here are a few quick and easy strategies to get your small businesses some buzz and even sales online. Start Small Building an...
A Good Website Is Vital for a Small Business
An online presence is crucial to the success of a small business. A good business website will attract visitors and convert them into paying customers. There are about 4.5 million small businesses employing 9 or less employees and generating a whopping £600bn pounds of business. It's a crowded and highly...