2020 taught us that digital marketing is essential for almost all businesses large and small across almost every industry.The shift saw an increase in ecommerce stores being created from scratch, traditional brick and mortar businesses joining social media for the first time and advertising budgets increasing.Now we are in 2021,...
Digital Marketing Acronym Glossary: The ABCs of Digital Marketing
The digital marketing industry lives and breathes acronyms and buzzwords, so we’ve put together the ultimate guide to help you dissect the many different terms used by digital marketers. Our glossary will enable you to leverage the acronyms and buzzwords to your advantage, and better understand your website and brand's...
How to Run Google Ads Campaigns Through a Pandemic
The business and digital marketing landscape have significantly changed in the last few months. For some businesses, the COVID-19 crisis has been a disaster, in particular for hospitality, tourism and travel industries. However, other online businesses seem to be doing well, notably Amazon and other online retailers. The timeline to economic...
What is Pay Per Click and How Does it Work?
PPC (Pay Per Click) is a form of online advertising in which advertisers will not pay a fixed amount for ads, but pay only when users click the links associated with their advertisements. The most prominent place to put your PPC ad is on Google, Facebook and also other social...