How Data-Driven Decision-Making Through Analytics Creates Successful Results

In digital marketing, success often relies on making data-driven decisions. Using analytics is intrinsic for businesses looking to stay ahead of the competition and maximise their ROI. With this in mind, understanding the significance and effectiveness of data and leveraging it for various opportunities. Choosing the right data tools, tracking...

An Introductory Guide to Local PPC

If your business wants to reach local customers, you’ll turn a lot of your attention to local SEO. You understand how beneficial this can be for growing your local presence, but you should split your focus between it and local PPC.Most of you are already aware of the basics behind...

5 Considerations For Your Google Lead Generation Campaign

Lead generation is one of the most important strategies a business can undertake to grow and survive the test of time. In today's digital age, generating leads by using search engine paid ads is a crucial aspect of any business. Lead generation requires careful planning and research to create a...

Paid Media Executive Vacancy

Position: Paid Media Executive Location: Hooton, Cheshire, CH66 7NZ Salary: DOEContract: Full time, permanentHours: Mon – Fri 9am to 5:30 pm (some flexibility) The Role We are seeking to recruit a self-motivated individual with a positive attitude, looking to progress their career in PPC marketing. The ideal candidate will have...

Five KPIs to Track the Success of a PPC Campaign

Google Ads is a powerful tool that you can use to reach a larger audience and increase sales. However, understanding how your campaigns are performing, what's working, and what isn't, is critical to optimising the effectiveness of your marketing budget. This article provides an overview of Google Ads key performance...

Uncover the Potential of Digital Marketing for Subscription Businesses

An Introduction to Digital Marketing for Subscription-Based Businesses Table of Contents As businesses increasingly move online operations, staying competitive requires a robust digital presence. This is especially true for companies that offer subscription-based services. Digital marketing is vital in helping those businesses reach their target audience, increase sales, and ultimately...

Facebook Ads vs Google Ads: What is Best?

If you are new to paid advertising, Facebook Ads and Google Ads are probably the first two that come to mind.But which is best for your business?Firstly, you need to understand and differentiate between the two. Instead of Facebook Ads VS Google Ads, you need to look at the bigger...

A Beginner’s Guide to Keyword Research

The keyword research process is crucial for any content to be successful online. Whether it is a blog or a service landing page. Utilising the right keywords and variations is the key to success in search engine optimisation. In this guide, I will discuss how you can conduct keyword research...