Social media has quickly become very popular and apparently sexier than SEO. There is certainly more “hype” around social media marketing services in comparison to SEO marketing. I believe the dominance of social media marketing is mainly because businesses want quick results, rather than building a long-term marketing strategy. Don’t...
On-Page SEO Tutorial (2019 Update)
In the following on-page SEO tutorial, we will show you how to do On-Page SEO for your website step by step with examples to help with your Google ranking. On-page SEO used to be very easy, you could just put the keywords on a page as many times as possible...
How to Optimise Your eCommerce Website for Mobile Devices [2019 Edition]
We all know and say that mobile is the future and we should plan for it. In reality, it is happening now and we need to take action now. Google has already rolled out mobile-first indexing. Did you know that 57% of users say they won’t recommend a business with...
13 Steps to Get on the First Page of Google (Start Today)
How do you get on the first page of Google?As time goes by we are seeing a huge rise in artificial intelligence (AI) in all industries. Google amongst other search engines are becoming a lot savvier when it comes to crawling websites to determine search engine rankings. To get your...
How to Optimise For Voice Search
In recent years voice search has become very popular. It is estimated that 55% of teenagers and over 40% of adults used it more than twice a day. When Siri first came to market it was a novelty, but now we have Alexa Google’s Voice Search, Alexa, and many other...
How to Make Sure Your Content is Known by Google
Everyone knows that nowadays SEO should focus on building content. However, not every "quality content" that you post on your sites are equally valued and ranked high by Google. And those SEOers who are aware of the power of quality content in SEO should also know how Google analyses, evaluate...
What is Influencer Marketing?
Influencer marketing is a type of digital media marketing that focuses on using key players in a specific area to market a business, rather than the business or company themselves marketing themselves. Influencer marketing is a popular part of many successful digital marketing strategies and relies on key influencers getting the word...
What Small Businesses Need To Know About Search Engine Optimisation
There are many options for marketing your business: newspapers, magazines, radio and television commercials, bulletin boards and mailing lists. But there is one that small businesses often overlook and that is search marketing.Every single day Google processes billions of search queries. Your target market is likely to be searching on...
25 Tips to Improve Your Website Conversion Rate
You’re generating a good number of visitors to your website, but visitors aren’t converting to paying customers. Don’t worry it’s the same for most websites, we have provided below a number of techniques and tips you can try in order to improve your site. Acquisition 1. Create custom landing...