Internal Linking is a vital part of helping both users and search engines navigate around your website. Using internal links can help Google build up a hierarchy of pages on your website by giving more value to more important pages that you would like to rank as opposed to less...
The Benefits of Blogging in 2021
Blogging remains a powerful avenue to increase organic traffic to your online business. In fact, marketers who prioritise blogging are 13x more likely to have a positive ROI on their efforts.If you don't already run a blog as a business - or outsource your content marketing - you may want...
A Beginner’s Guide to Keyword Research
The keyword research process is crucial for any content to be successful online. Whether it is a blog or a service landing page. Utilising the right keywords and variations is the key to success in search engine optimisation. In this guide, I will discuss how you can conduct keyword research...
4 Tips to Improve SEO for Your eCommerce Website
Following the COVID 19 pandemic, many businesses started to take SEO more seriously as one of the more long term, sustainable and profitable marketing channels. That being said, this has caused considerably more competition.Check out five quick and simple ways to improve SEO for your ecommerce website.1. Enhance your website’s...
5 Google My Business Tips That You Can Implement Today
Google is a competitive space and especially in map listings. A well optimised profile and Google on-page Local SEO not only does it make you stand out, but it will also help you generate more leads for your business if done well.Google My Business is a great tool to put...
Why You MUST Diversify Your Marketing Channels in 2021
2020 taught us that digital marketing is essential for almost all businesses large and small across almost every industry.The shift saw an increase in ecommerce stores being created from scratch, traditional brick and mortar businesses joining social media for the first time and advertising budgets increasing.Now we are in 2021,...
Digital Marketing Acronym Glossary: The ABCs of Digital Marketing
The digital marketing industry lives and breathes acronyms and buzzwords, so we’ve put together the ultimate guide to help you dissect the many different terms used by digital marketers. Our glossary will enable you to leverage the acronyms and buzzwords to your advantage, and better understand your website and brand's...
How to Build Backlinks for an Ecommerce Store [WITHOUT GUEST BLOGGING]
Link-building should be an important part of your SEO strategy. If you’re trying to get your ecommerce store to rank higher on search engines, you need to acquire some high-quality backlinks.https://youtu.be/pwURMjEqjSIIn case you don’t already know - a backlink is a link from one website to another. Google (and other...
10 Benefits of Using WooCommerce to Power Your Ecommerce Store
10 Benefits of Using WooCommerce to Power Your Ecommerce Store Asking yourself - “why should I use Woocommerce?”Don't worry - you're in good company.Online sellers around the world are thinking about using Woocommerce. Aside from Shopify, it’s the biggest ecommerce solution around. In fact, it powers 25% of the top...
Top 5 Ecommerce SEO Tips to Boost Sales
"If a tree falls in a forest and no one is around to hear it, does it make a sound?" You could be selling the best products imaginable, but if no one is seeing them, and you’re not getting sales, what is the point?SEO is crucial for your ecommerce business....