We’re all currently living in a Barbie world. This is thanks to the overwhelming success of the Barbie movie and the marketing team at Warner Bros responsible for promoting it. So, what can other businesses learn from Barbie’s content marketing campaign?In this blog, we delve into the marketing strategies used to help...
How Travelling Can Inspire You To Write Creatively
All writers face writer’s block at some point or other. We suddenly lack inspiration, experience self-doubt, or no longer feel passionate about the story we’re trying to tell. Most of us write because we love to, so it can be frustrating and disheartening when we can’t seem to put words...
Paid Media Executive Vacancy
Position: Paid Media Executive Location: Hooton, Cheshire, CH66 7NZ Salary: DOEContract: Full time, permanentHours: Mon – Fri 9am to 5:30 pm (some flexibility) The Role We are seeking to recruit a self-motivated individual with a positive attitude, looking to progress their career in PPC marketing. The ideal candidate will have...
The Ultimate Guide to Local SEO for Hotels
With so much competition online, it can be tough to stand out in the hotel market. However, local SEO (Search Engine Optimisation) can help you get more guests through the door and REDUCE the number of bookings through sites like Booking.com that charge high commission fees. In this guide, we'll...
Efficiently Analysing Data with Google Analytics 4: A How-To Guide for Beginners
From 1st July 2023, Universal Analytics (UA) will stop processing website and app data, and the latest version of the web analytics service, Google Analytics 4, will completely take over. This is why we have created this guide on using Google Analytics 4 for beginners so businesses can prepare to...
What Are The Black Friday 2022 Statistics?
Black Friday 2022 sales are continuing, but as most of you probably know, the peak of Black Friday sales was on 25th November. So, we researched how the event played out this year, comparing the statistics of 2022 to those of previous years. For various reasons, Black Friday 2022 was predicted...
How Does The Tiktok Algorithm Work?
Have you ever wondered how the Tiktok algorithm works? We are here to tell you all the essential information, as well as what you can do to make sure your videos appear on as many For You Pages as possible! What Is The TikTok Algorithm? The TikTok algorithm is a...
How to Measure the Success of a Brand Awareness Campaign
Brand awareness is defined as how familiar people are with your brand and the products or services you offer. Brand awareness can be divided into three layers:1. Awareness of your brand name and identity2. Awareness of your product/service offerings3. Awareness of your brand attributes (i.e. what sets you apart from...
Why Facebook Changed its Name and What Happens Now
At last week’s Facebook Connect 2021 conference, founder and CEO Mark Zuckerberg announced that the company will no longer be called Facebook, and is now called Meta. Explaining the great change, Mark Zuckerberg said the company was increasing focus on two different market segments - one of its family of...
7 Reasons Why You Should Consider Using Facebook Ads
Have you considered Facebook advertising for your business before?Maybe you are exploring different potential avenues to promote your business online and you are weighing up the pros and cons.The goal of this article is to help you understand some of the benefits of using paid social media advertising to help...