In digital marketing, success often relies on making data-driven decisions. Using analytics is intrinsic for businesses looking to stay ahead of the competition and maximise their ROI. With this in mind, understanding the significance and effectiveness of data and leveraging it for various opportunities. Choosing the right data tools, tracking...
Google Start Release Of Second Broad Core Update of 2023
Google’s planned August 2023 core update, the second Google core update this year, has begun its rollout this week and is expected to be completed in the space of two weeks. The previous core update was back in March, which started around March 15 and was completed on March 28....
Samaritans Awareness Day: How Mobile Can Amplify the Message of Samaritans’ ‘Talk to Us’ Campaign
Every year, the 24th of July signals Samaritans Awareness Day in the United Kingdom, as part of the charity’s overall Talk To Us campaign running throughout the month. It is a day dedicated to shining a light on the vital work done by Samaritans in providing mental health support to...
From Inbox to Victory: Mastering Email Marketing Strategies in Sports
In an era dominated by social media trends and viral campaigns, it's easy to overlook the humble inbox. However, let me assure you: email marketing still packs a mighty punch and holds tremendous potential for sports teams.Picture this: your favourite team scores a last-minute winning goal, and the euphoria is...
Unpacking the Wider Media Impact of Eurovision 2023 in Liverpool
It seems impossible not to know that Liverpool was staging Eurovision this past weekend. If you often travel with Merseyrail, you may have heard announcements from well-known UK personalities such as singer-turned-media personality Rylan, Eurovision host Graham Norton, and Ukrainian music star Julia Sanina. Local television, radio and newspapers -...